Strategies for Encouraging Impulse Buying in Retail
Impulse Buying - Alex
•
Impulse purchases are one of the more unpredictable and uncontrollable
facet of online sales. Encouraging new or current customers to fork over
their hard-earned cash for something that wasn’t on their shopping list
takes more than just a great product or service – it takes an attention-
getting sales pitch and a unique spin on the item that makes it seem
absolutely essential, something they need to have in their homes and their
lives RIGHT NOW.
Abigail – Checkouts
There’s a reason that checkout stands are at the
front of the store – and it’s not because it’s
convenient. It’s so you have to do a double-pass of
all the aisles before you return to the front to pay,
increasing the likelihood that you’ll spend above and
beyond what you planned for. Suddenly, your quick
trip for milk has turned into a battle to manipulate
your cravings, and you end up packing your cart with
expensive, unhealthy foods and other items.
How Shops Encourage Impulse Buying
•
Offer a Discount They Can’t Refuse
Discounts and special offers assure customers they’re getting a better price than
they would at another time or place, and help to encourage quick purchases.
However, not all discounts are equally effective; there are good ways and better
ways to advertise reduced pricing.
If you’re offering a special price, brainstorm various ways it could be presented
and think about it from the customer’s perspective. Consider which version is
more appealing: “Buy three, get one free!” or “Buy four at a 25% discount!” Both
slogans mean the same thing, but the first one is much more likely to engender
impulse purchases.
Incentives can also be used to increase purchase sizes. Many online vendors
offer free shipping for orders over a certain dollar amount, or lower per-item
prices for high-volume orders.
More Signs
Shops put signs up
around the shop to
Encourage impulse
buying.
By
Impulse buying is a key aspect of online sales, requiring attention-grabbing pitches to entice customers to make spontaneous purchases. Checkout stands strategically placed in stores aim to prompt additional spending. Offering irresistible discounts, employing effective signage, and utilizing incentives like free shipping can all influence impulse buying behavior.
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Presentation Transcript
Impulse Buying Impulse Buying - - Alex Alex Impulse purchases are one of the more unpredictable and uncontrollable facet of online sales. Encouraging new or current customers to fork over their hard-earned cash for something that wasn t on their shopping list takes more than just a great product or service it takes an attention- getting sales pitch and a unique spin on the item that makes it seem absolutely essential, something they need to have in their homes and their lives RIGHT NOW.
Abigail Abigail Checkouts Checkouts There s a reason that checkout stands are at the front of the store and it s not because it s convenient. It s so you have to do a double-pass of all the aisles before you return to the front to pay, increasing the likelihood that you ll spend above and beyond what you planned for. Suddenly, your quick trip for milk has turned into a battle to manipulate your cravings, and you end up packing your cart with expensive, unhealthy foods and other items.
How Shops Encourage Impulse Buying How Shops Encourage Impulse Buying Offer a Discount They Can t Refuse Discounts and special offers assure customers they re getting a better price than they would at another time or place, and help to encourage quick purchases. However, not all discounts are equally effective; there are good ways and better ways to advertise reduced pricing. If you re offering a special price, brainstorm various ways it could be presented and think about it from the customer s perspective. Consider which version is more appealing: Buy three, get one free! or Buy four at a 25% discount! Both slogans mean the same thing, but the first one is much more likely to engender impulse purchases. Incentives can also be used to increase purchase sizes. Many online vendors offer free shipping for orders over a certain dollar amount, or lower per-item prices for high-volume orders.
More Signs More Signs Shops put signs up around the shop to Encourage impulse buying.
By Alex Rafferty Alex Rafferty Mark Hughes Mark Hughes
