Strategies for Encouraging Impulse Buying in Retail
Impulse buying is a key aspect of online sales, requiring attention-grabbing pitches to entice customers to make spontaneous purchases. Checkout stands strategically placed in stores aim to prompt additional spending. Offering irresistible discounts, employing effective signage, and utilizing incentives like free shipping can all influence impulse buying behavior.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
E N D
Presentation Transcript
Impulse Buying Impulse Buying - - Alex Alex Impulse purchases are one of the more unpredictable and uncontrollable facet of online sales. Encouraging new or current customers to fork over their hard-earned cash for something that wasn t on their shopping list takes more than just a great product or service it takes an attention- getting sales pitch and a unique spin on the item that makes it seem absolutely essential, something they need to have in their homes and their lives RIGHT NOW.
Abigail Abigail Checkouts Checkouts There s a reason that checkout stands are at the front of the store and it s not because it s convenient. It s so you have to do a double-pass of all the aisles before you return to the front to pay, increasing the likelihood that you ll spend above and beyond what you planned for. Suddenly, your quick trip for milk has turned into a battle to manipulate your cravings, and you end up packing your cart with expensive, unhealthy foods and other items.
How Shops Encourage Impulse Buying How Shops Encourage Impulse Buying Offer a Discount They Can t Refuse Discounts and special offers assure customers they re getting a better price than they would at another time or place, and help to encourage quick purchases. However, not all discounts are equally effective; there are good ways and better ways to advertise reduced pricing. If you re offering a special price, brainstorm various ways it could be presented and think about it from the customer s perspective. Consider which version is more appealing: Buy three, get one free! or Buy four at a 25% discount! Both slogans mean the same thing, but the first one is much more likely to engender impulse purchases. Incentives can also be used to increase purchase sizes. Many online vendors offer free shipping for orders over a certain dollar amount, or lower per-item prices for high-volume orders.
More Signs More Signs Shops put signs up around the shop to Encourage impulse buying.
By Alex Rafferty Alex Rafferty Mark Hughes Mark Hughes
