Stewardship in Parish Engagement

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STEWARDSHIP: ENGAGING YOUR PARISH
Stewardship Day, October 18, 2014
Deacon John McDermott
 
1
 
10/18/2014
B
ACKGROUND
Deacon John McDermott
 
Ordained deacon in 2004
Assigned to Holy Apostles Church in 2012, a smaller inner city parish
with 300 families.  Established a Stewardship Team at the same time.
Previously assigned to St Rita Church, a large suburban parish with 2500
families for 8 years. Worked with Stewardship Team there
Business background
Currently Executive Director of Providence Housing for DOR
Previously worked in the private sector in a variety of management
positions
Involved in lots of change management efforts over the years
Married with four children and five grandchildren
10/18/2014
2
A
GENDA
Agenda for this webinar
 
What is stewardship?
Metrics and programs
What kind of results can you expect?
Key challenges along the way
10/18/2014
3
undefined
 
WHAT IS STEWARDSHIP?
 
3/12/2013
 
4
W
HAT
 I
S
 S
TEWARDSHIP
?
Does Your Parish Look Like This?
 
A Parish in Long Island
Completed their annual CMA target in one weekend
Over 600 involved in parish ministries
When families are transferred out of state, they change jobs to be able to
return to their home parish
A parish in Kansas with 2600 families
Has no fundraising efforts except the weekly collection
Offers free tuition at the parish school to all parish members with 750
students
Has 300 adults in attendance at daily mass and 85% attend mass every
weekend.
RCIA averages 35 catechumens and candidates
10/18/2014
5
W
HAT
 I
S
 S
TEWARDSHIP
?
What is Stewardship?
 
 
“As Christian stewards, we receive God’s gifts
gratefully, cultivate them responsibly, share them
lovingly in justice with others, and return them with
increase to the Lord.”
—1992 US Bishops’ Pastoral Letter, 
Stewardship: A Disciple’s Response
 
More than a program to raise more money for the parish
Attempts to create the worldview of a Christian disciple
God has created the world, but entrusts it to us for responsible care
All that we have is a gift of God
All our resources of time, talent and treasure come under the Lordship
of Jesus Christ
At the parish level, it is about driving member 
engagement
10/18/2014
6
W
HAT
 I
S
 S
TEWARDSHIP
?
What Leads to a Healthy Parish?
 
10/18/2014
7
Spiritual
Commitment
Parish
Engagement
Spiritual
Health
W
HAT
 I
S
 S
TEWARDSHIP
?
What Leads to a Healthy Parish?
 
10/18/2014
8
Parish
Engagement
Spiritual
Commitment
Spiritual
Health
W
HAT
 I
S
 S
TEWARDSHIP
?
What Is Engagement?
 
“Strong congregations produce spiritually mature individuals whose lives
have a positive influence on our society and world.”—
George Gallup
 
Levels of engagement
Engaged
Not engaged
Actively disengaged
Engaged parishioners –
more likely to show spiritual commitment by
 
:
Inviting friends, family and co-workers to parish events
Giving of their time and skills to parish life and ministries
Giving financially to the parish, even sacrificially
Not engaged
—may attend regularly but not psychologically connected.
Socially but not spiritually committed.  Give moderately but not sacrificially.
Actively disengaged
—psychologically absent.  Unhappy and want to share
that unhappiness with everyone they meet!
10/18/2014
9
 
W
HAT
 
IS
 S
TEWARDSHIP
?
What Drives Engagement?
 
10
 
10/18/2014
 
W
HAT
 I
S
 S
TEWARDSHIP
?
US Congregational Average Scores
 
10/18/2014
 
11
 
Question Number
W
HAT
 I
S
 S
TEWARDSHIP
?
Typical US Catholic Congregation Profile
10/18/2014
12
W
HAT
 I
S
 S
TEWARDSHIP
?
What Is the Goal of Stewardship?
10/18/2014
13
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METRICS & PROGRAMS
 
10/18/2014
 
14
M
ETRICS
 & P
ROGRAMS
Stewardship Metrics—An Example
 
Engagement
: Periodic engagement survey
Engaged
Not engaged
Actively disengaged
Time
: weekly mass attendance as % of total registered
households
Talent
: % of members involved in some additional parish
ministry or service activity
Treasure
: annual giving of parishioners
10/18/2014
15
M
ETRICS
 & P
ROGRAMS
Stewardship Activities
 
Educate
 team and parish on meaning of stewardship
Bulletin articles
Homilies
Sign boards
Stewardship Day events, reflection days, conferences
Measure
 parish engagement and level of time, talent and treasure
Report
 to pastor and pastoral council on findings and
opportunities
Organize activities 
to promote stewardship
Annual Stewardship Day/Events
Ministry Fairs
Annual pledging/commitment weekend
Support for CMA
Create a funnel 
of volunteers to ministries of the parish
10/18/2014
16
M
ETRICS
 & P
ROGRAMS
Relationship to Other Parts of the Parish
 
What it does
Informs and supports Pastoral Council on issues and opportunities
Assists Finance Council by finding ways to increase giving and other
forms of income
Supports all ministries by promoting opportunities to volunteer and
matching up those having a desire to serve with the needs
What it doesn’t do
Set policy, vision or plans for the parish (Pastoral Council)
Set budgets or monitor spending (Finance Council)
Create spiritual events or ministries (Liturgy, Faith Formation, Outreach)
Organize events to bring in new members (Evangelism,
Communications)
10/18/2014
17
undefined
 
WHAT KIND OF RESULTS TO EXPECT
 
10/18/2014
 
18
W
HAT
 
TO
 E
XPECT
What to Expect in Stewardship Parishes
 
Higher rates of attendance at weekend and daily masses
Higher rates of financial giving
Lower number of fundraising events
Higher rates of volunteerism and participation in the life of
the parish
10/18/2014
19
These results take time and significant commitment to build
W
HAT
 
TO
 E
XPECT
Holy Apostles:  Stewardship Example
Began Stewardship Team in summer 2012
Conducted first Engagement Survey in November 2012
Showed that we were building on a strong base of engagement
20
10/18/2014
W
HAT
 
TO
 E
XPECT
Holy Apostles—Key Engagement Metrics
 
30% of parishioners participating in parish activities:
50 different activities to be involved in
40 people involved with Christ Life
Average rate of attendance at weekend mass: >40%
Achieved CMA last two years
Highest rate of participation in DOR: 54%
Parish budget moved from deficit to surplus
10/18/2014
21
W
HAT
 
TO
 E
XPECT
Holy Apostles—Impact on Giving
Impact on Giving—
 
40% growth in weekly collections
over three years
Avg $500 per HHD
Giving per person up 55%
Exceeded CMA by 10%
Est 1.7% of PIP
Meanwhile, attendance has
declined by 10%
Results due to:
Increased preaching about
tithing
Lay witness talks about tithing
Increased info about parish
finances
CMA weekend
Annual commitment weekend
22
 
 
W
HAT
 
TO
 E
XPECT
Sample Commitment Card
 
10/18/2014
 
23
W
HAT
 
TO
 E
XPECT
Results on Giving—St Rita Church
10/18/2014
24
W
HAT
 
TO
 E
XPECT
Does This Work in Other Places?
 
During this period we doubled % of engaged employees and also…
Sales increased 50%
Customer complaints dropped by 70%
Productivity improved by over 40%
Honored for Best Workplaces in America 10 times by printing industry
10/18/2014
25
C
HALLENGES
 
ON
 
THE
 W
AY
Challenges Along the Way
 
Why should we measure?
Its just about the money!
Are we there yet?
Other issues?
10/18/2014
26
C
ONCLUSION
Conclusion
 
Stewardship should be at the heart of every parish
Stewardship is about engagement
Measure your progress!
You can see relatively quick results in finances
Better to take a balanced approach
This is a long term effort—not a quick fix
10/18/2014
27
Do you want to transform your parish?
Build a Stewardship Parish!
 
R
EFERENCE
For Further Reference
 
USCCB, 
Stewardship: A Disciple’s Response
, 1992.
Wagner, Rodd & James K. Harter, 
12: The Elements of Great Managing
,
Gallup Press, New York, 2006.
Winseman, Albert L., Donald O. Clifton and Curt Liesveld, 
Living Your
Strengths (Catholic Edition),
 Gallup Press, New York, 2006.
 
Or contact me with questions:
 
Deacon John McDermott
jmcdermott104@gmail.com
 
10/18/2014
 
28
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THANK YOU!!
 
10/18/2014
 
29
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Explore the concept of stewardship in parish engagement through the lens of Deacon John McDermott's experiences and insights. Discover what stewardship truly means, the key components of a healthy parish, and the elements that lead to active member engagement and spiritual growth. Gain valuable perspectives on cultivating resources responsibly, sharing them lovingly, and contributing to the flourishing of your community.

  • Stewardship
  • Parish Engagement
  • Community Building
  • Spiritual Growth
  • Deacon John McDermott

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  1. STEWARDSHIP: ENGAGING YOUR PARISH Stewardship Day, October 18, 2014 Deacon John McDermott 10/18/2014 1

  2. 10/18/2014 BACKGROUND Deacon John McDermott Ordained deacon in 2004 Assigned to Holy Apostles Church in 2012, a smaller inner city parish with 300 families. Established a Stewardship Team at the same time. Previously assigned to St Rita Church, a large suburban parish with 2500 families for 8 years. Worked with Stewardship Team there Business background Currently Executive Director of Providence Housing for DOR Previously worked in the private sector in a variety of management positions Involved in lots of change management efforts over the years Married with four children and five grandchildren 2

  3. 10/18/2014 AGENDA Agenda for this webinar What is stewardship? Metrics and programs What kind of results can you expect? Key challenges along the way 3

  4. WHAT IS STEWARDSHIP? 3/12/2013 4

  5. 10/18/2014 WHAT IS STEWARDSHIP? Does Your Parish Look Like This? A Parish in Long Island Completed their annual CMA target in one weekend Over 600 involved in parish ministries When families are transferred out of state, they change jobs to be able to return to their home parish A parish in Kansas with 2600 families Has no fundraising efforts except the weekly collection Offers free tuition at the parish school to all parish members with 750 students Has 300 adults in attendance at daily mass and 85% attend mass every weekend. RCIA averages 35 catechumens and candidates These are Stewardship Parishes 5

  6. 10/18/2014 WHAT IS STEWARDSHIP? What is Stewardship? As Christian stewards, we receive God s gifts gratefully, cultivate them responsibly, share them lovingly in justice with others, and return them with increase to the Lord. 1992 US Bishops Pastoral Letter, Stewardship: A Disciple s Response More than a program to raise more money for the parish Attempts to create the worldview of a Christian disciple God has created the world, but entrusts it to us for responsible care All that we have is a gift of God All our resources of time, talent and treasure come under the Lordship of Jesus Christ At the parish level, it is about driving member engagement 6

  7. 10/18/2014 WHAT IS STEWARDSHIP? What Leads to a Healthy Parish? Spiritual Commitment Spiritual Health Parish Engagement 7

  8. 10/18/2014 WHAT IS STEWARDSHIP? What Leads to a Healthy Parish? Parish Engagement Spiritual Health Spiritual Commitment 8

  9. 10/18/2014 WHAT IS STEWARDSHIP? What Is Engagement? Strong congregations produce spiritually mature individuals whose lives have a positive influence on our society and world. George Gallup Levels of engagement Engaged Not engaged Actively disengaged Engaged parishioners more likely to show spiritual commitment by : Inviting friends, family and co-workers to parish events Giving of their time and skills to parish life and ministries Giving financially to the parish, even sacrificially Not engaged may attend regularly but not psychologically connected. Socially but not spiritually committed. Give moderately but not sacrificially. Actively disengaged psychologically absent. Unhappy and want to share that unhappiness with everyone they meet! 9

  10. 10/18/2014 WHAT IS STEWARDSHIP? What Drives Engagement? 1. As a member of this parish I know what is expected of me. 2. In my parish my spiritual needs are met. 3. In my parish I regularly have the opportunity to do what I do best. 4. In the last month I have received recognition or praise from someone in my parish. 5. The spiritual leaders in my parish seem to care about me as a person. 6. There is someone in my parish who encourages my spiritual development. 7. As a member of my parish, my opinions seem to count. 8. The mission or purpose of my parish makes me feel my participation is important. 9. The other members of my parish are committed to spiritual growth. 10. Aside from family members I have a best friend in my parish. 11. In the last six months, someone has talked to me about the progress of my spiritual growth. 12. In my parish, I have opportunities to learn and grow. 10

  11. 10/18/2014 WHAT IS STEWARDSHIP? US Congregational Average Scores Overall Average Scores 4.5 4.0 3.5 3.0 2.5 2.0 1 2 3 4 5 6 7 8 9 10 11 12 Question Number 11

  12. 10/18/2014 WHAT IS STEWARDSHIP? Typical US Catholic Congregation Profile Engagement Engaged 17% Actively Disengaged 31% Not Engaged 52% 12

  13. 10/18/2014 WHAT IS STEWARDSHIP? What Is the Goal of Stewardship? Increase Parish Engagement! 13

  14. METRICS & PROGRAMS 10/18/2014 14

  15. 10/18/2014 METRICS & PROGRAMS Stewardship Metrics An Example Engagement: Periodic engagement survey Engaged Not engaged Actively disengaged Time: weekly mass attendance as % of total registered households Talent: % of members involved in some additional parish ministry or service activity Treasure: annual giving of parishioners 15

  16. 10/18/2014 METRICS & PROGRAMS Stewardship Activities Educate team and parish on meaning of stewardship Bulletin articles Homilies Sign boards Stewardship Day events, reflection days, conferences Measure parish engagement and level of time, talent and treasure Report to pastor and pastoral council on findings and opportunities Organize activities to promote stewardship Annual Stewardship Day/Events Ministry Fairs Annual pledging/commitment weekend Support for CMA Create a funnel of volunteers to ministries of the parish 16

  17. 10/18/2014 METRICS & PROGRAMS Relationship to Other Parts of the Parish What it does Informs and supports Pastoral Council on issues and opportunities Assists Finance Council by finding ways to increase giving and other forms of income Supports all ministries by promoting opportunities to volunteer and matching up those having a desire to serve with the needs What it doesn t do Set policy, vision or plans for the parish (Pastoral Council) Set budgets or monitor spending (Finance Council) Create spiritual events or ministries (Liturgy, Faith Formation, Outreach) Organize events to bring in new members (Evangelism, Communications) 17

  18. WHAT KIND OF RESULTS TO EXPECT 10/18/2014 18

  19. 10/18/2014 WHAT TO EXPECT What to Expect in Stewardship Parishes Higher rates of attendance at weekend and daily masses Higher rates of financial giving Lower number of fundraising events Higher rates of volunteerism and participation in the life of the parish These results take time and significant commitment to build 19

  20. 10/18/2014 WHAT TO EXPECT Holy Apostles: Stewardship Example Overall Average Scores 4.5 4.0 3.5 Holy Apostles 3.0 Gallup 2.5 2.0 1 2 3 4 5 6 7 8 9 10 11 12 Began Stewardship Team in summer 2012 Conducted first Engagement Survey in November 2012 Showed that we were building on a strong base of engagement 20

  21. 10/18/2014 WHAT TO EXPECT Holy Apostles Key Engagement Metrics 30% of parishioners participating in parish activities: 50 different activities to be involved in 40 people involved with Christ Life Average rate of attendance at weekend mass: >40% Achieved CMA last two years Highest rate of participation in DOR: 54% Parish budget moved from deficit to surplus 21

  22. WHAT TO EXPECT Holy Apostles Impact on Giving Impact on Giving 40% growth in weekly collections over three years Avg $500 per HHD Giving per person up 55% Exceeded CMA by 10% Est 1.7% of PIP Meanwhile, attendance has declined by 10% Results due to: Increased preaching about tithing Lay witness talks about tithing Increased info about parish finances CMA weekend Annual commitment weekend Avg Weekly Giving Per Person $12.00 $11.00 $10.00 $9.00 $8.00 $7.00 $6.00 2010/11 2011/12 2012/13 2013/14 Avg Weekly Attendance 380 370 360 350 340 330 320 2010/11 2011/12 2012/13 2013/14 22

  23. 10/18/2014 WHAT TO EXPECT Sample Commitment Card 23

  24. 10/18/2014 WHAT TO EXPECT Results on Giving St Rita Church Jan-Dec 2009 Giving Profile Age HHLD Count 65+ 50-64 35-49 20-34 Sum $ Avg $ Givers Non-Givers % Partic 159 372 439 61 Avg $ by Givers 680 336,614.09 803 304,245.17 896 168,668.74 99 5,277.00 495.02 378.89 188.25 53.30 521 431 457 38 77% 54% 51% 38% 646.09 705.91 369.08 138.87 Total % Chg 2478 814,805.00 -0.2% 328.82 11.8% 1,447 -11.2% 1,031 20.9% 58% 563.10 25.7% 11.6% -11.0% Sep 2005-Aug 2006 Giving Profile Age HHLD Count 65+ 50-64 35-49 20-34 Sum $ 10,720.00 Avg $ Givers Non-Givers % Partic 122 221 444 66 Avg $ by Givers 641 294,219.00 597 219,696.00 1110 205,350.00 134 459.00 368.00 185.00 80.00 519 376 666 68 81% 63% 60% 51% 566.90 584.30 308.33 157.65 Total 2482 729,985.00 294.11 1629 853 66% 448.12 Observations * Total number of registered households has remained constant * The mix of households has grown somewhat older with fewer in the 20-34 age group * The number of active givers has declined by 11% with the largest drop in the younger hhlds * Total giving has risen by 11% since 2006, but it is from fewer hhlds * Average giving by those who remain and are engaged has risen 26%. * Giving by givers is up for all age groups except the youngest group which is down 12% 24

  25. 10/18/2014 WHAT TO EXPECT Does This Work in Other Places? Associate Engagement 5.00 4.50 4.00 3.50 3.00 Score 2008 2.50 2009 2.00 2010 1.50 2011 1.00 0.50 2012 0.00 1 2 3 4 5 6 7 8 9 10 11 12 Question Number During this period we doubled % of engaged employees and also Sales increased 50% Customer complaints dropped by 70% Productivity improved by over 40% Honored for Best Workplaces in America 10 times by printing industry 25

  26. 10/18/2014 CHALLENGES ON THE WAY Challenges Along the Way Why should we measure? Its just about the money! Are we there yet? Other issues? 26

  27. 10/18/2014 CONCLUSION Conclusion Stewardship should be at the heart of every parish Stewardship is about engagement Measure your progress! You can see relatively quick results in finances Better to take a balanced approach This is a long term effort not a quick fix Do you want to transform your parish? Build a Stewardship Parish! 27

  28. 10/18/2014 REFERENCE For Further Reference USCCB, Stewardship: A Disciple s Response, 1992. Wagner, Rodd & James K. Harter, 12: The Elements of Great Managing, Gallup Press, New York, 2006. Winseman, Albert L., Donald O. Clifton and Curt Liesveld, Living Your Strengths (Catholic Edition), Gallup Press, New York, 2006. Or contact me with questions: Deacon John McDermott jmcdermott104@gmail.com 28

  29. THANK YOU!! 10/18/2014 29

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