Sports Marketing in the Global Arena
Sports Marketing
Do you have a mind for business and a love of
sports?
What is Marketing?
T
he study of people and what they buy, how
much they will pay, where they want to purchase
a product, and how they are affected by
promotional tactics and messages.
The marketing
orientation,
or
concept,
is a
philosophy concerning the way a company
should be managed. It consists of three
requirements (Cravens and Woodruff, 1983):
1.Examine people’s needs and wants as the
basis of deciding what the business will do.
2.Select the best way to meet the consumer’s
needs that are targeted by the firm.
3
.
Achieve the organization’s performance
objectives by meeting the consumers’ needs
satisfactorily.
What is Sports Marketing?
The process of designing and implementing
activities for the production,pricing,promotion,
and distribution of a sport or sport business
product to satisfy the needs or desires of
consumers and to achieve the company’s
objectives.
The sport marketer must be able to recognize and
analyze a business’s environments, determine
their effects, and make strategic decisions that
will enhance the success of the sport business
Eras of Sports Marketing
International Sport
s
Marketing Personnel
•
It is imperative that personnel be educated fo
r
cultural
sensitivity prior to their involvement in
international
affairs.
•
Review and understand the following issues about your
host nation before traveling and dealing with
international executives.
• Touching
• Relationships between males and females
• Drinking
• Gifts
• Time and schedules
• Business etiquette
Specifics of International Sport
Marketing
•
The expansion of professional and amateur sports
internationally has been well recognized in the sport-
marketing arena. One of the first sport organizations to
recognize the global demand for its product was the NBA.
•
Football
is the most popular sport on television across the
globe, and many US companies, like Nike and Adidas, have
been very successful with their sponsorships.
•
It is important to remember that the United States has an
aging population,yet in much of the developing world, the
population is considerably younger and becoming even
younger.
Sports marketing involves designing and implementing strategies to promote sports products, satisfy consumer needs, and achieve business objectives. It requires recognizing market environments, making strategic decisions, and adapting to international cultures for successful global expansion.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
Sports Marketing Do you have a mind for business and a love of sports?
What is Marketing? The study of people and what they buy, how much they will pay, where they want to purchase a product, and how they are affected by promotional tactics and messages.
The marketing orientation, or concept, is a philosophy concerning the way a company should be managed. It consists of three requirements (Cravens and Woodruff, 1983): 1.Examine people s needs and wants as the basis of deciding what the business will do. 2.Select the best way to meet the consumer s needs that are targeted by the firm. 3.Achieve the organization s performance objectives by meeting the consumers needs satisfactorily.
What is Sports Marketing? The process of designing and implementing activities for the production,pricing,promotion, and distribution of a sport or sport business product to satisfy the needs or desires of consumers and to achieve the company s objectives.
The sport marketer must be able to recognize and analyze a business s environments, determine their effects, and make strategic decisions that will enhance the success of the sport business
International Sports Marketing Personnel It is imperative that personnel be educated for cultural sensitivity prior to their involvement in international affairs. Review and understand the following issues about your host nation before traveling and dealing with international executives. Touching Relationships between males and females Drinking Gifts Time and schedules Business etiquette
Specifics of International Sport Marketing The expansion of professional and amateur sports internationally has been well recognized in the sport- marketing arena. One of the first sport organizations to recognize the global demand for its product was the NBA. Football is the most popular sport on television across the globe, and many US companies, like Nike and Adidas, have been very successful with their sponsorships. It is important to remember that the United States has an aging population,yet in much of the developing world, the population is considerably younger and becoming even younger.
