SCAMPER Idea Generation for Innovative Solutions

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SCAMPER is a powerful acronym used to stimulate creative ideas for enhancing existing products/services or creating new innovations. By applying substitution, combination, adaptation, modification, putting to another use, elimination, and reversal, you can generate a plethora of ideas for improvement or innovation. Utilize the SCAMPER process to brainstorm, evaluate, and develop the best ideas for refining current offerings or introducing novel solutions.


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  1. SCAMPER Idea Generation SCAMPER is an acronym that is used to help prompt creative ideas for improving existing products or services or creating new innovations. The letters in SCAMPER stand for substitute, combine, adapt, modify, put to another use, eliminate, and reverse. Each letter is associated with a string of questions that can be asked about existing products to discover methods of improvement or entirely new opportunities. As an innovation model and process tool, SCAMPER can be used to generate ideas for improving existing offerings or business processes or innovating completely new products and services. Whatever its purpose, your innovation team should brainstorm a list of as many answers to the questions as possible and determine, which, if any of them are a feasible solution that can be used either to refine existing products or services or fabricate new ones. The best ideas should then be further developed. 1 Want more best practices? Visit Praxie.com

  2. Select a topic or issue and then use the SCAMPER elements as a stimulus to generate ideas. Move through each letter and enter your ideas and thoughts based on the related questions. SCAMPER Idea Generation Template What could replace what s there to vastly improve it? Use different elements as substitute for what currently exists. S C Substitute Could it be made part of a bigger solution? Combine or bundle what exists with other elements or components to create something better. Combine What can be modified and used in a different way? Alter or change its function. A M P E R Adapt What happens if dramatically change its size, shape, tone, frequency, ? Modify what exists in its overall scale and scope. Modify What else can it be used for? Use what existing as something for which it wasn t originally intended. Put to Another Use What can be remove that actually improves things? Eliminate features or attributes in ways that make it simpler. Eliminate How can move thing around to add value or create improvements? Reverse the order of things or put in different sequence. Reverse 2 Want more best practices? Visit Praxie.com

  3. Actions Create an action plan to support your SCAMPER process. Create additional actions focused on implementing the specific ideas generated from the SCAMPER model. Actions Owner Due Date Enter action here Enter owner Enter due date 3 Want more best practices? Visit Praxie.com

  4. www.praxie.com Learn, Configure & Run Business Best Practice Applications in Minutes. Want more best practices? Visit Praxie.com

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