Sample Landscape Study
Beacon technology, introduced in 2013 with Apple's iBeacon, revolutionized location-based services using micro-location devices sending signals to nearby smartphones. Explore the benefits, applications, and evolution of beacon technology in various industries, along with patent analysis and market overview.
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Presentation Transcript
Sample Landscape Study Beacon Technology Image Source: estimote
Content Introduction of Beacon Technology How it Works Where did Beacon Technology Begin? Type of Beacons Protocols Beacon Technology Market Overview Benefits & Industry Sector of Beacon Technology Objectivesof theLandscape/Study Patent Literature Analysis Graphical and AnalyticalRepresentation Conclusion Appendix 1 Sources Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
Introduction to Beacon Technology What is a Beacon Technology? Beacons are tiny and inexpensive, micro-location-based technology devices that can send radio frequency signals and notify nearby devices of their presence and transmit information. A smartphone with the right app can identify the beacon signal when it s in range. The technology is mainly used to identify the location of mobile devices (apps) in a specific area or location. Image Source: shutter stock Insight It is a technology standard that allows the specific apps installed on mobile devices of the users to communicate with the beacons in the physical world through Wi-Fi and other signals and take certain reactions. Source: Appendix 1 Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
Introduction to Beacon Technology Clearly, beacons can be very useful for your business as they have some challenges to be conquered. Beacons are finding applications over a lot of industries. Success to beacon technology depends upon the customers experience and their satisfaction on using those devices. Image Source: Canadesign SDN Source: Appendix 1 Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
How it works When beacons were first introduced, they were quite big in size. But over the time, the size of beacons got reduced and now, a beacon can be fit in a very small area such as a sticker on the wall. It has now become much easier to use these devices in actual applications. A beacon placed somewhere in the retail store will continuously transmit a BLE signal that can only be identified by particular apps installed on the smartphones within the range. Image Source: SAG ipl Source: Appendix 1 Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
Where did Beacon Technology Begin? Beacon technology first gained popularity back in 2013 when Apple unveiled the iBeacon. Since this release a few years ago, Google has created its own version specific to its user base, which is called Eddystone. While the technology has been slower to catch on than initially expected, Business Insider Intelligence predicted a total of 4.5 million active beacons in the U.S. by 2018. And according to one recent report by Markets and Markets, the location-based services (LBS) market is projected to grow to as much as $77.844 billion in the next four years. Proximity Directory s Q1 2017 Report also noted that beacons are the most popular proximity technology in the industry. Coming in second was GPS/Geofencing at 58% and Wi-Fi in third at 35%. The report also noted that this trend is not solely applicable to larger corporations. Even small businesses can increase an operating profit by 8% with a ROI of 365% by making use of this technology. Source: Appendix 1 Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
Type of Beacons Protocols Other Beacons Radius Networks, Gimbal, blueSense Networks, Swirl, BlueCats, Beaconinside, Glimworm Beacons, Onyx Beacon, Sensorberg, RECO, Madison Beacons and Texas Instruments Source: Appendix 1 Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
Beacon Technology Market Overview Beacon Technology Market is poised to be valued USD 25 billion by 2024; according to a new research report by Global Market Insights, Inc. The beacon technology market growth is attributed to increasing penetration of smartphones around the world and need for location-based proximity marketing solutions to improve customer experience. Mobile devices have become an integral component of marketing and communication strategies of businesses to attract customers who use smartphones as the primary channel to conduct research and make purchase decisions. iBeacon platform in global beacon technology market is predicted to account for more than 50% of industry revenue share by 2024 by when Google's Eddystone expected to witness high CAGR owing to an extensive Android user-base and consistent upgradation of the platform by the company. Source: Appendix 1 Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
Beacon Technology Market Overview Beacon Technology Market by Technology Bluetooth Low Energy (BLE) holds a major beacon technology market share in 2016 and is expected to dominate the market throughout the timeline as it is a low-cost wireless technology alternative to Wi-Fi, NFC and GPS technologies for location-based services. As BLE-enabled devices consume considerably less power compared to those running on these technologies, customers tend to prefer such devices to increase the productivity of their location-based marketing functions. Beacon Technology Market by Application The retail sector is expected to gain a major share of the beacon technology market by 2024 accounting to over 55%. This dominance can be attributed to rapid adoption of the technology by retailers to strengthen their marketing strategies by incorporating proximity marketing using beacon transmitters. On the other hand, the healthcare sector is expected to witness high growth between 2017 and 2024 as the technology offers to improve the hospital management functions by facilitating better patient and staff monitoring. Source: Appendix 1 Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
Benefits of Beacon Technology Beacons include some of the benefits that will give you a head start on your business as:- Highly efficient Precise & Secured Versatility Great range of communication Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
Industry Sector of Beacon Technology Travel, Tourism & Hospitality Financial Education Retail Other Sector Healthcare Airport Entertainment Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
Objectives of the Study To understand Beacon technology and prepare a patent landscape report. To understand major patent holders, geographical distribution of patents, technologies analysis etc. To analyse patent application filing/publication/grant trends over the years, top assignees, and patent classifications among others. Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
Patent Literature Analysis:Assumptions: Patent Literature Analysis:Assumptions: This Report provides patent literature analysis for the budding technology Viz. Beacon that implemented in various applications along with communication method, technology and various applications. The landscape study focuses on granted patents and published patent applications pertaining to Beacon technology . The patent search started with identifying relevant search terms and patent classification codes. The study was primarily carried out using Questel-Orbit, a popular database of patent literature from 95 patent jurisdictions around the world created by Questel. All analysis in this report has been done on unique families (One publication per family). Broadly, the search query tried to get patent documents pertaining to the Beacon . As a result, the analysis obtained 392 relevant patent documents from a total set of 1414 patent documents.
Filing BasedTrends Graphical and Analytical Representation 1. Filing Based Trends 250 200 No. of Patetns 150 Filling 100 Publication 50 0 2018* 2004 2011 2001 2002 2003 2005 2006 2007 2008 2009 2010 2012 2013 2014 2015 2016 2017 Till 2000 Insight The filing based trend demonstrates that maximum number of patent applications were filed in the year 2016. # The graph is prepared by taking one member, as the representative member, of a patent family . Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
2. Innovation Originating Countries Priority Till 2000 Grand Total Priority Year Country 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 KR 2 1 2 25 53 38 7 1 129 US 6 1 2 3 1 3 2 1 2 6 2 9 47 25 11 5 126 CN 1 2 1 8 6 27 12 6 63 JP 5 4 2 2 1 8 4 5 2 33 DE 4 1 1 1 1 8 FR 5 1 1 1 8 WO 2 2 1 1 6 RU 1 1 1 1 4 TW 3 1 4 EP 2 1 3 GB 2 1 3 AU 1 1 2 IN 1 1 2 BR 1 1 Grand Total 21 1 1 4 4 6 2 4 5 2 3 6 8 13 96 91 87 30 8 392 Insight Above chart demonstrates that maximum number of innovations are originated from Korea (KR) followed by States (US), and China (CN) . # The chart is prepared by taking one member, as the representative member, of a patent family . Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
3. Types of Assignees Practising entities (PEs) A practising entity is someone who makes, uses, or sells a product for which a patent has been awarded. Assumptions for Major & Other Players The assignee who holds four or more than four patent is considered as Major Player, while the one that holds less than four patent is categorized as an other player. Non-practicing entity (NPEs) A non-practicing entity (NPE) is an academic institution, such as a university. Other Player, 209 Ind. Inventor, 60 NPE, 93 University, 33 Major Player, 90 Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
3.1. Top Practising Entities (PEs) 30 28 25 20 No. of Patents 15 13 11 10 10 4 4 4 4 4 4 4 5 0 SK Group Apple Bank of America Tianjin Enorth New Media Aplix IP Ebay GE NCR Paypal Qualcomm Walmart Assignee Insight SK Group is the leading applicant in Beacon Technology domain followed by Apple, and Bank of America. # The graph is prepared by taking one member, as the representative member, of a patent family . Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
4. Technical Analysis Most assignees, including the leading assignee, showing interest in filing patent application pertaining to Bluetooth Low Energy (BLE) . Secondly, a good amount of patent applications relates to Wi-Fi technology based beacons being used in Retail & Tourism sector with improved tracking and navigation facility Some of the assignees showing interest in a combination of BLE with GPS/Ultrasound. Based on the analysis, it is noted that filing is on its peak in the year 2016, wherein filing in that particular year was almost 25% of the overall patent filing. However, the very next year 2017 patent filing dropped to 10% of the overall patent filing. In 2014, US was the leading filing jurisdiction. However, for the next two years (2015 & 2016), Korea captured the pace and emerged as the leading patent applications filing jurisdiction. Also, universities and independent inventors are showing keen interest in this technology area, wherein they hold a close to 25% portfolio of the entire patent portfolio of this domain. Retail is the place where beacons are used frequently, and as per this analysis, as much as 40% patent/application nominated the application of beacons in the retail space. Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
4.1.Technology Dissection 272 300 250 200 No. of Patents 112 150 89 100 46 50 50 0 Bluetooth Wifi RFID NFC Other tech Technologies Insight Maximum number of patents/applications mentions Bluetooth (BLE) based beacons (69%) followed by Wi-Fi based beacons (28.5%). # Other technologies like wireless, GPS, mobile networks, ultrasound and combined # The graph is prepared by taking one member, as the representative member, of a patent family . Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
4.2. Operation Dissection Navigation 22% Tracking 22% Security 6% Others 13% Interaction 37% Insight Maximum number of patents/applications mentions/claims the use of beacons for Interaction (37%) followed by Tracking & Navigation(22%). # Other include operations like monitoring, notification and safety related # The graph is prepared by taking one member, as the representative member, of a patent family . Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
4.3. Beacon Industry Sector Analysis Others 44 37 Entertainment Airports 33 Industry Sector Healthcare 52 13 Education 44 Financial 128 Travel, Tourism & Hospitality Retail 235 0 50 100 150 200 250 No. of Patents Insight Maximum number of patent/applications found application in Retail followed by Travel/Tourism & Hospitality, and Healthcare sector # Others include are the application like Marine, Railways, Infrastructure Customized service and etc. # The graph is prepared by taking one member, as the representative member, of a patent family . Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
5. Technology Vs Industry Sector Analysis 400 350 300 250 No. of Patents 200 150 100 50 0 Retail Travel, Toursim & Hospitality 40 Financial Education Healthcare Airports Entertainment Other sector Other tech 38 9 8 12 13 8 10 NFC 35 10 11 1 8 5 7 5 RFID 24 25 5 1 9 7 7 8 Wifi 81 34 13 4 20 12 11 19 Bluetooth 186 81 32 6 40 20 27 29 Insight Maximum number of patent/applications mentions/claims Bluetooth Based Beacons being used in Retail environment. Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
6. IPCs Based Trends IPC DEFINITION Others 16% H04W Wireless communications networks H04B Transmission H04M 2% Radio direction-finding; distance or velocity by use of radio waves; locating or presence-detecting by use of the reflection or reradiation of radio waves; analogous arrangements using other waves radio navigation; determining H04W 35% G01S G06F 5% G08G Traffic control systems G01C 5% Data processing systems or methods, specially adapted for administrative, commercial, financial, managerial, supervisory or forecasting purposes; systems or methods specially adapted for administrative, commercial, financial, managerial, supervisory or forecasting purposes, not otherwise provided for G06Q H04L 6% G06Q 6% H04B 9% G08G 7% G01S 9% Insight Majority of patents/applications were assigned with IPC H04W and H04B followed by IPC G01S and G08G Source:WIPO Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
6.1. IPC Sub Class Distribution H04W IPC DEFINITION H04W-004 Services specially adapted for wireless communication networks; facilities therefor Others 27% H04W-064 Locating users or terminals or network equipment for network management purposes, e.g. Mobility management H04W-008 Network data management H04W-004 41% H04W-084 Network topologies H04W-036 Hand-off or reselection arrangements H04W-040 Communication routing or communication path finding H04W-040 5% H04W-036 5% H04W-084 6% H04W-064 10% H04W-008 6% Insight Majority of patent applications were assigned with IPC H04W-004 followed by IPC H04W-064 and H04W-008 Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
6.2. IPC Sub Class Distribution H04B IPC DEFINITION H04B-015 3% H04B-003 3% H04B-017 5% H04B-007 Radio transmission systems, i.e. Using radiation field Details of transmission systems, not covered by a single one of groups H04B-005 5% H04B-001 Transmission systems employing electromagnetic waves other than radio-waves, e.g. Infrared, visible or ultraviolet light, or employing corpuscular radiation, e.g. Quantum communication H04B-010 H04B-010 11% H04B-005 Near-field transmission systems, e.g. Inductive loop type H04B-017 Monitoring; testing H04B-003 Line transmission systems H04B-001 16% H04B-007 57% H04B-015 Suppression or limitation of noise or interference Insight Majority of patent applications were assigned with IPC H04B-007 followed by IPC H04B-001 and H04B-010 Source:WIPO Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
6.3. IPC Sub Class Distribution G01S IPC DEFINITION G01S-017 3% G01S-007 3% G01S-003 3% Beacons or beacon systems transmitting signals having a characteristic or characteristics capable of being detected by non-directional receivers and defining directions, positions, or position lines fixed relatively to the beacon transmitters; G01S-001 44% G01S-001 G01S-005 11% Satellite radio beacon positioning systems; determining position, velocity or attitude using signals transmitted by such systems G01S-019 Systems using the reflection or reradiation of radio waves, e.g. Radar systems; analogous systems using reflection or reradiation of waves whose nature or wavelength is irrelevant or unspecified G01S-013 G01S-013 14% Position-fixing by co-ordinating two or more direction or position line determinations; position-fixing by co-ordinating two or more distance determinations G01S-005 Direction-finders for determining the direction from which infrasonic, sonic, ultrasonic, or electromagnetic waves, or particle emission, not having a directional significance, are being received G01S-003 G01S-019 22% Systems using the reflection or reradiation of electromagnetic waves other than radio waves G01S-017 Insight Majority of patent applications were assigned with IPC G01S-001 followed by IPC G01S-019 and G01S-013 Source:WIPO Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
6.4. IPC Sub Class Distribution G08G IPC DEFINITION G08G-005 4% G08G-001 Traffic control systems for road vehicles Traffic control systems for aircraft , e.g. Air-traffic control [ATC] G08G-005 G08G-001 96% Insight Majority of patent applications were 96% assigned with IPC G08G-001 followed by 4% with IPC G08G-005 Source:WIPO Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
7. Conclusion Beacon technology is evolving and is poised to contribute heavily to the business and marketing landscape. It s a fact that Bluetooth Low Energy (BLE) enabled sensors will open up millions of possibilities for developers and designers to create truly innovate experiences and services. The key to success, as always, will be to think of users and their needs, and how to tailor/optimize information/content or experience as offered by a beacon for a particular location. Source:WIPO Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
APPENDIX 1: Sources 1) https://www.gminsights.com/industry-analysis/beacon-technology-market 2) https://iot-analytics.com/rise-of-beacon-technology/ 3) https://www.peerbits.com/blog/the-retailers-guide-beacon-technology-long-standing-impact.html 4) https://www.beacon.io/ 5) https://appinventiv.com/blog/all-to-know-about-beacon-technology-mobile-apps 6) http://www.tekshapers.com/beacon-technology 7) https://neilpatel.com/blog/marketers-guide-beacon-technology-will-impact-business/ 8) https://www.umbel.com/blog/mobile/15-companies-using-beacon-technology/ 9) https://blog.sagipl.com/beacon-technology/ 10) Icons made by Freepik, Geotatah from flaticons Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
Disclaimer IIPRD has prepared this sample report as an exemplary report, wherein the content of the report is based on internal evaluation of Patents and Non-Patent Literature that is conducted based on Databases and Information sources that are believed to be reliable by IIPRD. A complete list of patent documents retrieved is not disclosed herein as the report is exemplary but can be shared if desired based on terms and conditions of IIPRD. IIPRD disclaims all warranties as to the accuracy, completeness or adequacy of such information. The above sample report is prepared based on the search conducted on the keywords and other information extracted from the understanding of the Patent Analysts of IIPRD, and subjectivity of the researcher and analyst. Neither IIPRD nor its affiliates nor any of its proprietors, employees (together, "personnel") are intending to provide legal advice in this matter. Patent Searching | Research and Analytics | Patent Prosecution/Preparation Support | Litigation and E-Discovery | IP Valuation | Patent Portfolio Watch
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