Recruiting Volunteers
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Creating a recruitment strategy
Importance of having a volunteer job description
before recruitment
General vs. targeted recruitment
Strategies for specific audiences
•
When creating your job description, consider:
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Do you need specific skills? Who has those
skills?
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Who is likely to be available when you need
them?
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Who is likely to be interested in your opportunity?
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Job description outlines the volunteer tasks,
skills, and abilities
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What will the volunteer get out of the experience?
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Should make clear what your mission is and
why this opportunity is valuable to the mission
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Includes training and skill building
opportunities
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Any other “perks” you can offer
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Craft
a message that speaks to your audience
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Students may respond to the idea of work
experience or scholarship recommendations
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Business owners may respond to facts about
employee morale and customer loyalty
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Parents
may respond to messages about children
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Use language your audience can understand
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Avoid jargon and “internal” language
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Communication style should fit the audience
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Use words that support your mission statement
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Incorporate your organization’s message
platform if you have one
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General Recruitment (or warm-body recruitment):
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Sending a recruitment message to as broad an
audience as possible (advertisements, fliers, etc.)
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Usually works best if not looking for a specific
skill or type of volunteer
•
Most effective for one-time, large events
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Sending a message to an audience who has
the specific time, skills and/or traits required for
the position
•
Works best for long-term volunteers
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Requires more specific communication
strategies
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Seniors
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Board of directors
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College students
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Children
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Youth
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Baby Boomers
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Persons with
disabilities
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Faith-based groups
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Skills-based
volunteers
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Corporate
volunteers
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Disaster volunteers
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Volunteer leaders
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Virtual volunteers
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Design a strategy for communicating
your message
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Younger volunteers are more likely to respond to
online postings and social media
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Older volunteers are more likely to read the
newspaper or watch the news
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Workplace
volunteers might be reached through a
memo or message from a supervisor
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Design a strategy for communicating
your message
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Students might be reached through a teacher or
school-based group
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Faith-driven
volunteers can be reached through
houses of worship
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Older volunteers are more likely to belong to a civic
organization
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In this presentation, learn about creating a recruitment strategy, importance of volunteer job descriptions, general vs. targeted recruitment, identifying benefits, designing communication strategies, and crafting powerful messages. Understand the significance of targeting specific audiences and how to tailor job descriptions to attract suitable volunteers.
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Presentation Transcript
Recruiting Volunteers DOVIA 6.14.2012
Learning objectives for this presentation: Creating a recruitment strategy Importance of having a volunteer job description before recruitment General vs. targeted recruitment Strategies for specific audiences
2. Identify Benefits and Features 4. Design a Communication Strategy 3. Craft a Powerful Message 1. Target Your Market
Target your audience When creating your job description, consider: Do you need specific skills? Who has those skills? Who is likely to be available when you need them? Who is likely to be interested in your opportunity?
2. Identify Benefits and Features 4. Design a Communication Strategy 3. Craft a Powerful Message 1. Target Your Market
Identify features Job description outlines the volunteer tasks, skills, and abilities Volunteers can see themselves in the position Volunteers can self-screen for skills and abilities Volunteers are often not willing to ask questions at this stage in the process
Identify benefits What will the volunteer get out of the experience? Should make clear what your mission is and why this opportunity is valuable to the mission Includes training and skill building opportunities Any other perks you can offer
2. Identify Benefits and Features 4. Design a Communication Strategy 3. Craft a Powerful Message 1. Target Your Market
Messaging Craft a message that speaks to your audience Students may respond to the idea of work experience or scholarship recommendations Business owners may respond to facts about employee morale and customer loyalty Parents may respond to messages about children
Messaging Use language your audience can understand Avoid jargon and internal language Communication style should fit the audience Use words that support your mission statement Incorporate your organization s message platform if you have one
2. Identify Benefits and Features 3. Craft a Powerful Message 4. Design a Communication Strategy 1. Target Your Market
General recruitment General Recruitment (or warm-body recruitment): Sending a recruitment message to as broad an audience as possible (advertisements, fliers, etc.) Usually works best if not looking for a specific skill or type of volunteer Most effective for one-time, large events
Targeted recruitment Sending a message to an audience who has the specific time, skills and/or traits required for the position Works best for long-term volunteers Requires more specific communication strategies
Targeted recruitment Seniors Board of directors College students Children Youth Baby Boomers Persons with disabilities Faith-based groups Skills-based volunteers Corporate volunteers Disaster volunteers Volunteer leaders Virtual volunteers
Targeted recruitment Design a strategy for communicating your message Younger volunteers are more likely to respond to online postings and social media Older volunteers are more likely to read the newspaper or watch the news Workplace volunteers might be reached through a memo or message from a supervisor
Targeted recruitment Design a strategy for communicating your message Students might be reached through a teacher or school-based group Faith-driven volunteers can be reached through houses of worship Older volunteers are more likely to belong to a civic organization
Any questions or comments? Any successful strategies you would like to share?
