Recommended Updates for Business, Marketing, and Finance Program of Study

Cover Page
Key
(ADD)
 
 = Recommend Add
(REMOVE) = Recommend Remove
(UPDATE) = Recommend Title/Name Update
(MERGE) = Combined Program of Study
Accounting and Financial Services
Statewide Program of Study
 Business, Marketing, and Finance Career Cluster
The Business, Marketing, and Finance Career Cluster focuses on careers in planning, organizing, directing, and evaluating business functions essential to
efficient and productive business operations.
The Accounting and Financial Services program of study teaches CTE learners how to examine, analyze, and interpret financial
records. Through this program of study, students will learn the skills necessary to perform financial services, prepare financial
statements, interpret accounting records, give advice, or audit and evaluate statements prepared by others. This program of study
will also introduce students to mathematical modeling tools.
Secondary Courses for High School Credit
Level 1
Principles of Business, Marketing, and Finance
Money Matters
Business Information Management I/Lab
Level 2
Accounting I
Banking and Financial Services
Financial Mathematics
Level 3
Accounting II 
Financial Analysis 
Level 4
Securities and Investments 
Practicum in Business Management 
Practicum in Entrepreneurship
Career Preparation I
Related Advanced Academics
Advanced Placement (AP) Courses
+   (ADD) AP Statistics
International Baccalaureate (IB) Courses
Postsecondary Opportunities
Associate Degrees
Real Estate
Financial, General
Financial Planning and Services
Certified Income Specialist
Bachelor’s Degrees
Accounting
Financial, General
Financial Planning and Services
Certified Income Specialist
Master’s, Doctoral, and Professional Degrees
Financial Accounting
Business Administration
Financial Planning
Business Management
Statewide Program of Study
  Business, Marketing, and Finance Career Cluster
The Business, Marketing, and Finance Career Cluster focuses on careers in planning, organizing, directing, and evaluating business
functions essential to efficient and productive business operations.
The Business Management program of study teaches CTE learners how to plan, direct, and coordinate the administrative services and
operations of an organization. Through this program of study, students will learn the skills necessary to formulate policies, manage
daily operations, and allocate the use of materials and human resources. This program of study will also introduce students to
mathematical modeling tools and organizational evaluation methods.
Secondary Courses for High School Credit
Level 1
Principles of Business, Marketing, and Finance 
Business Information Management I/Lab
Level 2
Business Law 
Virtual Business 
Business Information Management II/Lab
Level 3
Business Management 
Global Business 
Human Resources Management
Level 4
Statistics and Business Decision Making 
Practicum in Business Management 
Practicum in Entrepreneurship
Career Preparation I
Related Advanced Academics
Advanced Placement (AP) Courses
International Baccalaureate (IB) Courses
Postsecondary Opportunities
Associate Degrees
Business Administration
Business/Commerce
Public Administration
Business Management
Bachelor’s Degrees
Business Administration
Business/Commerce
Public Administration
Management Science
Master’s, Doctoral, and Professional Degrees
Business Administration
Business Management
Public Administration
Management Science
Entrepreneurship
Statewide Program of Study
  Business, Marketing, and Finance Career Cluster
The Business, Marketing, and Finance Career Cluster focuses on careers in planning, organizing, directing, and evaluating business
functions essential to efficient and productive business operations.
The Entrepreneurship program of study teaches CTE learners how to plan, direct, and coordinate the management and operations of
public or private sector organizations. Through this program of study, students will learn the skills necessary to formulate policies,
manage daily operations, analyze management structures, and plan for the use of materials and human resources.
Secondary Courses for High School Credit
Level 1
Principles of Business, Marketing, and Finance 
Business Information Management I/Lab
Level 2
Entrepreneurship
+    (ADD) Foundations of User Experience
Level 3
Mobile Application Development 
Entrepreneurship II
Level 4
Practicum in Business Management 
Practicum in Marketing
Practicum in Entrepreneurship
Project-Based Research 
Career Preparation I
+    (ADD) Statistics and Business Decision Making 
Related Advanced Academics
Advanced Placement (AP) Courses
International Baccalaureate (IB) Courses
Postsecondary Opportunities
Associate Degrees
Business Administration and Management
Business/Commerce
Business Management
+   (ADD) 
Small Business Administration Management
Bachelor’s Degrees
Business Administration and Management
Business/Commerce
Management Science
+   (ADD) Small Business Administration Management
Master’s, Doctoral, and Professional Degrees
Business Administration and Management
Business/Commerce
Marketing & Sales
Statewide Program of Study
Business, Marketing, and Finance Career Cluster
The Business, Marketing, and Finance Career Cluster focuses on careers in planning, organizing, directing, and evaluating business functions
essential to efficient and productive business operations.
The Marketing and Sales program of study teaches CTE learners how to collect information to determine potential sales of a product or service and/or
create a marketing campaign to market or distribute goods and services. Through this program of study, students will learn the skills necessary to
understand and apply data on customer demographics, preferences, needs, and buying habits.
Secondary Courses for High School Credit
Level 1
Principles of Business, Marketing, and Finance
Level 2
Fashion Marketing 
Sports and Entertainment Marketing 
Virtual Business 
Marketing
+    (ADD) Entrepreneurship 
Level 3
Social Media Marketing 
Advertising
Retail Management 
Sports and Entertainment Marketing II 
Statistics and Business Decision Making 
+    (ADD) Digital Media (level 1) 
+    (ADD) Digital Design & Media  Production (level 2
​)
+    (ADD) Insurance Operations
+    (ADD) Introduction to Event and Meeting Planning
Level 4
Advanced Marketing 
Practicum in Marketing 
Practicum in Entrepreneurship 
Career Preparation I 
+    (ADD) Project-Based Research
Postsecondary Opportunities
Associate Degrees
Marketing/ Marketing Management, General
Consumer Merchandising/ Retailing Management
International Marketing
Business
Bachelor’s Degrees
Marketing/ Marketing Management, General
Business Administration
Applied Economics
Marketing Research
Master’s, Doctoral, and Professional Degrees
Marketing
Business Administration
Applied Economics
Advertising
+   (ADD) Data Analytics
Related Advanced Academics
Advanced Placement (AP) Courses
+    (AP) Statistics 
International Baccalaureate (IB) Courses
Real Estate (UPDATE) Proposed
Statewide Program of Study
 Business, Marketing, and Finance Career Cluster
The Business, Marketing, and Finance Career Cluster focuses on careers in planning, organizing, directing, and evaluating business functions essential to efficient
and productive business operations.
Program of Study description not available
Secondary Courses for High School Credit
Level 1
+    (ADD) Principles of Business, Marketing, and Finance
+    (ADD) Professional Communications
Level 2
+    (ADD) Business Law
+    (ADD) Financial Mathematics 
+    (ADD) Marketing 
+    (ADD) Interior Design 1
Level 3
+    (ADD) Financial Analysis 
+    (ADD) Fundamentals of Real Estate 
+    (ADD) Insurance Operations 
Level 4
+    (ADD) Commercial Lending and Real Estate (TBD)
+    (ADD) Practicum in Real Estate (TBD) 
+    (ADD) 
Practicum in Business Management
Postsecondary Opportunities
Associate Degrees
+   (ADD) Real Estate
Bachelor’s Degrees
+   (ADD) 
Business Administration
+   (ADD) Business Management
Master’s, Doctoral, and Professional Degrees
+   (ADD) Business Administration
+   (ADD) Business Management
Related Advanced Academics
Advanced Placement (AP) Courses
International Baccalaureate (IB) Courses
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Texas Education Agency (TEA) and Career and Technology Education (CTE) Advisory Committee recommend updates to the program of study for Business, Marketing, and Finance. Proposed changes include merging Real Estate into the program, with no updates for Accounting and Financial Services, Business Management, Entrepreneurship, and Marketing and Sales. The program aims to equip students with essential skills for various careers in the field of business operations and financial services. Secondary courses, advanced academics, and postsecondary opportunities are outlined within the framework.


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  1. Cover Page Title Business, Marketing and Finance Program of Study Recommended Updates Program of study recommendations from the Texas Education Agency (TEA) Career and Technology Education (CTE) Advisory Committee. These documents contain the updated program of study framework proposals. Use the key below to review the recommended updates to the programs of study. Description How to Use Current Program of Study Names (Links are to CURRENT framework documents) Proposed Name Accounting and Financial Services No Update Business Management No Update Entrepreneurship No Update Marketing and Sales No Update Real Estate (UPDATE) Proposed Statewide Program of Study Key (ADD) = Recommend Add (REMOVE) = Recommend Remove (UPDATE) = Recommend Title/Name Update (MERGE) = Combined Program of Study

  2. Business, Marketing, and Finance Career Cluster The Business, Marketing, and Finance Career Cluster focuses on careers in planning, organizing, directing, and evaluating business functions essential to efficient and productive business operations. Accounting and Financial Services Statewide Program of Study The Accounting and Financial Services program of study teaches CTE learners how to examine, analyze, and interpret financial records. Through this program of study, students will learn the skills necessary to perform financial services, prepare financial statements, interpret accounting records, give advice, or audit and evaluate statements prepared by others. This program of study will also introduce students to mathematical modeling tools. Level 1 Principles of Business, Marketing, and Finance Money Matters Business Information Management I/Lab Level 2 Accounting I Banking and Financial Services Financial Mathematics Level 3 Accounting II Financial Analysis Level 4 Securities and Investments Practicum in Business Management Practicum in Entrepreneurship Career Preparation I Secondary Courses for High School Credit Related Advanced Academics Advanced Placement (AP) Courses + (ADD) AP Statistics International Baccalaureate (IB) Courses Postsecondary Opportunities Associate Degrees Real Estate Financial, General Financial Planning and Services Certified Income Specialist Bachelor s Degrees Accounting Financial, General Financial Planning and Services Certified Income Specialist Master s, Doctoral, and Professional Degrees Financial Accounting Business Administration Financial Planning

  3. Business, Marketing, and Finance Career Cluster The Business, Marketing, and Finance Career Cluster focuses on careers in planning, organizing, directing, and evaluating business functions essential to efficient and productive business operations. Business Management Statewide Program of Study The Business Management program of study teaches CTE learners how to plan, direct, and coordinate the administrative services and operations of an organization. Through this program of study, students will learn the skills necessary to formulate policies, manage daily operations, and allocate the use of materials and human resources. This program of study will also introduce students to mathematical modeling tools and organizational evaluation methods. Secondary Courses for High School Credit Level 1 Principles of Business, Marketing, and Finance Business Information Management I/Lab Level 2 Business Law Virtual Business Business Information Management II/Lab Level 3 Business Management Global Business Human Resources Management Level 4 Statistics and Business Decision Making Practicum in Business Management Practicum in Entrepreneurship Career Preparation I Related Advanced Academics Advanced Placement (AP) Courses International Baccalaureate (IB) Courses Postsecondary Opportunities Associate Degrees Business Administration Business/Commerce Public Administration Business Management Bachelor s Degrees Business Administration Business/Commerce Public Administration Management Science Master s, Doctoral, and Professional Degrees Business Administration Business Management Public Administration Management Science

  4. Business, Marketing, and Finance Career Cluster The Business, Marketing, and Finance Career Cluster focuses on careers in planning, organizing, directing, and evaluating business functions essential to efficient and productive business operations. Entrepreneurship Statewide Program of Study The Entrepreneurship program of study teaches CTE learners how to plan, direct, and coordinate the management and operations of public or private sector organizations. Through this program of study, students will learn the skills necessary to formulate policies, manage daily operations, analyze management structures, and plan for the use of materials and human resources. Secondary Courses for High School Credit Level 1 Principles of Business, Marketing, and Finance Business Information Management I/Lab Level 2 Entrepreneurship + (ADD) Foundations of User Experience Level 3 Mobile Application Development Entrepreneurship II Level 4 Practicum in Business Management Practicum in Marketing Practicum in Entrepreneurship Project-Based Research Career Preparation I + (ADD) Statistics and Business Decision Making Related Advanced Academics Advanced Placement (AP) Courses International Baccalaureate (IB) Courses Postsecondary Opportunities Associate Degrees Business Administration and Management Business/Commerce Business Management + (ADD) Small Business Administration Management Bachelor s Degrees Business Administration and Management Business/Commerce Management Science + (ADD) Small Business AdministrationManagement Master s, Doctoral, and Professional Degrees Business Administration and Management Business/Commerce

  5. Business, Marketing, and Finance Career Cluster The Business, Marketing, and Finance Career Cluster focuses on careers in planning, organizing, directing, and evaluating business functions essential to efficient and productive business operations. Marketing & Sales Statewide Program of Study The Marketing and Sales program of study teaches CTE learners how to collect information to determine potential sales of a product or service and/or create a marketing campaign to market or distribute goods and services. Through this program of study, students will learn the skills necessary to understand and apply data on customer demographics, preferences, needs, and buying habits. Secondary Courses for High School Credit Level 1 Principles of Business, Marketing, and Finance Level 2 Fashion Marketing Sports and Entertainment Marketing Virtual Business Marketing + (ADD) Entrepreneurship Level 3 Social Media Marketing Advertising Retail Management Sports and Entertainment Marketing II Statistics and Business Decision Making + (ADD) Digital Media (level 1) + (ADD) Digital Design & Media Production (level 2 ) + (ADD) Insurance Operations + (ADD) Introduction to Event and Meeting Planning Level 4 Advanced Marketing Practicum in Marketing Practicum in Entrepreneurship Career Preparation I + (ADD) Project-Based Research Postsecondary Opportunities Associate Degrees Marketing/ Marketing Management, General Consumer Merchandising/ Retailing Management International Marketing Business Bachelor s Degrees Marketing/ Marketing Management, General Business Administration Applied Economics Marketing Research Master s, Doctoral, and Professional Degrees Marketing Business Administration Applied Economics Advertising + (ADD) Data Analytics Related Advanced Academics Advanced Placement (AP) Courses + (AP) Statistics International Baccalaureate (IB) Courses

  6. Business, Marketing, and Finance Career Cluster The Business, Marketing, and Finance Career Cluster focuses on careers in planning, organizing, directing, and evaluating business functions essential to efficient and productive business operations. Real Estate (UPDATE) Proposed Statewide Program of Study Program of Study description not available Secondary Courses for High School Credit Level 1 + (ADD) Principles of Business, Marketing, and Finance + (ADD) Professional Communications Level 2 + (ADD) Business Law + (ADD) Financial Mathematics + (ADD) Marketing + (ADD) Interior Design 1 Level 3 + (ADD) Financial Analysis + (ADD) Fundamentals of Real Estate + (ADD) Insurance Operations Level 4 + (ADD) Commercial Lending and Real Estate (TBD) + (ADD) Practicum in Real Estate (TBD) + (ADD) Practicum in Business Management Related Advanced Academics Advanced Placement (AP) Courses International Baccalaureate (IB) Courses Postsecondary Opportunities Associate Degrees + (ADD) Real Estate Bachelor s Degrees + (ADD) Business Administration + (ADD) Business Management Master s, Doctoral, and Professional Degrees + (ADD) Business Administration + (ADD) Business Management

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