Recommended Updates for Business, Marketing, and Finance Program of Study

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Texas Education Agency (TEA) and Career and Technology Education (CTE) Advisory Committee recommend updates to the program of study for Business, Marketing, and Finance. Proposed changes include merging Real Estate into the program, with no updates for Accounting and Financial Services, Business Management, Entrepreneurship, and Marketing and Sales. The program aims to equip students with essential skills for various careers in the field of business operations and financial services. Secondary courses, advanced academics, and postsecondary opportunities are outlined within the framework.


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  1. Cover Page Title Business, Marketing and Finance Program of Study Recommended Updates Program of study recommendations from the Texas Education Agency (TEA) Career and Technology Education (CTE) Advisory Committee. These documents contain the updated program of study framework proposals. Use the key below to review the recommended updates to the programs of study. Description How to Use Current Program of Study Names (Links are to CURRENT framework documents) Proposed Name Accounting and Financial Services No Update Business Management No Update Entrepreneurship No Update Marketing and Sales No Update Real Estate (UPDATE) Proposed Statewide Program of Study Key (ADD) = Recommend Add (REMOVE) = Recommend Remove (UPDATE) = Recommend Title/Name Update (MERGE) = Combined Program of Study

  2. Business, Marketing, and Finance Career Cluster The Business, Marketing, and Finance Career Cluster focuses on careers in planning, organizing, directing, and evaluating business functions essential to efficient and productive business operations. Accounting and Financial Services Statewide Program of Study The Accounting and Financial Services program of study teaches CTE learners how to examine, analyze, and interpret financial records. Through this program of study, students will learn the skills necessary to perform financial services, prepare financial statements, interpret accounting records, give advice, or audit and evaluate statements prepared by others. This program of study will also introduce students to mathematical modeling tools. Level 1 Principles of Business, Marketing, and Finance Money Matters Business Information Management I/Lab Level 2 Accounting I Banking and Financial Services Financial Mathematics Level 3 Accounting II Financial Analysis Level 4 Securities and Investments Practicum in Business Management Practicum in Entrepreneurship Career Preparation I Secondary Courses for High School Credit Related Advanced Academics Advanced Placement (AP) Courses + (ADD) AP Statistics International Baccalaureate (IB) Courses Postsecondary Opportunities Associate Degrees Real Estate Financial, General Financial Planning and Services Certified Income Specialist Bachelor s Degrees Accounting Financial, General Financial Planning and Services Certified Income Specialist Master s, Doctoral, and Professional Degrees Financial Accounting Business Administration Financial Planning

  3. Business, Marketing, and Finance Career Cluster The Business, Marketing, and Finance Career Cluster focuses on careers in planning, organizing, directing, and evaluating business functions essential to efficient and productive business operations. Business Management Statewide Program of Study The Business Management program of study teaches CTE learners how to plan, direct, and coordinate the administrative services and operations of an organization. Through this program of study, students will learn the skills necessary to formulate policies, manage daily operations, and allocate the use of materials and human resources. This program of study will also introduce students to mathematical modeling tools and organizational evaluation methods. Secondary Courses for High School Credit Level 1 Principles of Business, Marketing, and Finance Business Information Management I/Lab Level 2 Business Law Virtual Business Business Information Management II/Lab Level 3 Business Management Global Business Human Resources Management Level 4 Statistics and Business Decision Making Practicum in Business Management Practicum in Entrepreneurship Career Preparation I Related Advanced Academics Advanced Placement (AP) Courses International Baccalaureate (IB) Courses Postsecondary Opportunities Associate Degrees Business Administration Business/Commerce Public Administration Business Management Bachelor s Degrees Business Administration Business/Commerce Public Administration Management Science Master s, Doctoral, and Professional Degrees Business Administration Business Management Public Administration Management Science

  4. Business, Marketing, and Finance Career Cluster The Business, Marketing, and Finance Career Cluster focuses on careers in planning, organizing, directing, and evaluating business functions essential to efficient and productive business operations. Entrepreneurship Statewide Program of Study The Entrepreneurship program of study teaches CTE learners how to plan, direct, and coordinate the management and operations of public or private sector organizations. Through this program of study, students will learn the skills necessary to formulate policies, manage daily operations, analyze management structures, and plan for the use of materials and human resources. Secondary Courses for High School Credit Level 1 Principles of Business, Marketing, and Finance Business Information Management I/Lab Level 2 Entrepreneurship + (ADD) Foundations of User Experience Level 3 Mobile Application Development Entrepreneurship II Level 4 Practicum in Business Management Practicum in Marketing Practicum in Entrepreneurship Project-Based Research Career Preparation I + (ADD) Statistics and Business Decision Making Related Advanced Academics Advanced Placement (AP) Courses International Baccalaureate (IB) Courses Postsecondary Opportunities Associate Degrees Business Administration and Management Business/Commerce Business Management + (ADD) Small Business Administration Management Bachelor s Degrees Business Administration and Management Business/Commerce Management Science + (ADD) Small Business AdministrationManagement Master s, Doctoral, and Professional Degrees Business Administration and Management Business/Commerce

  5. Business, Marketing, and Finance Career Cluster The Business, Marketing, and Finance Career Cluster focuses on careers in planning, organizing, directing, and evaluating business functions essential to efficient and productive business operations. Marketing & Sales Statewide Program of Study The Marketing and Sales program of study teaches CTE learners how to collect information to determine potential sales of a product or service and/or create a marketing campaign to market or distribute goods and services. Through this program of study, students will learn the skills necessary to understand and apply data on customer demographics, preferences, needs, and buying habits. Secondary Courses for High School Credit Level 1 Principles of Business, Marketing, and Finance Level 2 Fashion Marketing Sports and Entertainment Marketing Virtual Business Marketing + (ADD) Entrepreneurship Level 3 Social Media Marketing Advertising Retail Management Sports and Entertainment Marketing II Statistics and Business Decision Making + (ADD) Digital Media (level 1) + (ADD) Digital Design & Media Production (level 2 ) + (ADD) Insurance Operations + (ADD) Introduction to Event and Meeting Planning Level 4 Advanced Marketing Practicum in Marketing Practicum in Entrepreneurship Career Preparation I + (ADD) Project-Based Research Postsecondary Opportunities Associate Degrees Marketing/ Marketing Management, General Consumer Merchandising/ Retailing Management International Marketing Business Bachelor s Degrees Marketing/ Marketing Management, General Business Administration Applied Economics Marketing Research Master s, Doctoral, and Professional Degrees Marketing Business Administration Applied Economics Advertising + (ADD) Data Analytics Related Advanced Academics Advanced Placement (AP) Courses + (AP) Statistics International Baccalaureate (IB) Courses

  6. Business, Marketing, and Finance Career Cluster The Business, Marketing, and Finance Career Cluster focuses on careers in planning, organizing, directing, and evaluating business functions essential to efficient and productive business operations. Real Estate (UPDATE) Proposed Statewide Program of Study Program of Study description not available Secondary Courses for High School Credit Level 1 + (ADD) Principles of Business, Marketing, and Finance + (ADD) Professional Communications Level 2 + (ADD) Business Law + (ADD) Financial Mathematics + (ADD) Marketing + (ADD) Interior Design 1 Level 3 + (ADD) Financial Analysis + (ADD) Fundamentals of Real Estate + (ADD) Insurance Operations Level 4 + (ADD) Commercial Lending and Real Estate (TBD) + (ADD) Practicum in Real Estate (TBD) + (ADD) Practicum in Business Management Related Advanced Academics Advanced Placement (AP) Courses International Baccalaureate (IB) Courses Postsecondary Opportunities Associate Degrees + (ADD) Real Estate Bachelor s Degrees + (ADD) Business Administration + (ADD) Business Management Master s, Doctoral, and Professional Degrees + (ADD) Business Administration + (ADD) Business Management

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