Public Relations Rundown
Public relations is a strategic communication process that fosters mutually beneficial relationships between organizations and the public. Learn the importance of public relations, how to start with press releases and social media, and key dos and don'ts for effectively promoting your club and service projects. Discover the nine essential parts of a press release and guidelines for using social media in public relations. Enhance your understanding of promoting your club and engaging with your audience through positive interactions and proper behavior.
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Presentation Transcript
Public Relations? Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public.
Why is Public Relations Important? Promote your club and service projects.
How to Start Public Relations Press Releases Social Media
Press Release? You, as a member, announcing your club and service to your home, school, and community.
How to do a Press Release? through newspaper articles, news channel segments, afternoon announcements at school, etc.
Nine Parts of a Press Release 1. Letterhead/Logo 2. Contact Information 3. For Immediate Release 4. Headline & Sub-headline
Nine Parts of a Press Release 5. Dateline 6. Body 7. Quotes 8. Boilerplate 9. ###
Donts Post inappropriate photos/comments Promote bad behavior Post about personal views (ex. Politics, controversial issues) Respond to negativity Take away from someone else s achievements in their comment section Make your account open to everyone
Dos Promote yourself and your club (ex. Talk about accomplishments, service projects, etc.) Interact with others because it helps you build relationships Have Positivity! Share you Key Club experiences Use proper grammar Model good behavior (ex. No drugs or alcohol)
Resources o Public Relations Committee: PublicRelationsCommittee@floridakeyclub.org o Public Relations Committee Chair: Ashley Johns Division14C@floridakeyclub.org ohttp://floridakeyclub.org/public-relations/
