Public Relations: Insights into the PR Industry
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*Background on presenters*
List your PRSSA position, internships,
education, graduations date, etc.
Each presenter can have their own slide
What is Public
Relations?
PRSA National. “Why PR? What Motivates You.” Online Video Clip. YouTube
,
February 29, 2019. Web.
Public relations
, as define by PRSA, “is a
strategic communications process that
builds mutually beneficial relationships
between organizations and their publics.”
What do PR pros do?
They tell the story of your brand/company
They shape the debate/manage crisis
situations
They research how consumers think
They write, and write some more
They plan events
They talk to the media
Could this be you? Do you like:
Writing
Networking
Telling Stories
Offering advice
Solving problems
Using social media
Organizing events
Learning
Public Speaking
Building relationships
Creating
Researching
Who Needs PR?
*Insert images of local/regional brands,
companies, politicians, etc.*
Companies/brands
Celebrities
Sports teams/athletes
Politicians
Basically everyone
PR is in every industry!
What Does it
Mean to Study PR
in College?
Learn the techniques and skills needed for
this career
Writing
Social media
Strategic Thinking
Research
Join PRSSA
Launch Your Career
About Us
The
Public Relations Student Society of America
(PRSSA) is a pre-professional organization for
college students interested in public relations and
communications.
Enhance your education
Scholarships
Leadership opportunities
Broaden your network
Connect with professionals
Mentorship opportunities
Launch your career
Internships
Valuable and practical experience
Top Tips for
Success
Time Management
Prioritization is key!
Eliminate unnecessary distractions
Involvement and Connections
Networking
Be active
Experience
Open Mindedness
Knowledge
Growth
PRSSA has over 300 Chapter!
Connect with our National Committee
Nick Goebel
National President
nationalpresident@prsa.org
@nick_goebel
Ashleigh Kathryn
Immediate Past President
immediatepastpresident@prsa.org
@Ashleigh_K_W
McQue Wilson
Vice President of Member
Services
vpmemberservices@prsa.org
@mcquewilson
PRSSA National
@PRSSANational
@PRSSANational
Questions?
Thank you!
*Leave contact information, like presenters’ emails or your Chapter’s email, in
case students have questions later.*
Initiating with an introduction to PR, this presentation delves into the roles and responsibilities of PR professionals, providing an understanding of what PR entails. It highlights the significance of PR in building relationships and managing crises, showcasing the diverse skills required for success in this field. The slides evaluate potential interests in PR careers, identify the broad spectrum of industries that require PR services, and illustrate the value of studying PR in college.
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Presentation Transcript
*Background on presenters* List your PRSSA position, internships, education, graduations date, etc. Each presenter can have their own slide
What is Public Relations?
video PRSA National. Why PR? What Motivates You. Online Video Clip. YouTube, February 29, 2019. Web.
Public relations, as define by PRSA, is a strategic communications process that builds mutually beneficial relationships between organizations and their publics.
They tell the story of your brand/company They shape the debate/manage crisis situations They research how consumers think They write, and write some more They plan events They talk to the media
Could this be you? Do you like: Writing Organizing events Networking Telling Stories Offering advice Learning Public Speaking Building relationships Solving problems Using social media Creating Researching
*Insert images of local/regional brands, companies, politicians, etc.*
Companies/brands Celebrities Sports teams/athletes Politicians Basically everyone PR is in every industry!
What Does it Mean to Study PR in College?
Learn the techniques and skills needed for this career Writing Social media Strategic Thinking Research
Join PRSSA Launch Your Career
About Us The Public Relations Student Society of America (PRSSA) is a pre-professional organization for college students interested in public relations and communications.
Enhance your education Scholarships Leadership opportunities Broaden your network Connect with professionals Mentorship opportunities Launch your career Internships Valuable and practical experience
Top Tips for Success
Time Management Prioritization is key! Eliminate unnecessary distractions Involvement and Connections Networking Be active Experience Open Mindedness Knowledge Growth
Connect with our National Committee Ashleigh Kathryn Immediate Past President immediatepastpresident@prsa.org @Ashleigh_K_W Nick Goebel National President nationalpresident@prsa.org @nick_goebel McQue Wilson Vice President of Member Services vpmemberservices@prsa.org @mcquewilson PRSSA National @PRSSANational @PRSSANational
Questions? Thank you! *Leave contact information, like presenters emails or your Chapter s email, in case students have questions later.*
