Proposal Writing
Discover efficient prospecting techniques for sustainable growth in non-profit organizations. Learn how to engage existing donors, reach out to lapsing donors, utilize social marketing, and implement cold calling effectively to secure new funding opportunities and support for your cause. Enhance your donor outreach with personalized approaches tailored to maximize impact and foster donor relationships.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.
E N D
Presentation Transcript
Proposal Writing Prospecting 101
Contact Details www.safula.co.za / www.hggtraining.co.za Tel: 071 776 4851 Email: npo@hggroep.co.za Tina Thiart / Luvuyo
Our Services NPO Directorate Compliances CIPC and SARS submissions Strategic Planning Evaluations and Impact Measurement Sustainability Plans Skills Development Certificate Management / Marketing/ Admin Marketing and Fundraising Planning Training (IC and Communications / Event Management Project Management Bookkeeping and Investment Services Registration of Companies, Cooperatives and NPO s
Understanding Prospecting All Organisations For-Profit and Not-For Profit must always find new clients / Donors to ensure sustainability / profitability Prospecting is the process inisiating and developing new business by searching for potential customers, clients or buyers for your product, services or buyers. The Goal is to move these prospects through a Flywheel until they convert to revenue-generating customers. Non-Profit (NPO) need to prospect to find new DONORS. Prospecting can be Cold Calling, research and cold emailing, referrals, social selling, Conferences/meetings,
Prospecting for Non-Profit Organisations Existing Donor ask for more money or ask for referrals Laps Donors Events Family & Friends Social Marketing (Social Media and Networking) Cold Calling
Understand Prospecting 1000 Leads ----------------------------- 100 Prospects-------------------------- 10 Donors ------------------------------
Existing Donors and Laps Donors This category of Prospects already KNOW the Organisation and they need little introduction. They just need to learn more of your work or see your IMPACT Regular Newsletters, tagging on social media, invitation to events Regular email with news Always ASK Always take first option of exiting projects to Old Donors or laps Donors Remember Donors may laps because of their grant criteria so always talk to them about your work Follow the people they move to new companies but they KNOW your Organisation
Family & Friends Make a list of all your family and friends and of all the colleagues family and friends and HOW they are connected Use 6 Degree of Separation to find more LEADS ASK, ASK, invite to events, Ask Ask for referrals Ask every month, because we all MEET new people every day Ask the Board Members for leads and introductions to their clients and family Do not forget to ask your suppliers
NETWORKING IS KING! Ensure you have active Social Media Pages and stories Link all the important people to your Social Media Do not forget the community pages Use compelling stories and invite engagement Face-to-face Networking with Peer NPO s and with Donor and Business Networks Join Sales pitches and various industry event NETWORK NETWORK
Cold Calling Find list of names of companies and donors and call for information on the Donations / Grant making Research on the internet for the CSI / CSR or Foundations Sign up for Company Newsletter Work with Investors / Referrals to clients Follow the news!!! Websites with information www.grantsfornpos.org foundationcenter.org Annual Reports of other NPO s
POPI Act and Fundraising Only 1 Opportunity Cold Calling Read Ricardo Wyngaard Newletter https://youtu.be/AvKcHU-9E8Y
What information do you need? Name of the Organisation Contact Details including email address and Telephone Name of person in Grants Department Funding Criteria / Thematic Areas Size of Grants Turn Around Time TAT (Board Meeting / Decision process) Closing Dates Proposal / online form/ email/ letter of intent Website Previous Grants and Grantees
Information on the Funding environment! https://www.nedbankprivatewealth.co.za/content/private-wealth- sa/south-africa/en/products-and-services/philanthropy/the-giving- report0.html https://www.cafonline.org/about-us/publications/2017- publications/south-africa-giving-2017 https://trialogue.co.za/publications/csi-handbook-20th-ed-2017-free- download/ https://www.dailymaverick.co.za/opinionista/2018-03-05-who-gives- in-south-africa-and-to-whom/ http://www.dsd.gov.za/index.php?option=com_content&task=view&i d=103
Research Add 20 names to your list every day!
