Professionalism and Communication in the Digital Age
REM
Email and Social Media Etiquette
Created under NSF Grant: EAGER CBET 1451319
Karen J. L. Burg, Ph.D.
kburg@uga.edu
University of Georgia
Outline of Topics
Professionalism
Communication
Highlights of Email
Notes on social media
Twitter - Who might read this?
Facebook – What should I share?
LinkedIn – You are always interviewing
Professionalism
•
No one told me I was training to be a
professional !
–
I thought if I took the calculus, chemistry,
physics, thermodynamics, …, then I would be
a good chemical engineer.
–
This is only a portion of what I really needed
to know to practice engineering.
Professionalism
•
You are training to be a professional
–
“entering a competitive workforce that demands
strong
communication
, teamwork, and problem-
solving
skills
.”
•
Skills must be learned and practiced
–
“recent surveys and reports describe college
graduates as deficient in these skills.”
need to
practice!
"Do Bosses Give Extra Credit? Using the Classroom to Model Real-World Work
Experiences“, KL Campana, JJ Peterson, College Teaching, 61(2), 2013
Do you expect to be a tennis player
without practice?
Professionalism
http://www.pewresearch.org/science/2017/12/08/mixed-messages-about-
public-trust-in-science/
Perception is Someone’s Reality: You Must Manage
Their Perception of You
Your Electronic Image
Social Networking
•
•
•
Snapchat
•
…
Communication Tools
•
•
•
Texting
•
…
Why Business Email?
–
Convenient
•
Simplifies reviewing and editing of documents
•
Makes some communication more succinct
•
Easy to keep team in the loop
–
Universal
•
Everyone has email
•
Can send an email that anyone can receive
–
Record of communications
Myth - Email is “Casual”
•
Email has a business purpose (if it doesn’t,
don’t send it at work)
Myth - Email is “Casual”
•
Email message analysis is an important tool in
modern litigation practice
–
Emails can be used to fill in details in a case
•
Federal prosecutors brought criminal charges
accusing an engineer of deleting text
messages related to the blown-out oil well in
the Gulf of Mexico
http://news.yahoo.com/ex-bp-engineer-arrested-gulf-oil-spill-case-220848201--finance.html
Email Structure - Front Matter
•
Your Email is judged before it is read
•
“To”: are the right people included?
–
Recipients will assume that someone else will
respond if they see a big list
–
Should be directed to the decision makers and
stake holders
•
“CC” and “BCC”
–
BCC’s can become public
–
CC does not imply action needed, implies fyi
Email Structure - Front Matter
•
Subject should reflect purpose
•
Subject should entice recipient to read. Use
meaningful subject as “hook”
•
Subject should be search friendly
“Our supply chain problem”
or
“Proposal to solve supply chain problem”
Which would you read?
http://pcs.ieee.org/six-tips-for-effective-e-mail/
Email Structure - General Content
Rules
•
What action are you requesting? What do you
want to result from your email?
•
Most people will only read the first paragraph.
–
three paragraphs is maximum recommended
Email Structure - General Content
Rules
•
Define a specific course of action
–
Please respond
–
Please forward to…
–
Please confirm when complete
•
Avoid abbreviations (u, 2), emoticons
•
Reserve “hey” for friends and informal
communication
•
Use appropriate titles
–
Err on side of caution (Dr., not Ms.)
•
Be succinct
Email Structure - General Content
Rules
•
Review and think before you send
•
Spell check
–
the “curtesy” email
•
Humor can offend, avoid forwarding jokes
–
Forwarded mail becomes associated with your name.
•
Ask yourself, “would I mind if this was accessible
to all on yahoo?”
–
Professor offers tobacco company to place pro-
smoking articles in the press (for a fee). Email to
tobacco company leaked. Professor’s morals and
values called into question.
Email Structure - Footer
Contact Information
General credentialing
-
who you are
Timothy Burg, Ph.D.
Professor, Department of Veterinary
Biosciences & Diagnostic Imaging (VBDI)
Director, Office of STEM Education (OSE)
email:
tburg@uga.edu
cell phone: (864) 506-0673
VBDI Office:
501 DW Brooks Drive, H374 Vet Med 1
College of Veterinary Medicine
The University of Georgia
Athens, GA 30602-7382
United States
Office phone: (706) 542-6574
VBDI department office: (706) 542-8310
Email and Your Advisor
•
Define your mode and communication
expectations
–
No 24-7 expectations
•
Be responsive, set 24 to 48 hr turnaround limit
–
Do not substitute email for personal interaction
•
Use to
•
Clarify expectations
•
Provide regular updates
•
Communicate problems
Electronic Data Lives Forever!
•
Once It Has Disappeared into the Ether, It Will
Stay There Forever - Computer Weekly, 2002
•
Assume everyone can see your posts
•
Conner had a job offer from ** on the table.
She tweeted: “** just offered me a job! Now I
have to weigh a fatty paycheck against the
daily commute to ?? and hating the work.”
•
Shortly after a response was sent, “... We here
at ** are versed in the Web.”
http://www.businessinsider.com/twitter-fired-2011-5?op=1#ixzz2bOYybRWF
W
h
a
t
d
o
y
o
u
t
h
i
n
k
h
a
p
p
e
n
e
d
?
•
Do not talk about your work, advisor,
supervisor, employer
•
Posts are stored and controlled by social
server
•
Content is screened by employers
•
Post with care – friends can post and re-post
•
Monitor privacy settings, but ask…”what
would this look like if everyone could read it?”
•
Be wary of providing too much personal
information
–
Company, personal confidentiality
•
Use to your advantage, provide professional
content
•
Be selective in profile photos
•
Be discussion wary
•
“Facebook Engineer Fired For Using Facebook
Way Too Much At Work”
–
“I called in sick so I could go to the bachelor party
and then again the day after, but a groomsman
checked me in on Facebook Places and then
tagged photos of me.”
http://jamietalbot.com/2011/06/15/facebook-engineer-fired-for-using-facebook-way-too-much-at-work/
Y
o
u
d
o
n
’
t
c
o
n
t
r
o
l
y
o
u
r
o
n
l
i
n
e
p
r
o
f
i
l
e
!
•
More than 238 million members
•
“Gone are the days of “post and pray’” when
recruiters hope that good candidates swim up
to the bait; recruiters actively search
•
Keep credentials and profile photo up to date
http://www.washingtonpost.com/business/capitalbusiness/linkedin-has-changed-the-way-businesses-hunt-talent/2013/08/04/3470860e-e269-11e2-aef3-339619eab080_story.html
Y
o
u
m
u
s
t
u
s
e
e
-
t
o
o
l
s
.
Y
o
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m
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s
t
u
s
e
t
h
e
m
e
f
f
e
c
t
i
v
e
l
y
.
General Points
•
Know what’s affiliated with your name (not
necessarily you, but your name)
–
Credit reports, arrest records, etc.
•
Post may be a permanent reflection of your
identity that may never be erased
•
Nothing is really secret
www.pipl.com
Definitely Not!
Old
Old
This presentation delves into the nuances of professionalism and effective communication in today's digital world, emphasizing the importance of email and social media etiquette. It explores topics such as managing perceptions, the myth of casual email, the value of business email, and the essential skills needed to thrive in a competitive workforce. Practical advice is offered on utilizing communication tools like email, Twitter, and LinkedIn to enhance one's electronic image and succeed in the professional realm.
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Presentation Transcript
1 REM Email and Social Media Etiquette Created under NSF Grant: EAGER CBET 1451319 http://eqpoint.info/rem Karen J. L. Burg, Ph.D. kburg@uga.edu University of Georgia
2 Outline of Topics Professionalism Communication Highlights of Email Notes on social media Twitter - Who might read this? Facebook What should I share? LinkedIn You are always interviewing
3 Professionalism No one told me I was training to be a professional ! I thought if I took the calculus, chemistry, physics, thermodynamics, , then I would be a good chemical engineer. This is only a portion of what I really needed to know to practice engineering.
4 Professionalism You are training to be a professional entering a competitive workforce that demands strong communication, teamwork, and problem- solving skills. Skills must be learned and practiced recent surveys and reports describe college graduates as deficient in these skills. need to practice! Do you expect to be a tennis player without practice? "Do Bosses Give Extra Credit? Using the Classroom to Model Real-World Work Experiences , KL Campana, JJ Peterson, College Teaching, 61(2), 2013
5 Professionalism Perception is Someone s Reality: You Must Manage Their Perception of You http://www.pewresearch.org/science/2017/12/08/mixed-messages-about- public-trust-in-science/
6 Your Electronic Image Communication Tools Email Twitter Texting Social Networking Facebook LinkedIn Snapchat
7 Why Business Email? Convenient Simplifies reviewing and editing of documents Makes some communication more succinct Easy to keep team in the loop Universal Everyone has email Can send an email that anyone can receive Record of communications
8 Myth - Email is Casual Email has a business purpose (if it doesn t, don t send it at work)
9 Myth - Email is Casual Email message analysis is an important tool in modern litigation practice Emails can be used to fill in details in a case Federal prosecutors brought criminal charges accusing an engineer of deleting text messages related to the blown-out oil well in the Gulf of Mexico http://news.yahoo.com/ex-bp-engineer-arrested-gulf-oil-spill-case-220848201--finance.html
10 Email Structure - Front Matter Your Email is judged before it is read To : are the right people included? Recipients will assume that someone else will respond if they see a big list Should be directed to the decision makers and stake holders CC and BCC BCC s can become public CC does not imply action needed, implies fyi
11 Email Structure - Front Matter Subject should reflect purpose Subject should entice recipient to read. Use meaningful subject as hook Subject should be search friendly Which would you read? Our supply chain problem or Proposal to solve supply chain problem http://pcs.ieee.org/six-tips-for-effective-e-mail/
12 Email Structure - General Content Rules What action are you requesting? What do you want to result from your email? Most people will only read the first paragraph. three paragraphs is maximum recommended email
13 Email Structure - General Content Rules Define a specific course of action Please respond Please forward to Please confirm when complete Avoid abbreviations (u, 2), emoticons Reserve hey for friends and informal communication Use appropriate titles Err on side of caution (Dr., not Ms.) Be succinct
14 Email Structure - General Content Rules Review and think before you send Spell check the curtesy email Humor can offend, avoid forwarding jokes Forwarded mail becomes associated with your name. Ask yourself, would I mind if this was accessible to all on yahoo? Professor offers tobacco company to place pro- smoking articles in the press (for a fee). Email to tobacco company leaked. Professor s morals and values called into question.
15 Email Structure - Footer Timothy Burg, Ph.D. Professor, Department of Veterinary Biosciences & Diagnostic Imaging (VBDI) Director, Office of STEM Education (OSE) email: tburg@uga.edu cell phone: (864) 506-0673 General credentialing - who you are VBDI Office: 501 DW Brooks Drive, H374 Vet Med 1 College of Veterinary Medicine The University of Georgia Athens, GA 30602-7382 United States Office phone: (706) 542-6574 VBDI department office: (706) 542-8310 Contact Information
16 Email and Your Advisor Define your mode and communication expectations No 24-7 expectations Be responsive, set 24 to 48 hr turnaround limit Do not substitute email for personal interaction Use to Clarify expectations Provide regular updates Communicate problems
17 Electronic Data Lives Forever! Once It Has Disappeared into the Ether, It Will Stay There Forever - Computer Weekly, 2002 Assume everyone can see your posts
18 Twitter Conner had a job offer from ** on the table. She tweeted: ** just offered me a job! Now I have to weigh a fatty paycheck against the daily commute to ?? and hating the work. Shortly after a response was sent, ... We here at ** are versed in the Web. What do you think happened? http://www.businessinsider.com/twitter-fired-2011-5?op=1#ixzz2bOYybRWF
19 Facebook Do not talk about your work, advisor, supervisor, employer Posts are stored and controlled by social server Content is screened by employers Post with care friends can post and re-post Monitor privacy settings, but ask what would this look like if everyone could read it?
20 Facebook Be wary of providing too much personal information Company, personal confidentiality Use to your advantage, provide professional content Be selective in profile photos Be discussion wary
21 Facebook Facebook Engineer Fired For Using Facebook Way Too Much At Work I called in sick so I could go to the bachelor party and then again the day after, but a groomsman checked me in on Facebook Places and then tagged photos of me. You don t control your online profile! http://jamietalbot.com/2011/06/15/facebook-engineer-fired-for-using-facebook-way-too-much-at-work/
22 LinkedIn More than 238 million members Gone are the days of post and pray when recruiters hope that good candidates swim up to the bait; recruiters actively search Keep credentials and profile photo up to date You must use e-tools. You must use them effectively. http://www.washingtonpost.com/business/capitalbusiness/linkedin-has-changed-the-way-businesses-hunt-talent/2013/08/04/3470860e-e269-11e2-aef3-339619eab080_story.html
23 General Points Know what s affiliated with your name (not necessarily you, but your name) Credit reports, arrest records, etc. Post may be a permanent reflection of your identity that may never be erased Nothing is really secret
24 www.pipl.com Old Definitely Not! Old
