Power Mapping: A Visual Tool for Advocates to Influence Change
Power mapping is a visual tool used by advocates to identify key individuals to target in order to effect change. It involves mapping the community around an issue or campaign, identifying decision-makers, adversaries, and influential stakeholders. By following important steps and asking relevant questions, advocates can create a plan of action to apply pressure strategically. In a specific campaign example, the goal is to obtain support from the Ouray Board of County Commissioners for a conservation proposal. Decision-makers and influencers are identified to help achieve this goal. Effective networking, clear communication, timing, and follow-up are highlighted as key factors in the power mapping process.
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Presentation Transcript
POWER MAPPING A Visual Tool to Help Create a Plan of Action
Power mapping ~ A very general definition: A visual tool used by advocates to identify the best individuals to target in order to effect change Map your community around an issue Map your target on a campaign
Power Mapping a Target Important Steps/Questions: 1. What s the problem, campaign, or issue? 2. What is your measurable goal? What is the solution? 3. Is there a particular person/entity/decision-maker who can give this to you? Who? 4. Who are the adversaries and can you influence them or prepare for their opposition? 5. Power Map your target 6. What s next? Determine your plan to apply pressure on your target.
Power Mapping a Target Campaign: Advocate for the inclusion of the Community Conservation Proposal in the draft EIS of the GMUG Forest Plan preferred alternative (and other alternatives) Problem: We have yet to obtain the support of Ouray Board of County Commissioners (BOCC) for the Community Conservation Proposal and the USFS pays a lot of attention to the opinion of the County elected officials during the planning process. Goal: Obtain letter of support from Ouray BOCC
Who are the decision-makers that can help us achieve our goal? Jake Niece Lynn Padgett Ben Tisdel Ouray County Commissioners
What questions do you have before we power map our targets? Move to whiteboard
What Next? Networking with a clear request The messenger matters Who has most influence and possesses the knowledge? Communication skills matter Who can deliver the message and ask respectfully and deliberately? Timing matters When are you most likely to achieve your ask? What factors are at play? Follow up matters Kind reminders with follow up emails and/or phone calls
Who might be our adversaries? Motorized community and businesses who offer them services? Mountain Bikers? Ranchers/water users? Others? Can we influence them? Educate them? Assuage concerns? Just anticipate their opposition?
Questions Discussion
