Perceptual Commerce Analysis in E-commerce Case Study
Conducting a detailed mapping analysis of customer perceptions towards popular online marketplaces in Indonesia like Tokopedia, Shopee, Lazada, Blibli, and JD.ID. The research delves into the factors influencing consumer preferences and behaviors in the digital shopping landscape.
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Presentation Transcript
PERCEPTUAL COMMERCE BASED ON CUSTOMER PERCEPTION (CASE STUDY ON TOKOPEDIA, SHOPEE, LAZADA, BLIBLI, AND JD.ID) MAPPING ANALYSIS OF E- BUKALAPAK, SHELVY TAURUSINA AZIZ S.M
Research Background Internet User in Indonesia E-commerce User in Indonesia
Perceptual Mapping non Attribute Based (Similarities)
Resume of E-commerce Ranking Data on All Attributes
