E-commerce Trends in China: A Comprehensive Overview

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Explore the dynamic landscape of e-commerce in China through this detailed report. Covering a range of topics from market growth trends, revenue breakdown, to consumer demographics, the data presented sheds light on the evolution of online retail in one of the world's largest markets. Discover key insights into B2B and B2C sectors, market shares, current trends, and the impact of mobile commerce on consumer behavior. Gain valuable information to understand the e-commerce ecosystem in China and its implications for businesses and consumers alike.

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  1. E-commerce in China

  2. E-COMMERCE IN CHINA Table of Contents

  3. Table of Contents 01 General overview E-commerce market GMV in China 2011-2020 02 E-commerce revenue in China 2017-2025, by segment 03 E-commerce share of retail sales in goods China 2014-2020 04 Total e-commerce trade volume growth rate in China 2008-2019 05 Breakdown of e-commerce transaction value in China 2019, by type of e-commerce 06 Number of employees in the e-commerce segment China 2012-2018, by type 07 Listed companies in e-commerce in China 2020, by segment 08 Most valuable e-commerce companies in China 2020 09 02 B2B e-commerce Transaction volume of B2B e-commerce in China 2012-2020 11 Annual change of transaction value of B2B e-commerce in China 2011-2020 12 Revenue of China's B2B e-commerce market 2012-2018 13 SME B2B e-commerce platforms revenue in China Q2 2018-Q2 2020 14

  4. Table of Contents B2B online platforms' market share in China 2018 15 03 B2C and C2C e-commerce Distribution of online retail sales China Q1 2018-Q2 2020, by e-commerce type 17 Online shopping market gross merchandise volume in China 2015-2020 18 Online retail sales value in China 2019, by region 19 Online retail sales in goods value in China 2019, by region 20 Online shopping market share in China Q1 2018-Q2 2020, by device 21 B2C online retail market platforms' transaction share in China Q2 2021 22 GMV of China's import e-commerce market 2013-2021 23 04 Current trends in e-commerce Market size of social e-commerce industry in China 2014-2020 25 Transaction value of second-hand e-commerce in China 2015-2020 26 Local life service O2O market GMV e-commerce in China 2015-2019 27

  5. Table of Contents Fresh food e-commerce GMV in China 2013-2019 28 Market value of live commerce in China 2017-2020 29 05 E-commerce consumer demographics Number of online shoppers in China 2009-2020 31 Number of China's mobile e-commerce users 2016-2020 32 Penetration rate of online shopping in China 2010-2020 33 Age group distribution of internet shoppers in China 2019 34

  6. E-COMMERCE IN CHINA General overview

  7. Gross merchandise volume of China's e-commerce market from 2011 to 2020 (in trillion yuan) E-commerce market GMV in China 2011-2020 40 37.21 34.81 35 31.63 Gross merchandise volume in trillion yuan 29.16 30 26.1 25 21.79 20 16.39 15 10.4 10 8.11 6.09 5 0 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Note(s): China; 2011 to 2020 Further information regarding this statistic can be found on page 36. Source(s): MOFCOM China; Sina.com.cn; ID 1129543 General overview 2

  8. E-commerce revenue forecast in China from 2017 to 2025, by segment (in billion U.S. dollars) E-commerce revenue in China 2017-2025, by segment Fashion Toys, Hobby & DIY Electronics & Media Food & Personal Care Furniture & Appliances 1,800 1,600 181.9 1,400 173.5 164.8 Revenue in billion U.S. dollars 155.5 319.3 1,200 304.7 145.3 290.1 270 1,000 133.3 224.6 244.2 221.8 219 215.9 110.8 800 214.1 205.2 147.1 94.1 406.8 193.1 600 385.2 123.9 363.6 75.8 174.3 335.3 296.8 98.8 152.6 400 256.4 212.7 122.5 175.7 420.6 200 394.1 129.6 367.6 339.4 306.1 263.3 217.7 174.3 130.4 0 2017 2018 2019 2020 2021 2022 2023 2024 2025 Note(s): China; 2020 Further information regarding this statistic can be found on page 37. Source(s): Statista; ID 890275 General overview 3

  9. E-commerce share of total retail sales in consumer goods in China from 2014 to 2020 E-commerce share of retail sales in goods China 2014-2020 30% 24.9% 25% 20.7% 20% Share of total retail sales 18.4% 15% 15% 12.6% 10.8% 10.6% 10% 5% 0% 2014 2015 2016 2017 2018 2019 2020 Note(s): China; 2014 to 2020 Further information regarding this statistic can be found on page 38. Source(s): National Bureau of Statistics of China; ID 1129915 General overview 4

  10. Annual change of the total e-commerce trade volume in China from 2008 to 2019 Total e-commerce trade volume growth rate in China 2008-2019 70% 60% 50% Year-on-year growth rate 40% 30% 20% 10% 0% 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Note(s): China; 2008 to 2019 Further information regarding this statistic can be found on page 39. Source(s): MOFCOM China; 199IT; ID 725926 General overview 5

  11. Distribution of e-commerce market transaction value in China in 2019, by type of e-commerce Breakdown of e-commerce transaction value in China 2019, by type of e-commerce O2O life service e-commerce 4.44% C2C e- commerce 12.33% B2C e-commerce 16.48% B2B e-commerce 66.75% Note(s): China; 2019 Further information regarding this statistic can be found on page 40. Source(s): Forward Intelligence (Qianzhan); ID 1153869 General overview 6

  12. Number of employees in the e-commerce segment in China from 2012 to 2018, by type (in 1,000s) Number of employees in the e-commerce segment China 2012-2018, by type Direct employees Indirect employees 35,000 30,000 30,000 Number of employees in thousands 25,000 25,000 21,000 20,000 18,350 17,200 16,000 14,000 15,000 10,000 5,000 3,500 3,300 2,850 2,550 2,500 2,200 1,900 0 2012 2013 2014 2015 2016 2017 2018 Note(s): China; 2012 to 2018 Further information regarding this statistic can be found on page 41. Source(s): 100ec.cn; ID 243872 General overview 7

  13. Number of listed companies in e-commerce in China in 2020, by segment Listed companies in e-commerce in China 2020, by segment 40 34 35 30 Number of listed companies 25 22 20 15 10 10 8 5 0 Retail Online to offline (O2O) Cross-border B2B Note(s): China; 2020 Further information regarding this statistic can be found on page 42. Source(s): 100ec.cn; ID 912252 General overview 8

  14. Company value of leading e-commerce platforms in China in 2020 (in billion yuan) Most valuable e-commerce companies in China 2020 Company value in billion yuan 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 Alibaba 4,109 Meituan 919 JD.com 749 Pinduoduo 728 Didi 360 Ctrip 109 Vipshop 95 Suning.com 82 CARS 60 Missfresh 21 Note(s): China; 2020 Further information regarding this statistic can be found on page 43. Source(s): Hurun Research Institute; ID 1134335 General overview 9

  15. E-COMMERCE IN CHINA B2B e-commerce

  16. Transaction volume of B2B e-commerce in China from 2012 to 2020 (in trillion yuan) Transaction volume of B2B e-commerce in China 2012-2020 30 27.5 25 25 22.5 Transaction volume in trillion yuan 20.5 20 16.7 15 13.9 10 10 8.2 6.25 5 0 2012 2013 2014 2015 2016 2017 2018 2019 2020 Note(s): China; 2012 to 2020 Further information regarding this statistic can be found on page 44. Source(s): 100ec.cn; ID 302040 B2B e-commerce 11

  17. Annual growth in gross merchandise value of B2B e-commerce in China from 2011 to 2020 Annual change of transaction value of B2B e-commerce in China 2011-2020 45% 39% 40% 35% 31.2% 28.94% 30% 27.55% Year-on-year growth 25% 22.75% 21.95% 20.14% 20% 15% 11.11% 10% 9.75% 10% 5% 0% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Note(s): China; 2011 to 2020 Further information regarding this statistic can be found on page 45. Source(s): 100ec.cn; ID 1153889 B2B e-commerce 12

  18. Revenue of China's B2B e-commerce market from 2012 to 2018 (in billion yuan) Revenue of China's B2B e-commerce market 2012-2018 70 60 60 50 Revenue in billion yuan 40 35 30 26 25.5 22 20.5 20 16 10 0 2012 2013 2014 2015 2016 2017 2018 Note(s): China; 2012 to 2018 Further information regarding this statistic can be found on page 46. Source(s): 100ec.cn; ID 723061 B2B e-commerce 13

  19. Quarterly revenue of small to medium size enterprises' B2B e-commerce platforms in China from 2nd quarter 2018 to 1st quarter 2020 with a forecast for 2nd quarter 2020 (in billion yuan) SME B2B e-commerce platforms revenue in China Q2 2018-Q2 2020 16 13.75 14 13.15 12.97 12.33 12.28 12 11.12 10.71 9.99 Revenue in billion yuan 10 9.22 8 6 4 2 0 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020* Note(s): China; Q2 2018 to Q1 2020 Further information regarding this statistic can be found on page 47. Source(s): iResearch; ID 1171392 B2B e-commerce 14

  20. Market share of B2B e-commerce platforms in China in 2018 B2B online platforms' market share in China 2018 Focuschina.com 1.4% Cn.toocle.com 0.7% Ibicn.com 6.1% Mysteel.cn 6.5% Others 30.1% Cogobuy 9.2% HC360 17.6% Alibaba 28.4% Note(s): China; 2018 Further information regarding this statistic can be found on page 48. Source(s): Analysys; China Internet Watch; China e-Business Research Center; ID 243845 B2B e-commerce 15

  21. E-COMMERCE IN CHINA B2C and C2C e-commerce

  22. Breakdown of online retail sales in China from 1st quarter 2018 to 1st quarter 2020 with an estimate for 2nd quarter 2020, by type of e-commerce Distribution of online retail sales China Q1 2018-Q2 2020, by e-commerce type B2C C2C 120% 100% Share of total transaction value 80% 39.9% 41.1% 42.9% 43.8% 44.2% 44.8% 45.7% 46.1% 46.7% 46.8% 60% 40% 60.1% 58.6% 57.1% 56.2% 55.8% 55.2% 54.3% 53.9% 53.3% 53.2% 20% 0% Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Note(s): China; Q1 2018 to Q1 2020 Further information regarding this statistic can be found on page 49. Source(s): iResearch; ID 374025 B2C and C2C e-commerce 17

  23. Gross merchandise volume (GMV) of China's online shopping market from 2015 to 2020 (in trillion yuan) Online shopping market gross merchandise volume in China 2015-2020 14 11.76 12 10.63 10 9.07 Revenue in trillion yuan 8 7.18 6 5.16 3.88 4 2 0 2015 2016 2017 2018 2019 2020 Note(s): China; 2015 to 2020 Further information regarding this statistic can be found on page 50. Source(s): Forward Intelligence (Qianzhan); National Bureau of Statistics of China; ID 278555 B2C and C2C e-commerce 18

  24. Total online retail sales value in China in 2019, by region (in billion yuan) Online retail sales value in China 2019, by region Sales value in billion yuan 0 500 1,000 1,500 2,000 2,500 Guangdong Zhejiang Shanghai Jiangsu Beijing Fujian Shandong Sichuan Hubei Hebei 2,282.82 1,631.57 1,041.85 989.61 867.57 489.45 410.9 331.81 286 240.35 Anhui Henan Tianjin Hunan Jiangxi 240.07 225.58 223.94 184.05 158.82 Note(s): China; 2019 Further information regarding this statistic can be found on page 51. Source(s): National Bureau of Statistics of China; ID 975427 B2C and C2C e-commerce 19

  25. Value of the online retail sales in physical goods in China in 2019, by region (in billion yuan) Online retail sales in goods value in China 2019, by region Sales value in billion yuan 0 500 1,000 1,500 2,000 2,500 Guangdong Zhejiang Shanghai Jiangsu Beijing Fujian Shandong Sichuan Hubei Hebei 1,981.91 1,281.55 842.45 836.14 650.38 429.84 344.5 255.75 238.44 210.84 Anhui Tianjin Henan Jiangxi Hunan 197.31 193.15 175 137.41 135.18 Note(s): China; 2019 Further information regarding this statistic can be found on page 52. Source(s): National Bureau of Statistics of China; ID 975459 B2C and C2C e-commerce 20

  26. Share of B2C and C2C e-commerce transaction value in China from 1st quarter 2018 to 1st quarter 2020 with an estimate for 2nd quarter 2020, by device Online shopping market share in China Q1 2018-Q2 2020, by device Mobile PC 120% 100% 13.7% 13.9% 14.1% 14.3% 14.7% 15.2% 15.3% 15.6% 16.2% 16.4% Share of transaction value 80% 60% 86.3% 86.1% 85.9% 85.7% 85.3% 84.8% 84.7% 84.4% 83.8% 83.6% 40% 20% 0% Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020* Note(s): China; Q1 2018 to Q1 2020 Further information regarding this statistic can be found on page 53. Source(s): iResearch; ID 1087441 B2C and C2C e-commerce 21

  27. B2C online retail market platforms' transaction share in China in second quarter 2021 B2C online retail market platforms' transaction share in China Q2 2021 Transaction share 0% 10% 20% 30% 40% 50% 60% 70% Tmall 63.6% JD.com 27.9% Vipshop 3.3% Suning 2.9% Other 1% Xiaomi Youpin 0.5% Dangdang 0.4% Gome 0.3% Amazon 0.1% Note(s): China; Q2 2021 Further information regarding this statistic can be found on page 54. Source(s): Analysys; Various sources (financial reports of related companies); ID 866847 B2C and C2C e-commerce 22

  28. Gross merchandise volume of China's cross-border import retail e-commerce from 2013 to 2021 (in billion yuan) GMV of China's import e-commerce market 2013-2021 400 355.6 350 300 282.4 250 GMV in billion yuan 218.3 200 161.3 150 111.3 100 74.4 41.2 50 14.7 6 0 2013 2014 2015 2016 2017 2018* 2019* 2020* 2021* Note(s): China; 2013 to 2017; calculation was based on financial reports of enterprises and interviews with experts in iResearch statistical model Further information regarding this statistic can be found on page 55. Source(s): iResearch; ID 872550 B2C and C2C e-commerce 23

  29. E-COMMERCE IN CHINA Current trends in e-commerce

  30. Gross merchandise value of social commerce market in China from 2014 to 2019 with an estimate for 2020 (in billion yuan) Market size of social e-commerce industry in China 2014-2020 4,000 3,703.1 3,500 Gross merchandise value in billion yuan 3,000 2,500 2,224.7 2,000 1,500 1,264.27 1,000 683.58 360.73 500 181.95 95.01 0 2014 2015 2016 2017 2018 2019 2020* Note(s): China; 2014 to 2019 Further information regarding this statistic can be found on page 56. Source(s): DATA100 Insight; Internet Society of China; Various sources (chuangqi); ID 1129864 Current trends in e-commerce 25

  31. Gross merchandise value of online second hand retail in China from 2015 to 2019 with an estimate for 2020 (in billion yuan) Transaction value of second-hand e-commerce in China 2015-2020 400 374.55 350 300 259.69 250 GMV in billion yuan 200 169.5 150 94.74 100 50 35.32 4.59 0 2015 2016 2017 2018 2019 2020* Note(s): China; 2015 to 2019 Further information regarding this statistic can be found on page 57. Source(s): 100ec.cn; ID 1139070 Current trends in e-commerce 26

  32. Online-to-offline local lifestyle service e-commerce market GMV in China from 2015 to 2019 (in billion yuan) Local life service O2O market GMV e-commerce in China 2015-2019 2,500 2,176 2,000 Gross merchandise value in billion yuan 1,497.9 1,500 998.6 1,000 597.9 500 341 0 2015 2016 2017 2018 2019 Note(s): China; 2015 to 2019 Further information regarding this statistic can be found on page 58. Source(s): 100ec.cn; ID 1171974 Current trends in e-commerce 27

  33. Gross merchandise volume of fresh food e-commerce in China from 2013 to 2019 (in billion yuan) Fresh food e-commerce GMV in China 2013-2019 350 288.8 300 250 GMV in billion yuan 204.5 200 150 130.8 88.9 100 49.7 50 27.5 12.7 0 2013 2014 2015 2016 2017 2018 2019 Note(s): China; 2013 to 2019 Further information regarding this statistic can be found on page 59. Source(s): Website (kuaibao.qq.com); Forward Intelligence (Qianzhan); ID 1026889 Current trends in e-commerce 28

  34. Market size of live streaming e-commerce in China from 2017 to 2019 with an estimate for 2020 (in billion yuan) Market value of live commerce in China 2017-2020 1,200 961 1,000 Market size in billion yuan 800 600 433.8 400 200 133 19 0 2017 2018 2019 2020* Note(s): China; 2017 to 2019 Further information regarding this statistic can be found on page 60. Source(s): DATA100 Insight; ID 1127635 Current trends in e-commerce 29

  35. E-COMMERCE IN CHINA E-commerce consumer demographics

  36. Number of online shoppers in China from 2009 to 2020 (in millions) Number of online shoppers in China 2009-2020 900 782.41 800 700 Number of online shoppers in millions 638.82 610.11 600 533.32 500 466.7 413.25 400 361.42 301.89 300 242.02 193.95 200 160.51 108 74 100 46.41 33.57 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 H1 2019 2020 Note(s): China; 2009 to 2020 Further information regarding this statistic can be found on page 61. Source(s): CNNIC; ID 277391 E-commerce consumer demographics 31

  37. Number of mobile e-commerce users in China from 2016 to 2019 with an estimate for 2020 (in millions) Number of China's mobile e-commerce users 2016-2020 900 788 800 713 700 608 Number of users in millions 600 473 500 418 400 300 200 100 0 2016 2017 2018 2019 2020* Note(s): China; 2016 to 2019 Further information regarding this statistic can be found on page 62. Source(s): iiMedia Research; ID 1131340 E-commerce consumer demographics 32

  38. Penetration rate of online shopping in China from 2010 to December 2020 Penetration rate of online shopping in China 2010-2020 90% 79.7% 79.1% 78.6% 80% 74.8% 73.6% 69.1% Share of internet users who shop online 70% 63.8% 60% 60% 55.7% 48.9% 50% 42.9% 37.8% 40% 35.1% 30% 20% 10% 0% 2010 2011 2012 2013 2014 2015 2016 2017 2018 H1 2019 March 2020 H1 2020 December 2020 Note(s): China; 2010 to December 2020 Further information regarding this statistic can be found on page 63. Source(s): CNNIC; ID 302071 E-commerce consumer demographics 33

  39. Distribution of online buyers in China in 2019, by age group Age group distribution of internet shoppers in China 2019 Under 18 years 1.7% 51 years or above 10.7% 19 to 25 years 11.9% 41 to 50 years 17.1% 26 to 30 years 25.3% 31 to 40 years 33.3% Note(s):2019 Further information regarding this statistic can be found on page 64. Source(s): iiMedia Research; ID 1172011 E-commerce consumer demographics 34

  40. E-COMMERCE IN CHINA References

  41. Gross merchandise volume of China's e-commerce market from 2011 to 2020 (in trillion yuan) E-commerce market GMV in China 2011-2020 Description Description Source and methodology information Source and methodology information In 2020, overall e-commerce transactions exceeded 37.2 trillion yuan, increasing from around 34.8 trillion yuan the year before. E-commerce development in China China's e-commerce industry has enjoyed above-average growth in the last few years. In 2019, gross merchandise volume on online shopping amounted to about 9.9 trillion yuan. Chinese online shoppers are expected to spend about 11.3 trillion yuan on internet markets by 2020. According to the CNNIC, the number of online shoppers in China have surpassed the 700-million-mark in 2020, representing more than half of its population. Source(s) MOFCOM China; Sina.com.cn Conducted by MOFCOM China Survey period 2011 to 2020 Region(s) China Number of respondents n.a. An important target group of China's booming e-commerce sector is the mobile user segment. As of March 2016, China ranked first in mobile commerce penetration . For many Chinese consumers, smartphones have begun to replace computers. In order to keep up with consumer demands, many of the major Chinese online shopping stores have developed their own mobile apps. The market volume of mobile e-commerce in China had reached around 5.1 trillion yuan in 2017, a percent surge from the previous year. Age group n.a. Special characteristics n.a. Published by Sina.com.cn Publication date June 2021 Another factor rapidly utilized by the Chinese e-commerce industry is social media presence. Chinese consumers rely heavily on friends and peer groups for shopping information. Therefore social media has gained a lot of relevance for e-commerce endeavors. As of the first quarter of 2020, the social commerce website Pinduoduo had more than 487 million monthly active users . Original source E-commerce in China 2020 Website URL visit the website Notes: One yuan equals about 0.15 U.S. dollars and 0.13 euros (as of July 2021). Back to statistic References 36

  42. E-commerce revenue forecast in China from 2017 to 2025, by segment (in billion U.S. dollars) E-commerce revenue in China 2017-2025, by segment Description Description Source and methodology information Source and methodology information The graph presents the retail e-commerce revenue by segment in China in 2017, and provides a forecast until 2025. E-commerce revenue in China is expected to grow to 420,6 billion U.S. dollars in 2025. Statista s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services for 150 countries worldwide. The forecast is adjusted for the expected impact of COVID-19. Source(s) Statista Conducted by Statista Survey period 2020 Region(s) China Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Statista Publication date November 2020 Original source Digital Market Outlook Website URL visit the website Notes: The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The main sales channels are cross- bran [...] For more information visit our Website Back to statistic References 37

  43. E-commerce share of total retail sales in consumer goods in China from 2014 to 2020 E-commerce share of retail sales in goods China 2014-2020 Description Description Source and methodology information Source and methodology information In 2020, about 24.9 percent of the total retail sales in China were made online, up from 20.7 percent in 2019. The share of e-commerce retail steadily grew over the past seven years. Meanwhile, China remained to be the largest online retail market. Source(s) National Bureau of Statistics of China Conducted by National Bureau of Statistics of China Survey period 2014 to 2020 Region(s) China Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by National Bureau of Statistics of China Publication date January 2021 Original source stats.gov.cn Website URL visit the website Notes: Figures for earlier years have been taken from previous publications. Back to statistic References 38

  44. Annual change of the total e-commerce trade volume in China from 2008 to 2019 Total e-commerce trade volume growth rate in China 2008-2019 Description Description Source and methodology information Source and methodology information The statistic shows the year-on-year change of the total e-commerce trade volume in China from 2008 to 2019. In 2019, the online trading volume in China increased by around 6.7 percent compared to the previous year. Source(s) MOFCOM China; 199IT Conducted by MOFCOM China Survey period 2008 to 2019 Region(s) China Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by 199IT Publication date July 2020 Original source E-commerce in China 2019, page 2 Website URL visit the website Notes: n.a. Back to statistic References 39

  45. Distribution of e-commerce market transaction value in China in 2019, by type of e-commerce Breakdown of e-commerce transaction value in China 2019, by type of e-commerce Description Description Source and methodology information Source and methodology information In 2019, B2B e-commerce accounted for 66.74 percent of the total e-commerce transaction value in China. The gross merchandise value generated by e-commerce in China amounted to approximately 34.8 trillion yuan in 2019. Source(s) Forward Intelligence (Qianzhan) Conducted by Forward Intelligence (Qianzhan) Survey period 2019 Region(s) China Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Forward Intelligence (Qianzhan) Publication date March 2020 Original source qianzhan.com Website URL visit the website Notes: n.a. Back to statistic References 40

  46. Number of employees in the e-commerce segment in China from 2012 to 2018, by type (in 1,000s) Number of employees in the e-commerce segment China 2012-2018, by type Description Description Source and methodology information Source and methodology information This statistic shows the number of employees in the e-commerce sector in China from 2012 to 2018, by type. As of 2018, approximately 3.5 million people were directly employed in the e-commerce segment in China. Source(s) 100ec.cn Conducted by 100ec.cn Survey period 2012 to 2018 Region(s) China Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by 100ec.cn Publication date June 2019 Original source China's e-commerce market data monitoring report 2018 Website URL visit the website Notes: n.a. Back to statistic References 41

  47. Number of listed companies in e-commerce in China in 2020, by segment Listed companies in e-commerce in China 2020, by segment Description Description Source and methodology information Source and methodology information In 2020, there were 74 listed e-commerce companies in total in China. About 34 of them were retail e- commerce companies. In that year, China had eight cross-border e-commerce companies, increasing from seven in the previous year. Source(s) 100ec.cn Conducted by 100ec.cn Survey period 2020 Region(s) China Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by 100ec.cn Publication date May 2021 Original source 100ec.cn Website URL visit the website Notes: n.a. Back to statistic References 42

  48. Company value of leading e-commerce platforms in China in 2020 (in billion yuan) Most valuable e-commerce companies in China 2020 Description Description Source and methodology information Source and methodology information In 2020, Alibaba remained the most valuable e-commerce company in China, with an estimated company value of about 4.1 trillion yuan. The O2O(online-to-offline) service leader Meituan beat JD.com to become the second most valuable e-commerce company in China. Valued at about 21 billion yuan, the online-to-offline fresh products delivery platform Missfresh was also listed on the most valuable e-commerce companies that year. Source(s) Hurun Research Institute Conducted by Hurun Research Institute Survey period 2020 Region(s) China Time is money Number of respondents n.a. The food delivery service giant Meituan surely understands what the famous Chinese saying time is money means. Targeted at the busy urban population, in 2017, Meituan launched its errand running service. From delivering a document to getting a pack of cigarettes, the errand runner will do a wide range of things for the clients for a small amount of commission. In 2019, Meituan generated more than 20 billion yuan from its new initiatives segment . Age group n.a. Special characteristics n.a. Published by Hurun Research Institute Publication date July 2020 Original source Hurun China most valuable e-commerce companies 2020 Fresh food on demand Website URL visit the website The global COVID-19 pandemic boosted the development of fresh food e-commerce. Instead of queuing in supermarkets or grocery stores, consumers could simply place their orders online. The fresh fruits and vegetables they ordered are then delivered within one hour. The size of the fresh e-commerce market in China was estimated to be nearly 400 billion yuan by the end of 2020 and double in the next three years. Notes: One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of July 2020). Listed companies` value was calculated from the closing price on June 30, 2020, non-listed companies` value was taken from the most recent valuation. Meituan, formerly known as Meituan Dianping, announced the company's [...] For more information visit our Website Back to statistic References 43

  49. Transaction volume of B2B e-commerce in China from 2012 to 2020 (in trillion yuan) Transaction volume of B2B e-commerce in China 2012-2020 Description Description Source and methodology information Source and methodology information This statistic shows the total transaction volume of B2B e-commerce in China from 2012 to 2020. In 2020, the B2B e-commerce transaction volume in China had amounted to around 27.5 trillion yuan. Source(s) 100ec.cn Conducted by 100ec.cn Survey period 2012 to 2020 Region(s) China Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by 100ec.cn Publication date May 2021 Original source China's B2B e-commerce market monitoring report 2020 Website URL visit the website Notes: One yuan equals approximately 0.16 U.S. dollars and 0.16 euros (as of June 2021). Back to statistic References 44

  50. Annual growth in gross merchandise value of B2B e-commerce in China from 2011 to 2020 Annual change of transaction value of B2B e-commerce in China 2011-2020 Description Description Source and methodology information Source and methodology information China's B2B e-commerce grew by 10 percent in 2020, compared to the year before. The annual growth rate decreased from 11.11percent in 2018. The gross merchandise volume generated by the B2B e-commerce reached 27.5 trillion yuan in 2020. Source(s) 100ec.cn Conducted by 100ec.cn Survey period 2011 to 2020 Region(s) China Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by 100ec.cn Publication date May 2021 Original source China's B2B e-commerce market monitoring report 2020 Website URL visit the website Notes: n.a. Back to statistic References 45

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