E-commerce Strategy and Trends in 2023
Develop a clear e-commerce strategy by defining goals, target audience, and optimization for conversions. Explore opportunities like personalization, abandoned cart emails, and influencer marketing. Embrace trends such as mobile commerce, social commerce, and logistics improvements. Be aware of risks like security, fraud, and competition from big players like Amazon. Enhance customer engagement through loyalty programs, limited-time offers, and chatbots. Stay informed about the evolving landscape of e-commerce to stay competitive in the digital market.
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Presentation Transcript
Discussion Points Develop a clear e-commerce strategy: Define your goals, target audience, and how you plan to reach them. This will guide all your e-commerce activities, from product development to marketing. Optimize your website for conversions: Make sure your website is user-friendly, easy to navigate, and optimized for conversions. Use high-quality product images and videos: High-quality product images and videos will help customers better understand your products and increase their likelihood of making a purchase. Use SEO, Social Media & Newsletter Marketing: To be found, discovered and remain connected to
MainOpportunities Personalisation: Use data and analytics to personalize the customer experience, such as recommending products based on their browsing and purchase history. Abandoned cart emails: Use abandoned cart emails to remind customers of items left in their shopping cart and encourage them to complete their purchase. Upselling and cross-selling: Use upselling and cross-selling techniques to recommend related or complementary products to customers. Retargeting: Use retargeting ads to show ads to visitors who have previously interacted with your website. Influencer marketing: Use influencers to promote your products and reach new audiences. Subscription model: Use a subscription model to offer recurring deliveries of products or services.
Opportunities for Improvement Loyalty program: Use a loyalty program to reward repeat customers and encourage repeat purchases. Limited-time offers: Use limited-time offers to create a sense of urgency and drive sales. Chatbots and AI: Use chatbots and AI to provide 24/7 customer support and assist with purchases. Facebook Messenger and WhatsApp Business: Use Facebook Messenger and WhatsApp Business to chat with customers and provide customer support.
Biggest Trends We See Mobile commerce: More and more customers are using their mobile devices to make purchases, so it's important for e-commerce businesses to optimize their websites and apps for mobile. Social commerce: Social media platforms are becoming increasingly important for e- commerce, as they allow businesses to connect with customers, showcase products, and facilitate purchases. Logistics and delivery: The e-commerce delivery and logistics are becoming more complex and demanding, companies are investing more in this area to meet the needs of the customers and ensuring prompt delivery. Personalisation, Influencer Marketing, Security, Video Marketing https://uk.burberry.com/mens-knitwear/ and Amazon
Biggest Risks Security & Fraud Trust Lack of Brand Awareness Big Competitors - Amazon Shipping Returns Policy No Strategy Waiting for Customers To Find You
