Motivations for Development and Consumer Engagement

Motivations for Development and Consumer Engagement
Slide Note
Embed
Share

This content explores motivations for development, consumer experiences, individual consumer behaviors, and ethical marketing practices. It covers subjects like understanding consumer habits, cultural capital, and sustainability in marketing.

  • Development
  • Consumer Engagement
  • Marketing
  • Consumer Habits
  • Sustainability

Uploaded on Mar 05, 2025 | 0 Views


Download Presentation

Please find below an Image/Link to download the presentation.

The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.

You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.

The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.

E N D

Presentation Transcript


  1. Motivations for Development Lack of Relevant Materials Desire to Forward Subject Materials Passion for the Subject

  2. The Book Three Themes Theme 1:Understanding Experience & The Consumer (Chapters 2-4) Defining the Experience http://youtu.be/O8B1ZNv9m4s (Thompson) http://youtu.be/ekpBrywvRpo (M&S) However http://youtu.be/-F4t8zL6F0c (Social Marketing) Perspectives of Marketing Consumer Resources & THEF Experiences

  3. Theme 2:The Consumer as Individual (Chapters 5-8) Consumption & The Consumer Habitus, Distinction & Cultural Capital http://youtu.be/-o7X1hJwBJA (Saga) Interpreting Marketing The Semiotics of Experience http://youtu.be/gQGMuxJ0vCc http://youtu.be/dxQgcTNiq-g

  4. Theme 3: The Marketer as Moral Guardian (Chapters 9-10) Ethics, Sustainability & The Green Consumer http://youtu.be/aMfSGt6rHos Greenwashing http://youtu.be/Ei6JvK0W60I http://youtu.be/odI7pQFyjso A Manifesto for THEF Marketing Marketing is a social and cultural activity Critical to understand the relationship between product & consumer Marketing is a multi-disciplinary subject Consumer is an individual & will interpret the world as an individual The concept of the 'Sovereign Consumer' should no longer be used to mitigate the excess of marketing & the Market

Related


More Related Content