Motivations for Development and Consumer Engagement
This content explores motivations for development, consumer experiences, individual consumer behaviors, and ethical marketing practices. It covers subjects like understanding consumer habits, cultural capital, and sustainability in marketing.
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Presentation Transcript
Motivations for Development Lack of Relevant Materials Desire to Forward Subject Materials Passion for the Subject
The Book Three Themes Theme 1:Understanding Experience & The Consumer (Chapters 2-4) Defining the Experience http://youtu.be/O8B1ZNv9m4s (Thompson) http://youtu.be/ekpBrywvRpo (M&S) However http://youtu.be/-F4t8zL6F0c (Social Marketing) Perspectives of Marketing Consumer Resources & THEF Experiences
Theme 2:The Consumer as Individual (Chapters 5-8) Consumption & The Consumer Habitus, Distinction & Cultural Capital http://youtu.be/-o7X1hJwBJA (Saga) Interpreting Marketing The Semiotics of Experience http://youtu.be/gQGMuxJ0vCc http://youtu.be/dxQgcTNiq-g
Theme 3: The Marketer as Moral Guardian (Chapters 9-10) Ethics, Sustainability & The Green Consumer http://youtu.be/aMfSGt6rHos Greenwashing http://youtu.be/Ei6JvK0W60I http://youtu.be/odI7pQFyjso A Manifesto for THEF Marketing Marketing is a social and cultural activity Critical to understand the relationship between product & consumer Marketing is a multi-disciplinary subject Consumer is an individual & will interpret the world as an individual The concept of the 'Sovereign Consumer' should no longer be used to mitigate the excess of marketing & the Market
