Maximizing Revenues in F&B Outlets through Wine Sales
Wines:
how can they contribute to
the revenues of F&B outlets
Agenda
•
Wines & how they can contribute to the
F&B revenues
•
Wine appreciation along with food pairing
•
Q & A
•
Interaction with wine companies
Points to think about
•
Why sell wines ?
•
What creates a successful wine selling
environment ?
•
Revenues – what needs to be considered
while selling wines
•
What can you do to create a success story
with wines?
What is wine?
•
A beverage made of the fermented juice of
any of various kinds of grapes, usually
containing from 10 to 15 percent alcohol
by volume.
•
Fortified wines contain higher levels of
alcohol.
How is wine made?
Crushing
Types of wines
•
Still wines
o
Red
o
White
o
Rose
•
Sparkling wines
o
White
o
Rose
•
Dessert wines
•
Fortified wines
o
Sherry
o
Port
Why sell wines?
•
A sign of sophistication
•
Increases food sales
A wine success story depends
on…
•
Suitable products
•
Attractive price points
•
Attention to service
•
Promotions
•
Regular Training sessions
Product selection
•
First and foremost – quality
•
Introduce new products regularly
•
Include in combos
•
Select wines in smaller packaging or by
the glass
•
Specialise in certain kinds of wines (origin,
grape varieties, etc.)
Pricing matters a lot
•
Coefficient or fixed margins?
•
The right hand column matters to the
customer – especially in Pune!
Service matters too!
•
The right glassware
•
The right temperatures
•
Storage of the bottles served by the glass
•
How about a doggy bag for wines ?
•
What do you suggest to your customer ?
Promotions
•
A well designed wine list
•
Creating the suitable ambiance for special
promotions
•
Promotion campaigns by producers
Trainings
•
Owners and managers of the
establishment
•
Wait staff
•
Hotel Management schools
•
Distributors
Our Services
•
Wine Menu Consulting & Planning
–
Food & Wine Pairing: Looking for a perfect match for your
restaurant’s menu? Trust us with the match making.
–
Prepare a unique wine list which works with your restaurant’s
food menu.
•
Customized Wine Trainings
–
Comprehensive trainings with modules on Wine Service, Types,
Origins, Labels and much more.
–
Focused training to arm food & beverage professionals with
accurate and up-to-date, theoretical and practical knowledge of
wines, service and wines as a mode of revenue generation.
Training Modules
•
Introduction to the various grape varietals
•
Focused Training around Wine Regions
•
Wine Service & points to remember during
wine service.
•
Wine & Food Pairing
•
How to sell & upsell wines
We also customize modules based on the
needs of your organization.
Get in touch for more details.
Wine 101
•
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P
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5
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How to read a wine label
European (Old World)
•
French
•
Italian
•
Spanish
•
German
•
Portuguese
•
Austrian
•
Hungarian
How to read wine labels
New World wines
•
Californian
•
Australian
•
New Zealand
•
Chile
•
Argentina
•
South Africa
•
India
How to taste a wine
•
Visual Examination
•
Colour, clarity, brilliance, age
•
Olfactory examination
•
Aromas, defects
•
Gustatory examination
•
Flavours, defects, age,
tannins, balance, length, finish
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Reds
°
Cabernet Sauvignon
°
Cabernet Franc
°
Grenache
°
Malbec
°
Merlot
°
Pinot Noir
°
Sangiovese
°
Syrah / Shiraz
°
Tempranillo
°
Zinfandel
Whites
°
Chardonnay
°
Chenin Blanc
°
Gewurztraminer
°
Muscat
°
Pinot Blanc
°
Pinot Gris
°
Riesling
°
Sauvignon Blanc
°
Semillon
°
Verdelho
°
Viognier
Things to remember
•
Temperature of service
•
How to open a bottle?
–
Still wine
–
Sparkling wine
•
How and why to decant a wine?
Thank you for joining us!
Explore how wine sales can significantly boost revenues in food and beverage establishments. Learn about wine appreciation, successful selling environments, product selection, pricing strategies, and the importance of service to create a successful wine program. Discover the process of making wine, types of wines available, reasons to sell wines, and key factors for a wine success story.
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Presentation Transcript
Wines: how can they contribute to the revenues of F&B outlets
Agenda Wines & how they can contribute to the F&B revenues Wine appreciation along with food pairing Q & A Interaction with wine companies
Points to think about Why sell wines ? What creates a successful wine selling environment ? Revenues what needs to be considered while selling wines What can you do to create a success story with wines?
What is wine? A beverage made of the fermented juice of any of various kinds of grapes, usually containing from 10 to 15 percent alcohol by volume. Fortified wines contain higher levels of alcohol.
How is wine made? Sorting Grape picking Crushing Fermentation Ageing Bottling
Types of wines Still wines o Red o White o Rose Sparkling wines o White o Rose Dessert wines Fortified wines o Sherry o Port
Why sell wines? A sign of sophistication Increases food sales
A wine success story depends on Suitable products Attractive price points Attention to service Promotions Regular Training sessions
Product selection First and foremost quality Introduce new products regularly Include in combos Select wines in smaller packaging or by the glass Specialise in certain kinds of wines (origin, grape varieties, etc.)
Pricing matters a lot Coefficient or fixed margins? The right hand column matters to the customer especially in Pune!
Service matters too! The right glassware The right temperatures Storage of the bottles served by the glass How about a doggy bag for wines ? What do you suggest to your customer ?
Promotions A well designed wine list Creating the suitable ambiance for special promotions Promotion campaigns by producers
Trainings Owners and managers of the establishment Wait staff Hotel Management schools Distributors
Our Services Wine Menu Consulting & Planning Food & Wine Pairing: Looking for a perfect match for your restaurant s menu? Trust us with the match making. Prepare a unique wine list which works with your restaurant s food menu. Customized Wine Trainings Comprehensive trainings with modules on Wine Service, Types, Origins, Labels and much more. Focused training to arm food & beverage professionals with accurate and up-to-date, theoretical and practical knowledge of wines, service and wines as a mode of revenue generation.
Training Modules Introduction to the various grape varietals Focused Training around Wine Regions Wine Service & points to remember during wine service. Wine & Food Pairing How to sell & upsell wines We also customize modules based on the needs of your organization. Get in touch for more details.
Wine 101 Part 1: What is wine? How wine is made, how to read a wine label, and characteristics of wine such as color and appearance, nose, fruit, taste, tannin, balance, length and finish. Part 2: Grape Varieties General information about each of the major grape varietals of retail and commercial wine sales. This module also covers the specifics of predominant flavors, aromas and styles. Sparkling and dessert wines are also explored. Part 3: Wine-Producing Regions The major wine-producing areas using maps and colorful illustrations. Geographic characteristics and styles are also noted here. Part 4: Serving Wine Demonstration of the correct way to open a bottle of wine and/or Champagne. How to serve wine and what is the correct glassware to use, how and why to decant and proper temperatures. Part 5: Food and wine pairing
How to read a wine label European (Old World) French Italian Spanish German Portuguese Austrian Hungarian
How to read wine labels New World wines Californian Australian New Zealand Chile Argentina South Africa India
How to taste a wine Visual Examination Colour, clarity, brilliance, age Olfactory examination Aromas, defects Gustatory examination Flavours, defects, age, tannins, balance, length, finish
Commonly Known Grape Varieties Reds Whites Cabernet Sauvignon Cabernet Franc Grenache Malbec Merlot Pinot Noir Sangiovese Syrah / Shiraz Tempranillo Zinfandel Chardonnay Chenin Blanc Gewurztraminer Muscat Pinot Blanc Pinot Gris Riesling Sauvignon Blanc Semillon Verdelho Viognier
Things to remember Temperature of service How to open a bottle? Still wine Sparkling wine How and why to decant a wine?
