Maximizing Fundraising Events for Strategic Revenue Goals

Ensure successful fundraising events by evaluating strategies to meet organization's revenue goals. Expert advice from Sarah Burns, Chief Marketing Officer.

• Fundraising
• Events
• Revenue Goals
• Marketing
• Strategies

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Uploaded on Feb 21, 2025 | 0 Views

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Presentation Transcript

1. IN ANY EVENT EVALUATING AND MAXIMIZING FUNDRAISING EVENTS TO MEET YOUR ORGANIZATION'S STRATEGIC & REVENUE GOALS Sarah Burns, Chief Marketing Officer

2. Welcome @SARAHBURNS sburns@dcac.org

5. GOALS Understand how events can meet strategic, revenue and mission goals Determine and/or evaluate your event Access templates and tools Foster collaboration amongst peers

6. I Heart Events Create buzz/awareness Something for board/volunteers to be proud of Acquisition of donors Cultivation Bring people together Are fun

13. The Truth About Events Take a lot of time Too Expensive Taxing on employees

14. Fundraising Strategy Lots of different revenue streams Grants Major Gifts/Direct Asks Direct Mail Events

15. Cost to Raise $1 Revenue Stream Cost to Raise $1 Major Gifts/Capital Campaign 5-10% Annual Giving 25-30% Events 50%

16. Is the event worth doing? Key criteria: Must advance our mission Advance strategic plan Must have measurable goals Must have an owner

18. Sponsorships Experience Volunteers

19. Volunteers The key to prospects for events (and making your life easier)

20. Evaluate What You Need

21. Robin & Jan

22. Ashlee

23. Volunteer Do create a job description Be clear on needs and expectations What did I sign up for? Do regular check-ins and committee meetings Foster relationships Do empower your volunteers Allow them to have input Do treat them like Major Donors Thank you, thank you, thank you

24. Sponsorships They key to making money on events

25. Proven Method Ticket price covers ALL hard costs Sponsorships, Auction, Raffle/Drawing Go to the bottom line

26. Determining Sponsorship Values Shoulder Shrug Method \_( )_/

27. Value Method Hard Costs Multiplied by 3 Asset Cost Meal (table for ten) $50 x 10 = $500 Logo Placement $100 Mention from the stage $500 Ad in program $500 $5,000

28. Tiered Method https://www.blackbaud.com/nonprofit- resources/gift-range-calculator

29. Why Sponsors Need You You are helping them to get something they want but don t have Customers Leads Brand Awareness/Alignment You are a solution to a problem they have but don t want Market Confusion Bad Reputation Access to someone/something

30. Getting Major Sponsors Inventory Building & Asset Valuation Prospecting Getting the Meeting The Sponsorship Proposal Activation, Fulfillment & RENEWAL

31. Asset Valuation Tangible Meal Logo Placement Speaking Opportunity Intangible Brand Alignment what is the value of having their brand next to yours?

32. Fulfillment Make sure they get everything they paid for Thank them twice In English In Marketing Language Send them a report showing you did, and any metrics you can provide Treat them like Major Donors to renew the Sponsorship

33. Experience The key to acquiring new donors

34. Be a Good Host Remember, you (the staff, Board, agency) are the hosts Think about your guests, what is a good experience for them? Consider Journey Mapping with a select group to cover all the bases.

35. Make It Easy

37. Get the VIPs to Attend Make it easy for them to get there Give them a ticket Given them special seating Send a car

38. Make Your Mission Come Alive

43. Make It Short Use professionals Emcee Auctioneers Lighting/Sound

44. Make the Ask Memorable Be VERY specific $153 Therapy for one child costs $1500; if each person gave $150, then every table could make sure a child gets the services they need.

46. Make it Easy to Give Pledge Check Cards on site Text to Give Cash

47. Make a Plan B, C, D

48. Evaluation The key to doing it (or not) again

49. Measurement What gets measured gets managed Pull data for accurate measurements Debrief with staff and volunteers separately Celebrate your hard work Be open and honest with the outcomes

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