Market Research for Enhanced Acquisition

Market research plays a crucial role in meeting agency needs effectively by analyzing market capabilities. Under ProTech, strategic and tactical market research ensures optimal outcomes and performance. Understanding FAR regulations guides the acquisition process, while evaluating service offerings ensures alignment with government requirements.

• Market Research
• Acquisition
• ProTech
• FAR Regulations
• Government Requirements

sjac Follow

Uploaded on Mar 09, 2025 | 0 Views

Download Presentation

Please find below an Image/Link to download the presentation.

The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.

You are allowed to download the files provided on this website for personal or commercial use, subject to the condition that they are used lawfully. All files are the property of their respective owners.

The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author.

Presentation Transcript

1. Market Research and ProTech

2. WHAT IS MARKET RESEARCH? WHAT IS MARKET RESEARCH? As defined in the Federal Acquisition Regulation (FAR 2.101) market research means; collecting and analyzing information about capabilities within the market to satisfy agency needs. Market research is essential for optimizing the potential use of commercial items, commercial services, and non-developmental items to meet NOAA needs. If needed under ProTech, early communication with potential providers of products and services, provides NOAA acquisition workforce with the opportunity to implement completely new approaches to achieve the required mission outcomes and performance requirements. 2

3. RESEARCH REQUIREMENT RESEARCH REQUIREMENT FAR 10.001(a)(2)(v) FAR 10.001(a)(2)(v) states: That market research is to be conducted "Before awarding a task or delivery order under an indefinite-delivery-indefinite-quantity (ID/IQ) contract (e.g., GWACs, MACs) for a noncommercial item (emphasis added) in excess of the simplified acquisition threshold..." Under ProTech, new strategic market research is not required; however, tactical market research is required. 3

4. TACTICAL MARKET TACTICAL MARKET RESEARCH RESEARCH STRATEGIC MARKET STRATEGIC MARKET RESEARCH RESEARCH V V The overarching process of market surveillance that will take place continuously throughout the entire acquisition lifecycle. The goal of strategic market research is to develop a base of knowledge about the market area of interest and its products or services. Is conducted during the instant acquisition process to answer specific questions about the market, suppliers, products, and services, in order to shape the acquisition strategy. 4

5. WHERE TO START WHERE TO START Frame ProTech Requirements Consider results of previous market research Identify acceptable risk and trade-offs Identify the appropriate ProTech domain Define requirements 5

6. TACTICAL MARKET RESEARCH TACTICAL MARKET RESEARCH Be thoroughly familiar with the government requirements in order to describe the needed service to prospective sources and to evaluate the service offerings of different firms. Understand what distinguishes the various levels of service (i.e., basic, standard, and premium) Describe the minimum performance standards expected along with the acceptable quality level establishing the maximum allowable error rate or variation from the standard. 6

7. MARKET RESEARCH STEPS MARKET RESEARCH STEPS Use the following techniques only when necessary to enhancement the research Engage the ProTech Account Manager to review Capabilities Matrix, if needed Review the Domain contract information against TO SOW 7

8. COLLECT INFORMATION FROM SOURCES COLLECT INFORMATION FROM SOURCES Search the ProTech contractor's websites Contact a ProTech contractor representative Review on-line contractor ProTech literature Prepare a formal survey or questionnaire Feedback from the actual users to assess how well the service was performed in the past and to identify any issues. Circulate draft statements of work, and requests for proposals for comment by potential ProTech contractors Hold presolicitation conferences to discuss planned requirements with ProTech contractors 8

9. EVALUATE THE INFORMATION EVALUATE THE INFORMATION Compare findings to requirements to help determine ProTech applicability. Capture relevant information from research Discuss with team members and stakeholders 9

10. RESERVE CONSIDERATION RESERVE CONSIDERATION First Consideration Socio-Economic Set-Aside CD-570 Review Engage NOAA SBO Second Consideration Small Business Set-Aside CD-570 Review Engage NOAA SBO/SBA PCR 10

11. EVALUATE THE INFORMATION EVALUATE THE INFORMATION Capture relevant information from research Discuss with team members and stakeholders Compare findings to requirements to help determine ProTech applicability. 11

12. MARKET RESEARCH REPORT MARKET RESEARCH REPORT The ProTech Website has a template for documenting market research results. Follow the template guidance for preparing the report. The following topics should be addressed in the report: o Background for the market research effort o Time frame the market research was conducted o Team members and other stakeholders involved in the market research o Description of the requirements o Estimated time frame or schedule for the requirement o Summary of strategic market research findings o Summary of the scope of the market research effort, including the questions to which answers were sought, the information requested from potential sources, and methods used to obtain data 12

13. MARKET RESEARCH REPORT MARKET RESEARCH REPORT Document the results of the market research in a manner appropriate to the size and complexity of the acquisition Benefit: o Provides a historical record o Provides market research teams investigating similar services with information o Provides documentation that may be used to further determine appropriate contract terms and conditions 13

14. SUMMARY SUMMARY Learn more than what is already known Inform strategic decision-making throughout the acquisition planning phase Influence tactical decision-making throughout the procurement execution phase 14

15. For additional questions contact protech.services@noaa.gov For POC information visit http://www.protechservices.noaa.gov/contacts.php