Littleton Youth Baseball & Softball 2016 Sponsorship Program
2016 Sponsorship Program
Littleton Youth Baseball and Softball
Agenda
Objectives
Program Overview
Sponsorship Levels
Fundraising Goals
Sponsorship Sales Methodology
Required Support and Investment
Next Steps
Discussion / Q & A
Objectives
Engage the community more broadly and
comprehensively
Foster affinity for LYBS athletes and programs
Extend sponsorship opportunities to a much wider
audience than in previous years
Expand the variety of sponsorship levels and
related fees
Significantly increase sponsorship revenue
Program Overview
Create multiple defined levels of sponsorship, with
differentiated sponsorship fees and benefits
Attract many more sponsors than there are teams
to sponsor through non-team sponsorship levels
Target businesses not only within Littleton, but also
those in surrounding towns routinely patronized by
Littleton residents
Expand community of potential sponsors to include
individuals and families, in addition to corporate
sponsors
Sponsorship Levels
Corporate
“Base Hit”
“Double”
“Triple”
“Home Run”
“Grand Slam”
Non-Corporate
Individual
Family
Sustaining
Corporate
Sponsorship Levels
Corporate: “Base Hit”
Sponsorship Package Components:
Listing on LYBS website for duration of 2016 Season (March 01,
2016 - 28 Feb 2017)
Inclusion in “Thank our Sponsors” section of all league emails
Financials:
Sponsorship Fee: $100
LYBS Cost: $0
Gross Profit: $100
Sponsor WIIFMs
Basic public recognition for contribution and support
Positive brand exposure to existing and potential new customers
Community good-will
Corporate: “Double”
Sponsorship Package Components:
Listing on LYBS website for duration of 2016 Season (March 01,
2016 - 28 Feb 2017)
Inclusion in “Thank our Sponsors” section of all league emails
Name / Logo included on LYBS “all sponsors” signs and banners
Financials:
Sponsorship Fee: $200
LYBS Cost: $60
Gross Profit: $140
Sponsor WIIFMs
Enhanced public recognition for contribution and support
Positive brand exposure to existing and potential new customers
Community good-will
Corporate: “Triple”
Sponsorship Package Components:
Listing on LYBS website for duration of 2016 Season (March 01, 2016 - 28 Feb
2017)
Inclusion in “Thank our Sponsors” section of all league emails
Name / Logo included on LYBS “all sponsors” signs and banners
Name / Logo inclusion in press releases and event programs
“Support our Sponsors” Social Media mentions (3X per week, all channels)
Financials:
Sponsorship Fee: $350
LYBS Cost: $60
Gross Profit: $290
Sponsor WIIFMs
Enhanced public recognition for contribution and support
Positive brand exposure to existing and potential new customers
Potential positive press mentions
Additional positive social media exposure
Community good-will
Corporate: “Home Run”
Sponsorship Package Components:
Listing on LYBS website for duration of 2016 Season (March 01, 2016 - 28 Feb 2017)
Inclusion in “Thank our Sponsors” section of all league emails
Name / Logo included on LYBS “all sponsors” signs and banners
Name / Logo inclusion in press releases and event programs
“Support our Sponsors” Social Media mentions (3X per week, all channels)
Individual Social Media mentions (with approved content provided by sponsor — 1 per week, all
channels)
In-kind donation of products or services (equipment, cage time, etc.) in lieu of cash may be
considered for up to 50% of sponsorship fee, subject to approval of LYBS board
Sponsor WIIFMs
Enhanced public recognition for contribution and support
Positive brand exposure to existing and potential new customers
Potential positive press mentions
Additional positive social media exposure
Directed-content brand exposure and marketing messages on social media
Community good-will
Financials:
Sponsorship Fee: $500
LYBS Cost: $60
Gross Profit: $440
Corporate: “Grand Slam”
Sponsorship Package Components:
Listing on LYBS website for duration of 2016 Season (March 01, 2016 - 28 Feb
2017)
Inclusion in “Thank our Sponsors” section of all league emails
Name / Logo included on LYBS “all sponsors” signs and banners
Name / Logo inclusion in press releases and event programs
“Support our Sponsors” Social Media mentions (3X per week, all channels)
Individual Social Media mentions (with approved content provided by sponsor — 1
per week, all channels)
In-kind donation of products or services (equipment, cage time, etc.) in lieu of cash
may be considered for up to 50% of sponsorship fee, subject to approval of LYBS
board
Individual Team Sponsorship
Company Name on player jerseys
Team photo + Commemorative Plaque
Speaking opportunities at LYBS events (Jamboree, etc.)
Optional: custom signage (e.g. feather flags) to be displayed at LYBS games and
events — sponsor can keep these after end of season for ongoing, off-school-
property use outside of LYBS functions
Corporate: “Grand Slam” (cont’d.)
Financials:
Sponsorship Fee: $750 + optional signs @ $300 each
LYBS Cost: $160 + $250 per optional sign
Gross Profit: $590 + $50 per optional sign
Sponsor WIIFMs
Enhanced public recognition for contribution and support
Positive brand exposure to existing and potential new customers
Potential positive press mentions
Additional positive social media exposure
Directed-content brand exposure and marketing messages on social media
Enhanced community good-will through additional exposure as team sponsor
Optional Sponsor-specific advertising via dedicated signage + retention of signage post-season
Speaking opportunities at LYBS events —> direct engagement with existing and potential new
customers
Commemorative plaque & team photo as enduring testament to LYBS support, can drive enduring
good-will with customers and community via prominent display on business premises
Affinity for LYBS athletes, teams, and programs
Non-Corporate
Sponsorship Levels
Non-Corporate: Individual
Sponsorship Package Components:
Inclusion in “Thank our Sponsors” section of all league emails
Public link to Sponsor Roll listing shared via LYBS social media (all
channels)
Financials:
Sponsorship Fee: $25
LYBS Cost: $0
Gross Profit: $25
Sponsor WIIFMs
Inclusion in outbound communications and engagement in
community supporting LYBS athletes and programs
Public recognition for contribution and support
Personal satisfaction related to supporting our town’s youth athletic
programs
Non-Corporate: Family
Sponsorship Package Components:
Inclusion in “Thank our Sponsors” section of all league emails
Public link to Sponsor Roll listing shared via LYBS social media (all
channels)
Financials:
Sponsorship Fee: $50
LYBS Cost: $0
Gross Profit: $50
Sponsor WIIFMs
Inclusion in outbound communications and engagement in
community supporting LYBS athletes and programs
Public recognition for contribution and support
Personal satisfaction related to supporting our town’s youth athletic
programs
Non-Corporate: Sustaining Member
Sponsorship Package Components:
Inclusion in “Thank our Sponsors” section of all league emails
Public link to Sponsor Roll listing shared via LYBS social media (all
channels)
Financials:
Sponsorship Fee: $10 per month or $100 per year, recurring
LYBS Cost: $0
Gross Profit: $100-120 per year
Sponsor WIIFMs
Inclusion in outbound communications and engagement in
community supporting LYBS athletes and programs
Public recognition for contribution and support
Personal satisfaction related to supporting our town’s youth athletic
programs
Corporate Sponsor Level Summary
Website Listing
“Thank our Sponsors” email
“All Sponsors” signs
Press Releases / Event Pgm
Social Media “Thank yous”
Social Media Mentions
Team Sponsorship
Custom Feather Flags (optional)
Team Photo / Plaque
Speaking Opptys
Non-Corporate Sponsor Level Summary
“Thank our Sponsors” email
Sponsor Roll Listing
Sponsorship Fundraising Goals
Need to
assess
whether
these “# of
Sponsors”
numbers
are
attainable
Sponsorship Sales
Methodology: Corporate
Target Methods:
7-touch Marketing Campaign
Email Campaign to all business in Littleton, and selected businesses in Westford
and Acton (those likely to be patronized by Littleton residents) — Round 1
Outbound Telesales Campaign to businesses with 5+ employees in Littleton, and
selected businesses in Westford and Acton — Round 1
Postal Mail campaign with fliers and letter — include “compelling story” +
WIIFMs
Email Campaign to all business in Littleton, and selected businesses in Westford
and Acton (those likely to be patronized by Littleton residents) — Round 2
Outbound Telesales Campaign to businesses with 5+ employees in Littleton, and
selected businesses in Westford and Acton — Round 2
Door to door flier delivery by uniformed players to “main street” businesses
(supervised by CORI’d coaches and CORI’d parent volunteers)
Email Campaign to all business in Littleton, and selected businesses in Westford
and Acton (those likely to be patronized by Littleton residents) — Round 3
Personal sales visits for larger businesses and previous sponsors
Sponsorship Sales
Methodology: Non-Corporate
Target Methods:
Social Media
Email non-corporate flier to parents — ask them to spread
the word to friends and family
>>Need ability to accept donations online and issue tax
receipts<<
Hand out printed non-corporate fliers at games and
practices
Door to door residential delivery of non-commercial flier by
uniformed players (supervised by CORI’d coaches and
CORI’d parent volunteers)
Letter / Flier packets distributed to each player to mail to
friends and family
Required Support & Investment
Need to validate
Required Support & Investment
Need to validate
Next Steps
Address Questions & Concerns from LYBS Board
Test Sponsorship Levels against VoC Board
Secure any necessary approvals from P&R and Schools
Identify & Recruit coordinators and volunteers
Establish Infrastructure (Systems, etc.)
Create Campaign Content & Materials
Establish Campaign Calendar
Launch Campaigns & Commence Sales Visits
Deliver on Sponsorship Benefit Commitments as defined by level
Discussion / Q & A
Engage the community, foster affinity for LYBS athletes, and increase sponsorship revenue through a comprehensive program offering various levels of sponsorship to individuals, families, and businesses in and around Littleton. Corporate sponsorship packages provide benefits like brand exposure and community goodwill.
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Presentation Transcript
DRAFT 2016 Sponsorship Program Littleton Youth Baseball and Softball
DRAFT Agenda Objectives Program Overview Sponsorship Levels Fundraising Goals Sponsorship Sales Methodology Required Support and Investment Next Steps Discussion / Q & A
DRAFT Objectives Engage the community more broadly and comprehensively Foster affinity for LYBS athletes and programs Extend sponsorship opportunities to a much wider audience than in previous years Expand the variety of sponsorship levels and related fees Significantly increase sponsorship revenue
DRAFT Program Overview Create multiple defined levels of sponsorship, with differentiated sponsorship fees and benefits Attract many more sponsors than there are teams to sponsor through non-team sponsorship levels Target businesses not only within Littleton, but also those in surrounding towns routinely patronized by Littleton residents Expand community of potential sponsors to include individuals and families, in addition to corporate sponsors
DRAFT Sponsorship Levels Corporate Non-Corporate Base Hit Individual Double Family Triple Sustaining Home Run Grand Slam
DRAFT Corporate Sponsorship Levels
DRAFT Corporate: Base Hit Sponsorship Package Components: Listing on LYBS website for duration of 2016 Season (March 01, 2016 - 28 Feb 2017) Inclusion in Thank our Sponsors section of all league emails Financials: Sponsorship Fee: $100 LYBS Cost: $0 Gross Profit: $100 Sponsor WIIFMs Basic public recognition for contribution and support Positive brand exposure to existing and potential new customers Community good-will
DRAFT Corporate: Double Sponsorship Package Components: Listing on LYBS website for duration of 2016 Season (March 01, 2016 - 28 Feb 2017) Inclusion in Thank our Sponsors section of all league emails Name / Logo included on LYBS all sponsors signs and banners Financials: Sponsorship Fee: $200 LYBS Cost: $60 Gross Profit: $140 Sponsor WIIFMs Enhanced public recognition for contribution and support Positive brand exposure to existing and potential new customers Community good-will
DRAFT Corporate: Triple Sponsorship Package Components: Listing on LYBS website for duration of 2016 Season (March 01, 2016 - 28 Feb 2017) Inclusion in Thank our Sponsors section of all league emails Name / Logo included on LYBS all sponsors signs and banners Name / Logo inclusion in press releases and event programs Support our Sponsors Social Media mentions (3X per week, all channels) Financials: Sponsorship Fee: $350 LYBS Cost: $60 Gross Profit: $290 Sponsor WIIFMs Enhanced public recognition for contribution and support Positive brand exposure to existing and potential new customers Potential positive press mentions Additional positive social media exposure Community good-will
DRAFT Corporate: Home Run Sponsorship Package Components: Listing on LYBS website for duration of 2016 Season (March 01, 2016 - 28 Feb 2017) Inclusion in Thank our Sponsors section of all league emails Name / Logo included on LYBS all sponsors signs and banners Name / Logo inclusion in press releases and event programs Support our Sponsors Social Media mentions (3X per week, all channels) Individual Social Media mentions (with approved content provided by sponsor 1 per week, all channels) In-kind donation of products or services (equipment, cage time, etc.) in lieu of cash may be considered for up to 50% of sponsorship fee, subject to approval of LYBS board Sponsor WIIFMs Enhanced public recognition for contribution and support Positive brand exposure to existing and potential new customers Potential positive press mentions Additional positive social media exposure Directed-content brand exposure and marketing messages on social media Community good-will Financials: Sponsorship Fee: $500 LYBS Cost: $60 Gross Profit: $440
DRAFT Corporate: Grand Slam Sponsorship Package Components: Listing on LYBS website for duration of 2016 Season (March 01, 2016 - 28 Feb 2017) Inclusion in Thank our Sponsors section of all league emails Name / Logo included on LYBS all sponsors signs and banners Name / Logo inclusion in press releases and event programs Support our Sponsors Social Media mentions (3X per week, all channels) Individual Social Media mentions (with approved content provided by sponsor 1 per week, all channels) In-kind donation of products or services (equipment, cage time, etc.) in lieu of cash may be considered for up to 50% of sponsorship fee, subject to approval of LYBS board Individual Team Sponsorship Company Name on player jerseys Team photo + Commemorative Plaque Speaking opportunities at LYBS events (Jamboree, etc.) Optional: custom signage (e.g. feather flags) to be displayed at LYBS games and events sponsor can keep these after end of season for ongoing, off-school- property use outside of LYBS functions
DRAFT Corporate: Grand Slam (cont d.) Financials: Sponsorship Fee: $750 + optional signs @ $300 each LYBS Cost: $160 + $250 per optional sign Gross Profit: $590 + $50 per optional sign Sponsor WIIFMs Enhanced public recognition for contribution and support Positive brand exposure to existing and potential new customers Potential positive press mentions Additional positive social media exposure Directed-content brand exposure and marketing messages on social media Enhanced community good-will through additional exposure as team sponsor Optional Sponsor-specific advertising via dedicated signage + retention of signage post-season Speaking opportunities at LYBS events > direct engagement with existing and potential new customers Commemorative plaque & team photo as enduring testament to LYBS support, can drive enduring good-will with customers and community via prominent display on business premises Affinity for LYBS athletes, teams, and programs
DRAFT Non-Corporate Sponsorship Levels
DRAFT Non-Corporate: Individual Sponsorship Package Components: Inclusion in Thank our Sponsors section of all league emails Public link to Sponsor Roll listing shared via LYBS social media (all channels) Financials: Sponsorship Fee: $25 LYBS Cost: $0 Gross Profit: $25 Sponsor WIIFMs Inclusion in outbound communications and engagement in community supporting LYBS athletes and programs Public recognition for contribution and support Personal satisfaction related to supporting our town s youth athletic programs
DRAFT Non-Corporate: Family Sponsorship Package Components: Inclusion in Thank our Sponsors section of all league emails Public link to Sponsor Roll listing shared via LYBS social media (all channels) Financials: Sponsorship Fee: $50 LYBS Cost: $0 Gross Profit: $50 Sponsor WIIFMs Inclusion in outbound communications and engagement in community supporting LYBS athletes and programs Public recognition for contribution and support Personal satisfaction related to supporting our town s youth athletic programs
DRAFT Non-Corporate: Sustaining Member Sponsorship Package Components: Inclusion in Thank our Sponsors section of all league emails Public link to Sponsor Roll listing shared via LYBS social media (all channels) Financials: Sponsorship Fee: $10 per month or $100 per year, recurring LYBS Cost: $0 Gross Profit: $100-120 per year Sponsor WIIFMs Inclusion in outbound communications and engagement in community supporting LYBS athletes and programs Public recognition for contribution and support Personal satisfaction related to supporting our town s youth athletic programs
DRAFT Corporate Sponsor Level Summary Level Sponsor Fees LYBS Cost LYBS Profit Base Hit $100 $0 $100 Double $200 $60 $140 Triple $350 $60 $290 Home Run $500 $60 $440 GrandSlam $750 $160 $590
DRAFT Non-Corporate Sponsor Level Summary Level Sponsor Fees LYBS Cost LYBS Profit Individual $25 $0 $25 Family $50 $0 $50 Sustaining Member $100+ $0 $100+
DRAFTSponsorship Fundraising Goals # of Sponsor Fees LYBS Profit Level Sponsors Corporate Need to assess whether these # of Sponsors numbers are attainable Base Hit 50 $5,000 $5,000 Double 30 $6,000 $4,200 Triple 20 $7,000 $5,800 Home Run 15 $7,500 $6,600 GrandSlam 10 $7,500 $5,900 Sub-Totals: 125 $33,000 $27,500 Non-Corporate Individual 250 $6,250 $6,250 Family 150 $7,500 $7,500 Sustaining 100 $10,000 $10,000 Sub-Totals: 500 $23,750 $23,750 Totals: 625 $56,750 $51,250
Sponsorship Sales Methodology: Corporate DRAFT Target Methods: 7-touch Marketing Campaign Email Campaign to all business in Littleton, and selected businesses in Westford and Acton (those likely to be patronized by Littleton residents) Round 1 Outbound Telesales Campaign to businesses with 5+ employees in Littleton, and selected businesses in Westford and Acton Round 1 Postal Mail campaign with fliers and letter include compelling story + WIIFMs Email Campaign to all business in Littleton, and selected businesses in Westford and Acton (those likely to be patronized by Littleton residents) Round 2 Outbound Telesales Campaign to businesses with 5+ employees in Littleton, and selected businesses in Westford and Acton Round 2 Door to door flier delivery by uniformed players to main street businesses (supervised by CORI d coaches and CORI d parent volunteers) Email Campaign to all business in Littleton, and selected businesses in Westford and Acton (those likely to be patronized by Littleton residents) Round 3 Personal sales visits for larger businesses and previous sponsors
Sponsorship Sales Methodology: Non-Corporate DRAFT Target Methods: Social Media Email non-corporate flier to parents ask them to spread the word to friends and family >>Need ability to accept donations online and issue tax receipts<< Hand out printed non-corporate fliers at games and practices Door to door residential delivery of non-commercial flier by uniformed players (supervised by CORI d coaches and CORI d parent volunteers) Letter / Flier packets distributed to each player to mail to friends and family
DRAFT Required Support & Investment Need to validate Support Type People Est. Investment Website, Email, Social Media, Press Release Content Creation Coordinator / Board $0 AllSponsors Signs & Banners (1 per field) Coordinator / Board $1,000 - $1,500 Optional Custom Feather Flags Coordinator / Board $250 per Grand Slam Sponsor Ability to accept / charge recurring payments Coordinator / Board TBD Ability to issue 501(c)(3) receipts for donations Coordinator / Board TBD Printed Event Programs (Jamboree, etc.) Coordinator / Board $1,500 System to support opportunity management and email campaigns (e.g., Salesforce.com) Coordinator / Board Free Verify School Committee will permit planned signage Coordinator / Board $0
DRAFT Required Support & Investment Need to validate Support Type People Est. Investment Lists of registered businesses in Littleton, Westford, Acton Coordinator / Board $300 Telesales Campaign Calling Help & Telephony Costs Parent Volunteers $0 Postal Mail Campaign Postage Coordinator / Board + Parents $2,500 Door to Door flier delivery Coach / Parent / Player Volunteers $0 OutsideSales Rep visits Coordinator / Volunteers $0 Sponsorship Level Fliers, Cover Letters, Envelopes Coordinator / Board $500
DRAFT Next Steps Address Questions & Concerns from LYBS Board Test Sponsorship Levels against VoC Board Secure any necessary approvals from P&R and Schools Identify & Recruit coordinators and volunteers Establish Infrastructure (Systems, etc.) Create Campaign Content & Materials Establish Campaign Calendar Launch Campaigns & Commence Sales Visits Deliver on Sponsorship Benefit Commitments as defined by level
DRAFT Discussion / Q & A
