KVCR.FM/TV/FNX Service and Sustainability Enhancement Plan

KVCR FM/TV/FNX
KVCR FM/TV/FNX
Path to Increasing Service
Path to Increasing Service
and Sustainability
and Sustainability
 
Boosting Revenues and Securing
Boosting Revenues and Securing
Ongoing Funding
Ongoing Funding
Grow the Member Base
Grow the Member Base
Maximize Underwriting Possibilities
Maximize Underwriting Possibilities
Develop & Redefine KVCR Foundation
Develop & Redefine KVCR Foundation
Explore Marketing Opportunities
Explore Marketing Opportunities
Goal 1:
Goal 1:
Increasing Revenue
Increasing Revenue
Grow Membership & Increase Underwriting
Grow Membership & Increase Underwriting
Identify and Pursue More Grants
Identify and Pursue More Grants
Explore Additional Tribal Gifts
Explore Additional Tribal Gifts
Optimize Fees – Maximize Income Potential
Optimize Fees – Maximize Income Potential
from Facility Rentals and Use
from Facility Rentals and Use
Administrative Actions
Administrative Actions
to Optimize Expenditures
to Optimize Expenditures
Identify/Apply Overhead Costs To Grants
Identify/Apply Overhead Costs To Grants
Itemize Expenses per Project
Itemize Expenses per Project
Develop Viable Multi-Year Financial &
Develop Viable Multi-Year Financial &
Staffing Plans
Staffing Plans
Goal 2: Build KVCR's Community
Goal 2: Build KVCR's Community
Presence
Presence
Step Up Community Engagement
Step Up Community Engagement
Embrace Community and Increase Visibility
Embrace Community and Increase Visibility
Improve Diversity in TV/Radio Content to
Improve Diversity in TV/Radio Content to
Proportionately Reflect Community
Proportionately Reflect Community
ACTION:
ACTION:
Goal 3: Strengthen KVCR’s
Goal 3: Strengthen KVCR’s
Production Capacities
Production Capacities
Increase In-House Productions
Increase In-House Productions
Increase Diversity of Local Content
Increase Diversity of Local Content
Establish KVCR as a National Content Source
Establish KVCR as a National Content Source
ACTION:
ACTION:
Goal 4:
Goal 4:
 Grow FNX
 Grow FNX
Increase Community Engagement
Increase Community Engagement
Explore Funding Options
Explore Funding Options
Increase in-House Productions
Increase in-House Productions
Expand Programming to 1500 hours
Expand Programming to 1500 hours
Establish FNX as a Major National Network
Establish FNX as a Major National Network
ACTION:
ACTION:
Goal 5:
Goal 5:
Optimize Organizational Structure
Optimize Organizational Structure
Study and Evaluate KVCR Staff Structure
Study and Evaluate KVCR Staff Structure
Redefine KVCR Foundation Board
Redefine KVCR Foundation Board
Create a Foundation Director Position
Create a Foundation Director Position
KVCR/TV Channel 24
KVCR/TV Channel 24
KVCR/TV Programming and Audience is Healthy
KVCR/TV Programming and Audience is Healthy
Programming Continues to Evolve
Programming Continues to Evolve
Localism in Production is Increasing
Localism in Production is Increasing
Viewership Continues Growing
Viewership Continues Growing
L.A. PBS Station Trends
L.A. PBS Station Trends
2007 – 2013: KVCR Grows, Others Decline
2007 – 2013: KVCR Grows, Others Decline
FNX – First Nations Experience
FNX – First Nations Experience
Verizon, and Direct TV – Southern California, LA Area
Verizon, and Direct TV – Southern California, LA Area
WYCC-PBS – Chicago, IL / and Northwestern Indiana
WYCC-PBS – Chicago, IL / and Northwestern Indiana
KUAC – Fairbanks, Alaska
KUAC – Fairbanks, Alaska
KEET TV – Northern California
KEET TV – Northern California
KJHP-LP – Morongo Valley
KJHP-LP – Morongo Valley
LPTV – Lakeland, Minnesota
LPTV – Lakeland, Minnesota
Reservation Transponder – Shoshoni, WY
Reservation Transponder – Shoshoni, WY
Coming Soon: Utah, CATV-47 Cheyenne/Arapahoe, AZ, WI, Navajo Nation
Coming Soon: Utah, CATV-47 Cheyenne/Arapahoe, AZ, WI, Navajo Nation
FNX Acquisitions &
FNX Acquisitions &
Programming
Programming
Content Has Grown from 50 to 500 Hours
Content Has Grown from 50 to 500 Hours
Need to Refresh Content thru End of FY14
Need to Refresh Content thru End of FY14
Immediate = 1,500 to 4,000 Hours of Programming
Immediate = 1,500 to 4,000 Hours of Programming
Long Term = Establish FNX as Major National Network
Long Term = Establish FNX as Major National Network
KVCR/FM  91.9
KVCR/FM  91.9
KVCR/FM  91.9
KVCR/FM  91.9
Audience and Team Growth
Audience and Team Growth
Programming
Programming
Outreach
Outreach
Grants
Grants
Cross Programming/Promotion
Cross Programming/Promotion
KVCR Radio
KVCR Radio
Audience Growth
Audience Growth
KVCR Radio
KVCR Radio
Audience Growth
Audience Growth
KVCR Membership/Development
KVCR Membership/Development
Members in FY 2014 = 6-Month Snapshot of Current 
 
 
M
embers as of January 28, 2014
FY 2015 = 5% Projection 
B
ased on Membership 
T
rends
Number of members in FY 2014 = 6 month snapshot of
current members as of January 28, 2014
FY 2015 = 5% projection based on membership trends
Growing KVCR Membership in FY 2015
Growing KVCR Membership in FY 2015
5% Projected Membership Growth by FY2015
5% Projected Membership Growth by FY2015
Initial Tele-fundraising campaign target of Recapturing 900
Initial Tele-fundraising campaign target of Recapturing 900
Lapsed Members
Lapsed Members
Continue with Mail Campaign to Acquire New Donors,
Continue with Mail Campaign to Acquire New Donors,
Averaging 600 New Donors per Campaign Year
Averaging 600 New Donors per Campaign Year
Build and Launch Social Media Fundraising Campaign
Build and Launch Social Media Fundraising Campaign
KVCR Underwriting
KVCR Underwriting
For the Past Two Years, KVCR/FM/TV/FNX has
For the Past Two Years, KVCR/FM/TV/FNX has
had only one Underwriting Representative
had only one Underwriting Representative
Goal is to Maximize Potential Revenue thru Team
Goal is to Maximize Potential Revenue thru Team
Building
Building
Underwriting Revenue
Underwriting Revenue
Income/Revenue
Underwriting Potential
Underwriting Potential
Revenue Projections Based on Current
Underwriting Trends
Underwriting by $100,000
What We’re Doing
What We’re Doing
Increase Engagement with SBCCD and Community Sectors
Increase Engagement with SBCCD and Community Sectors
Increase Academic and Professional Support
Increase Academic and Professional Support
Increasing Internship Opportunities
Increasing Internship Opportunities
Cultivating HS Student Pipelines to SBVC
Cultivating HS Student Pipelines to SBVC
Developing New Partnerships with Additional Institutions –
Developing New Partnerships with Additional Institutions –
CSUSB, UCR, La Sierra Univ. and Others
CSUSB, UCR, La Sierra Univ. and Others
Intern Program & Volunteers
Intern Program & Volunteers
Working with More Local Schools and Universities
Working with More Local Schools and Universities
Mentoring Students Through Current Projects Offering
Mentoring Students Through Current Projects Offering
Hands-on Professional Experience
Hands-on Professional Experience
On-Air Promotion, Production and News Reporting
On-Air Promotion, Production and News Reporting
Web Development
Web Development
Creating In-House Animation
Creating In-House Animation
In Review
In Review
Focus – Community Matters & Localism
Focus – Community Matters & Localism
Strengthen KVCR Service and Brand – Uniting KVCR
Strengthen KVCR Service and Brand – Uniting KVCR
FM/TV/FNX thru Cross-Promotion & Programming
FM/TV/FNX thru Cross-Promotion & Programming
Elevate KVCR Profile – More Civic Participation and
Elevate KVCR Profile – More Civic Participation and
Visibility, Polish the Gem of the I.E.
Visibility, Polish the Gem of the I.E.
Increase Membership and Underwriting Revenues
Increase Membership and Underwriting Revenues
Financial and Staff Planning for Sustainability
Financial and Staff Planning for Sustainability
Path to The Future
Path to The Future
Focus  More on Community Content
Focus  More on Community Content
Embrace and Reflect Diverse Communities
Embrace and Reflect Diverse Communities
Reach Out to City and County Governments,
Reach Out to City and County Governments,
    Local Schools, Colleges and Universities
    Local Schools, Colleges and Universities
Increase Partnerships with Other Cultural, Arts and
Increase Partnerships with Other Cultural, Arts and
Educational Institutions
Educational Institutions
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Boosting revenues, securing ongoing funding, and optimizing organizational structure are key priorities for KVCR.FM/TV/FNX. The goals include increasing revenue, community engagement, production capacities, and growing FNX into a major national network. Administrative actions focus on optimizing expenditures, while enhancing the station's community presence and local content diversity. With a focus on sustainability and service enhancement, KVCR aims to evolve its programming and organizational structure to meet community needs effectively.


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  1. KVCR FM/TV/FNX Path to Increasing Service and Sustainability

  2. Boosting Revenues and Securing Ongoing Funding Grow the Member Base Maximize Underwriting Possibilities Develop & Redefine KVCR Foundation Explore Marketing Opportunities

  3. Goal 1: Increasing Revenue Grow Membership & Increase Underwriting Identify and Pursue More Grants Explore Additional Tribal Gifts Optimize Fees Maximize Income Potential from Facility Rentals and Use

  4. Administrative Actions to Optimize Expenditures Identify/Apply Overhead Costs To Grants Itemize Expenses per Project Develop Viable Multi-Year Financial & Staffing Plans

  5. Goal 2: Build KVCR's Community Presence ACTION: Step Up Community Engagement Embrace Community and Increase Visibility Improve Diversity in TV/Radio Content to Proportionately Reflect Community

  6. Goal 3: Strengthen KVCRs Production Capacities ACTION: Increase In-House Productions Increase Diversity of Local Content Establish KVCR as a National Content Source

  7. Goal 4: Grow FNX ACTION: Increase Community Engagement Explore Funding Options Increase in-House Productions Expand Programming to 1500 hours Establish FNX as a Major National Network

  8. Goal 5: Optimize Organizational Structure Study and Evaluate KVCR Staff Structure Redefine KVCR Foundation Board Create a Foundation Director Position

  9. KVCR/TV Channel 24 KVCR/TV Programming and Audience is Healthy Programming Continues to Evolve Localism in Production is Increasing Viewership Continues Growing

  10. L.A. PBS Station Trends 2007 2013: KVCR Grows, Others Decline KOCE/PBS SoCal KCET 2,100,000 3,500,000 2,000,000 3,000,000 2,500,000 1,900,000 2,000,000 1,800,000 KOCE KCET 1,500,000 1,700,000 1,000,000 1,600,000 500,000 0 1,500,000 07 13 07 13 KLCS KVCR 3,500,000 800,000 3,000,000 700,000 2,500,000 600,000 500,000 2,000,000 400,000 KLCS 1,500,000 KVCR 300,000 1,000,000 200,000 500,000 100,000 0 0 07 13 07 13

  11. FNX First Nations Experience Verizon, and Direct TV Southern California, LA Area WYCC-PBS Chicago, IL / and Northwestern Indiana KUAC Fairbanks, Alaska KEET TV Northern California KJHP-LP Morongo Valley LPTV Lakeland, Minnesota Reservation Transponder Shoshoni, WY Coming Soon: Utah, CATV-47 Cheyenne/Arapahoe, AZ, WI, Navajo Nation

  12. FNX Acquisitions & Programming Content Has Grown from 50 to 500 Hours Need to Refresh Content thru End of FY14 Immediate = 1,500 to 4,000 Hours of Programming Long Term = Establish FNX as Major National Network

  13. KVCR/FM 91.9

  14. KVCR/FM 91.9 Audience and Team Growth Programming Outreach Grants Cross Programming/Promotion

  15. KVCR Radio Audience Growth AQH 3000 2500 2000 2012 Fall 1200 2013 Fall 2600 1500 1000 500 0 2012 Fall 1200 2013 Fall 2600

  16. KVCR Radio Audience Growth Weekly 80,000 70,000 60,000 50,000 Weekly 40,000 30,000 20,000 10,000 0 2012 Fall 58,000 2013 Fall 75,600

  17. KVCR Membership/Development

  18. KVCR TV Members 7700 7629 7600 7500 7400 7304 7300 7266 7200 7100 7000 FY 2013 FY 2014 FY 2015 Members in FY 2014 = 6-Month Snapshot of Current Members as of January 28, 2014 FY 2015 = 5% Projection Based on Membership Trends

  19. 91.9 KVCR Members 3460 3500 3400 3295 3300 3200 3100 3014 3000 2900 2800 2700 FY 2013 FY 2014 FY 2015 Number of members in FY 2014 = 6 month snapshot of current members as of January 28, 2014 FY 2015 = 5% projection based on membership trends

  20. Growing KVCR Membership in FY 2015 5% Projected Membership Growth by FY2015 Initial Tele-fundraising campaign target of Recapturing 900 Lapsed Members Continue with Mail Campaign to Acquire New Donors, Averaging 600 New Donors per Campaign Year Build and Launch Social Media Fundraising Campaign

  21. KVCR Underwriting For the Past Two Years, KVCR/FM/TV/FNX has had only one Underwriting Representative Goal is to Maximize Potential Revenue thru Team Building

  22. Underwriting Revenue Income/Revenue

  23. Underwriting Potential Underwriting by $100,000 Revenue Projections Based on Current Underwriting Trends

  24. What Were Doing Increase Engagement with SBCCD and Community Sectors Increase Academic and Professional Support Increasing Internship Opportunities Cultivating HS Student Pipelines to SBVC Developing New Partnerships with Additional Institutions CSUSB, UCR, La Sierra Univ. and Others

  25. Intern Program & Volunteers Working with More Local Schools and Universities Mentoring Students Through Current Projects Offering Hands-on Professional Experience On-Air Promotion, Production and News Reporting Web Development Creating In-House Animation

  26. In Review Focus Community Matters & Localism Strengthen KVCR Service and Brand Uniting KVCR FM/TV/FNX thru Cross-Promotion & Programming Elevate KVCR Profile More Civic Participation and Visibility, Polish the Gem of the I.E. Increase Membership and Underwriting Revenues Financial and Staff Planning for Sustainability

  27. Path to The Future Focus More on Community Content Embrace and Reflect Diverse Communities Reach Out to City and County Governments, Local Schools, Colleges and Universities Increase Partnerships with Other Cultural, Arts and Educational Institutions

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