KINTO Business Transformation Strategy Overview

This document provides a comprehensive overview of KINTO's strategic initiatives for transitioning from an automobile company to the mobility company of choice in Europe. It covers situational analyses, recommendations, contingencies, business analysis, alternatives, implementation plans, and financial forecasts aimed at sustaining growth and profitability through a focus on dealership relationships, multi-brand expansion, and consumer needs.

• KINTO
• Business Strategy
• Mobility Company
• European Market

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1. KINTO JOHN MOLSON CASE COMPETITION Noxolo Gqada Situational Analysis Egla Ntumba Business Analysis Topaz Booysen -Implementation Rashay Makan Financial Forecasts KINTO KINDNESS IS TIMELESS

2. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS SITUATIONAL ANALYSIS: KINTO GROWTH Double fleet size by 2026 Rapid scale Break even DISTRIBUTION NETWORK MOBILITY MAGIC Technology & Brand BUSINESS MODEL CONSUMER NEED GEOGRAPHICAL ? 2

3. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS HOW WILL KINTO SUSTAINABLY TRANSITION FROM AN AUTOMOBILE COMPANY INTO THE MOBILITY COMPANY OF CHOICE IN EUROPE? 3

4. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS VALUE PROMISE A 6 year strategy to leverage and incentivise dealerships & expand into multi-brand dealerships 1 2 3 Deliver Become one of the Largest cross-brand mobility platform in 2028 111M EUR PROFIT over 5 years (73% increase to base) Double feet by 2026 Deliver = DOUBLE FEET in 2026 220K 4

5. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS KEY ISSUES POOR DEALERSHIP RELATIONSHIPS Unused vehicles Increase capacity requirements: Front end and back-end left out -poor relationship management DEALERSHIPS ARE LESS PROFITABLE ! ! MULTI- BRAND Brands influence consumer decision making B2B/B2C CHANGE IN CONSUMER NEEDS 5

6. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RECOMMENDATION SUMMARY 1 2 3 CONTINUE SERVICING CORPORATE AND PRIVATE CLIENTS ONBOARD MULTI-BRAND DEALERS PLATFORM AND CUSTOMER SUPPORT FOR TOYOTA DEALERSHIPS Partnership with local multi-brand dealerships KINTO range EXISTING regions Centralised Kinto customer service centre for all Toyota dealerships Centralised asset management platform to integrate with dealerships DO NOT CHANGE Ongoing MEDIUM TERM LONG TERM 6

7. BUSINESS ANALYSIS

8. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS Sources: MAAS INDUSTRY OVERVIEW 1. 2. Intelligent Transport,2021 Newsroom, 2021 32% of TAM 6.7% EU market share TAM SAM $3.3B - $40.1B SOM $1.1B - $12.8B (2021 - 2030)1 $73.7M - $85.8M 32.1% CAGR (2021 - 2030) CHANGING CONSUMER DEMAND IS DRIVING MAAS INDUSTRY GROWTH 8

9. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS INDUSTRY DYNAMICS CORPORATES (63% of market) DEALERSHIPS (3,000 Dealers) KINTO INDIVIDUALS (37% of market) THE DEALER RELATIONSHIP IS IMPORTANT TO KINTO S SUCCESS 9

10. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS CUSTOMER PROFILE VALUE PROPOSITION CUSTOMER NEED High quality Distribution Vehicle range Efficiency Flexibility High quality Multi-brand Efficiency Ease of booking Flexibility THERE IS AN OPPORTUNITY TO SERVE CUSTOMER NEEDS 10

11. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS REVENUE SHARING ANALYSIS DEALERSHIPS (3,000 Dealers) KINTO END CONSUMER REVENUE STREAMS REVENUE STREAMS Subscription Rental Leasing Maintenance Refurbishment MAINTENANCE AND REFURBISHMENTS DRIVE REVENUE 11

12. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS ANALYSIS OF MAAS MODEL ON DEALER Usage model Owned car model 104x to 156x (per year) 1 to 2x (per year) THERE IS AN OPPORTUNITY TO BETTER ALIGN DEALER INCENTIVES TO NEW MODEL 12

13. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS DEALER RELATIONSHIP ANALYSIS VALUE PROPOSITION CUSTOMER NEED High quality cars Brand recognition Vehicle range Distribution High quality Profitability Capacity management Distribution THERE IS AN OPPORTUNITY TO BETTER ALIGN TO DEALER NEEDS 13

14. RECOMMENDATIONS

15. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RECOMMENDATION SUMMARY 1 2 3 CONTINUE SERVICING CORPORATE AND PRIVATE CLIENTS TECH & CUSTOMER SUPPORT FOR TOYOTA DEALERSHIPS ONBOARD MULTI-BRAND DEALERS Partnership with local multi-brand dealerships KINTO range EXISTING regions Centralised Kinto customer service centre for all Toyota dealerships Centralised asset management platform to integrate with dealerships DO NOT CHANGE Ongoing MEDIUM TERM LONG TERM 15

16. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS KEY ISSUES POOR DEALERSHIP RELATIONSHIPS Unused vehicles Increase capacity requirements: Front end and back-end left out -poor relationship management DEALERSHIPS ARE LESS PROFITABLE ! ! MULTI- BRAND Brands influence consumer decision making B2B/B2C CHANGE IN CONSUMER NEEDS 16

17. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS ALTERNATIVES AND RECOMMENDATIONS FEASIBILITY DEALERSHIP RELATIONSHIP & PROFITABILITY ALIGNED WITH CONSUMER NEEDS: MULTI-BRAND CORE COMPETENCY: INNOVATIVE TECHNOLOGY CRITERIA: Alt 1 Pay per view Pay per view In-house maintenance Partner with car brand e.g Alt 2 International expansion International expansion Kia Tech distribution - Alt 3 International expansion International expansion Whitelabel Dealership: Tech & Rec 1 Soft launch & R/D Customer support Rec 2 Multi-brand dealership 17

18. SITUATION 1 RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RECOMMENDATION 1: DEALERSHIP TECH AND CUSTOMER SUPPORT MED-TERM WHY? Improve relationships TECH-DRIVEN CENTRALISED SUPPORT FOR DEALERSHIPS Customer centre -front end capacity support Platform integration asset management support PROTECT REVENUE FOR DEALER THROUGH EFFICIENCIES Tech integration - Stock management -car listing on KINTO platform Maintenance booking WHY? Incentivise dealership WHY? DRIVER Operating Efficiency Access to tech that will drive access to new clients Increase market opportunity IMPACT: DOUBLE FLEET 18

19. SITUATION 2 RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RECOMMENDATION 2: EXPAND TO MULTI-BRAND DEALER MEDIUM TERM EXPAND INTO MULTI-BRAND DEALERSHIP Demand driven Improve consumer access to wider range WHY? Consumer decision making process USE PARTNERSHIPS WITH EXISTING MULTI-BRAND DEALERSHIPS Access to Tech Access to larger customer base changing consumer need Smaller distributors WHY? Tech advantage WHY? HOW Easy plug in model reduce BTE Shared services -Technology & customer centre IMPACT: 111 EM IN REVENUE 19

20. IMPLEMENTATION PLANS

21. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS THE KINTO PLATFORM AND SERVICE EXPERIENCE 1 BOOKING PROCESS KINTO TECH AND CUSTOMER SERVICE CLIENT DEALER Dealer is informed of booking Requests vehicle lease through KINTO Locates closest dealers with available vehicles Collect car from dealer SERVICE PROCESS Tech informs client of service due and identifies closest dealer with capacity Dealer completes service Client drops off at assigned dealer 21

22. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS IMPLEMENTATION OF KINTO SERVICE ROLL OUT TO DEALERS 1 DEALER BENEFITS System integration capability Customer service booking Front-end client user experience Dealer partner portal Kinto platform and app development Additional revenue streams Increased stock utilisation Maintenance capacity usage Alleviate customer management Marketing Customer service team hiring and training Dealer conferences Kinto sales team 6 month pilot with Swedish Toyota dealers 3 years roll out to all other 9 countries Launch to Toyota Dealers 22

23. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS ONBOARDING MULTI-BRAND DEALERS TO THE KINTO OFFERING 2 DEALER CRITERIA TACTICS Sales team Demos Data on geo-potential Do not stock Toyota or Lexus Within 10kms of current partner dealers Over 30 vehicles in stock Servicing facilities Identify Key Dealers Onboard USE PILOT AS PROOF OF SUCCESS FOR MULTI-BRAND DEALERS 23

24. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS IMPLEMENTATION ROLL-OUT PLAN 2022 2023 2024 2025 2026 Toyota Dealers Multi-Brand Dealers Foundation COSTS: DEVELOP KINTO PRODUCT BUILD CUSTOMER SERVICE CENTRE INCREASE SALES ________ 85 Mil EUR TEAM 24

25. FINANCIAL FORECASTS

26. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS 85 million EUR investment over 3 years funded by existing equity investment 26

27. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS 130 000 Vehicles Generating 63 million EUR Revenue 27

28. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS 111 Million EUR Profit Strategy 28

29. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS KEY RISKS AND MITIGATIONS RISK IMPACT LEVEL POTENTIAL RISK CONTINGENCY PLAN Re-align Implementation Budget 1 HIGH Development of Product MEDIUM Increase sales initiatives 2 Adoption Multi-Brand Diversify and Corporate Focus 3 LOW Private Market Opportunity 29

30. IN CLOSING

31. KINTO KINDNESS: RELATIONSHIPS ARE KEY DOUBLE FEET in 2026 220K Deliver 111M EUR PROFIT over 5 years TO BECOME THE MOBILITY LEADER IN EUROPE 31

32. 2022 GSB GROUP 5 | RECOMMENDATIONS 4 | KEY ISSUES 3 | VALUE PROMISE 2 | OWNERS CONUNDRUM Noxolo Gqada Egla Ntumba ANALYSIS Topaz Booysen Rashay Makan Thank you STATE CURRENT

33. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS SUMMARY OF KEY FINANCIAL DRIVERS BUSINESS MODEL REVENUE DRIVERS 3.5% Industry CAGR 600 EUR PM Lease Cost (Corporate) 450 EUR PM Lease Cost (Private) XXX XXX XX XXX XXX XX XX

34. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS ALTERNATIVES 1 2 3 ALTERNATIVE 3 ALTERNATIVE 1 ALTERNATIVE 2 XXX XXX XXX XXXX XXX XXX XXXX XXX XXX XXXX XXX XXX 34

35. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS RECOMMENDATIONS AND ALTERNATIVES MARKET SHARE CORE LEVERAGE FOX ALIGNED WITH CONSUMER NEEDS COMPETENCY CRITERIA: 1 Soft launch & R/D 2 Marketing campaign Alt 1 Pay per view Alt 2 International expansion Alt 3 International expansion 35

36. SITUATION RECOMMENDATIONS CONTINGENCIES BUSINESS ANALYSIS ALTERNATIVES IMPLEMENTATION FINANCIALS SITUATIONAL ANALYSIS XXXX XXXX XXX XXX XX XXX XXX XX TODAY 2000 s 2000 s 2000 s 2000 s XXXX XXXX XXX XXX XX XXX XXX XX 36