Kentucky Cattlemen's Association Long-Range Plan Overview

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Kentucky Cattlemen's Association has outlined a comprehensive long-range plan for 2020-2025, focusing on cultivating value-added marketing opportunities, strengthening research and outreach, enhancing engagement and advocacy, and developing organizational infrastructure. The plan includes strategies for growing beef solutions, improving education and outreach, collaborating with universities, enhancing advocacy efforts, and upgrading internal systems. Additionally, the association is actively adapting to the challenges posed by COVID-19 by supporting essential agriculture activities and providing assistance to farmers. Collaborations with the University of Kentucky and initiatives like the Kentucky Beef Network and Eden Shale Farm demonstrate their commitment to advancing the state's beef industry.

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Uploaded on Oct 06, 2024 | 1 Views

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KCA LONG RANGE PLAN 2020-2025 Core Strategy I. Cultivate value-added marketing opportunities This strategy is focused on growing Beef Solutions through more disciplined market planning, a broadercustomer base and an expanded product portfolio. This strategy also includes several initiatives directed at improving the CPH program and developing programs to add more value to Kentucky cattle through special marketing alternatives or new business models enabling the finishing of beef cattle in Kentucky. Core Strategy II. Strengthen research, demonstration and outreach This strategy includes initiatives focused on providing more education to KCA members and improved outreach to consumers and key influencers. KCA will collaborate with universities to complete research projects and will explore the development of a regional Beef Center of Excellence that will provide leadership to the Southeastern United States in research and education efforts focused on beef cattle. Core Strategy III. Improve KCA engagement, collaboration and advocacy This strategy involves initiatives that will strengthen county organizations, improve the overall value proposition of KCA and increase the level of engagement of KCA members on legislative and policy issues. KCA will seek new ways to collaborate with Universities, Boards and other agricultural organizations and will complete an assessment of youth activities and events to improve their effectiveness. Core Strategy IV. Develop and leverage organizational infrastructure and capabilities This strategy is focused on upgrading internal systems and infrastructure ranging from the producer database to information technology capabilities. Included in this effort will be the completion of a comprehensive technology and facility plan to drive resource allocation over the next several years and investment in employee development, training and compensation programs to ensure the retention of a high caliber, motivated staff.

COVID-19 UPDATE Ag is essential Kentucky Processing Plants Kentucky Livestock Markets Coronavirus Farm Assistance Program (CFAP) Risk Management

KENTUCKY BEEF NETWORK Partnership with University of Kentucky Health Nutrition Genetics Master Series Kentucky Calves On Farm Learning Marketing Forages Training Programs Environmental

EDEN SHALE FARM, OWEN COUNTY Partnership between University of Kentucky and Kentucky Beef Network- Opened 2013 Hands on Learning Center & Demonstration Farm Boots on the Ground Over 2,323 people since 2013 Large Bale Feeder plans downloaded in 30 states

Managers Jeff Pettit, Chairman - Webster County Charles Miller, Jessamine County Ben Lloyd, Ohio County Reed Graham, Wolfe County Wanda Hawkins, Shelby County

SUPPLY CHAIN

KENTUCKY FARM FAMILY IMPACT Beef Solutions has purchased 2,014 cows from 161 individual farms across 53 counties in Kentucky. As a result, sales of Kentucky Cattlemen s Ground Beef has placed $1,578,468.32 back on Kentucky farms through the purchase of these cows.

Kentucky Cattlemens Ground Beef is available for purchase in 159 Kroger locations in KY, TN, IN and IL. Beef Solutions launched Kentucky Cattlemen s Ground Beef patties in Kroger Butcher Shops in April 2020 in 120 locations across KY, TN and IN. This has increased exposure to shoppers who purchase ground beef from this section of the meat department.