Integration of Rent-a-Car with Fleet Solutions - Ko Group & Otoko Otomotiv

I
ntegrat
ion of 
Rent a Car
with
 Fleet Solutions
Koç Group
Energy
Automotive
Consumer
Durables
Finance
Automotive
Manufacturing
Car Rental
Fleet Solutions
Dealership
O
t
o
k
o
ç
 
O
t
o
m
o
t
i
v
Koç Holding & Otokoç Otomotiv –
 Key Highlights
Koç 
Hol
ding A.
Ş
Fortune 500
 Global
:  381
st
Sales:  $
25
.
5
 
Bn
Net 
Profit
:
 $1.
3 Bn
Assets: 
$2
5
.
1
 
Bn
 
Market capitalization
: $
9
.
5
 
Bn
MSCI Turkey: 5
th
 rank in MSCI Turkey index
Otoko
ç
 
Otomotiv A.Ş
Sales
: $ 1
.9
 
Bn
3
1st
 biggest company in Turkey
Holding 
8% of new car sales in Turkey-
(
79
,
0
00 new and 2
4
,000 used car)
Market leader in Rent a Car
57
% market share and 1
6
,
0
00 vehic
le
s
Strong Operational Leas
ing
 position with 9
.1
%
market share and 2
3
.
850
 vehicles
Turnover Million EUR
Otokoç Otomotiv –
 
Milestones
Otokoç:
First Ford
Dealership
Egemak:
First Fiat
Dealership
Avis TR
Licence
agree
me
nt
Avis Azerbaijan
Otokoç &
Birmot & Avis
Merger
Budget TR
Licence
agreement
Avis
Northern
Iraq
Otokoc
Hungary Kft.
Budget
Hungary
Budget
Ukraine
Otoko
ç
 
Georgia
 – Budget
Our Mission
To develop new innovative solutions
To cover the entire life cycle of corporate fleet
management
To 
b
ecome a significant player of the mobility
market
Otokoc Georgia at a Glance
Otokoc Georgia LLC is the holder of the master franchise of Budget Rent a Car in Georgia.
It is a 100% subsidiary of Otokoc Otomotiv Turkey.
Budget started its active operations in Georgia in September 2016.
The company is currently based in Tbilisi with one downtown office in Rose Revolution Square and the other at Shota
Rustaveli Tbilisi International Airport.
Budget is involved in the short-term rental and long-term leasing of vehicles, with long-term leasing accounting for
c.52% of operations in terms of revenue.
 The Company has a diversified offering, catering to leisure, business, and insurance markets in RAC, as well as large
corporates, SMBs and individuals in the LTR market
 Operating Segments:
 
-
        LTR: Car rentals >1 year to corporations, SMBs and individuals (typically 3-4 years)
 
-       
 RAC: Car rentals <1 year to leisure, business and insurance / leasing customers
 
-        Fleet management: Procurement, fleet management and remarketing
 
-        Sale and leaseback
The particularities of Rent a Car & Operational Leas
ing
Operational Leas
ing
 
A
dvantages
Selection and acquisition of vehicles
Fleet 
Handling
: all kind of services related to
everyday vehicle operations
Fuel management
Tire 
management
Repair services
Replacement car
Pick up and delivery
Billing reporting
Insurance and registration
Assistance & Consulting
Comfort service
No
 need to tie up capital in the vehicles
To use saved funds for core business
Favorable and
 predictable costs
Easy accounting, vehicle
s
 
are 
not part of
the balance sheet
D
epreciation and risk 
are 
born
e
 by the
lessor
The residual value is granted in the
begin
ning
 of the 
leasing
R
ational financial decision
2 in 1 formula
E
xtension of the operating leas
ing
model for one-year term
 and 
use
this for shorter periods too by
utilizing the flexibility of our Rent a
Car fleet making sure that the
holding cost is covered
.
 Internship programs
 Production Orders
 Services and Total Loss
 Project Jobs
The newly acquired corporate partners 
with 
reasonable prices
 
give a more balanced income
to our 
Rent a Car business unit
F
avorable prices (-20%-30%) achieved with this new model
 are easy 
gain
 without pain 
 f
or our
customers
A whole new service implemented in the Operational Leas
ing
 model 
gives
 us 
a 
unique
position in
 the market
2 in 1 formula
Sample Quotation
Terms & Conditions;
 
Price Includes;
Periodic Maintenance,
Insurance  ( up to  50.000 USD TPL )
Replacement Car During Maintenance & Accident,
Winter Tyres
 
Price Excludes;
VAT ( %18 ) , Fuel
Berat Ecemis
Country Manager
Budget Rent A Car
 
Otokoc Georgia LLC
37 Rustaveli Avenue 
Tbilisi / Georgia
Office: 
+ 995 322 234 112
berat@budget.com.ge
 
Contact
 
D
etails
Irakli
 
Tsulaia
Sales Specialist-Long Term
Budget 
R
ent a Car
Otokoc Georgia LLC
37 Rustaveli
Avenue.Tbilisi,Georgia
Office:+995 322 234 112
Mob:  +995 599 234 267
irakli.tsulaia@budget.com.ge
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The integration of rent-a-car services with fleet solutions by Ko Group and Otoko Otomotiv offers a comprehensive approach to corporate fleet management. Ko Holding and Otoko Otomotiv, key players in the automotive industry, have established themselves as leaders in the Turkish market with a strong presence in car rental and operational leasing. Through strategic partnerships and mergers, Otoko Otomotiv has achieved significant milestones, expanding its services internationally. With a focus on innovative solutions and mobility market growth, Otoko Georgia Budget aims to cover the entire life cycle of fleet management. Otokoc Georgia, holding the master franchise of Budget Rent-a-Car in Georgia, offers diverse vehicle rental and leasing options catering to various markets.

  • Integration
  • Fleet Solutions
  • Ko Group
  • Otoko Otomotiv
  • Car Rental

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  1. Integration of Rent a Car with Fleet Solutions www.budget.hu www.budgetflotta.hu

  2. Ko Group Consumer Durables Energy Automotive Finance Car Rental Fleet Solutions Dealership Automotive Manufacturing Otoko Otomotiv 2

  3. Ko Holding & Otoko Otomotiv Key Highlights Otoko Otomotiv A. Sales: $ 1.9 Bn 31st biggest company in Turkey Holding 8% of new car sales in Turkey- (79,000 new and 24,000 used car) Market leader in Rent a Car 57% market share and 16,000 vehicles Strong Operational Leasing position with 9.1% market share and 23.850 vehicles Ko Holding A. Fortune 500 Global: 381st Sales: $25.5 Bn Net Profit: $1.3 Bn Assets: $25.1 Bn Market capitalization: $9.5 Bn MSCI Turkey: 5th rank in MSCI Turkey index Turnover Million EUR 3

  4. Otoko Otomotiv Milestones Otoko : First Ford Dealership Avis Azerbaijan Egemak: First Fiat Dealership Avis TR Licence agreement Birmot Merger Otoko Merger Otoko & Birmot & Avis Merger Zipcar TR Licence agreement Avis Kazakhstan Zipcar Turkey Avis Northern Iraq Budget Northern Cyprus Otoko First Volvo Dealership Otokoc Hungary Kft. Budget Hungary Budget TR Licence agreement Otoko Insurance Budget Georgia Budget Ukraine 4

  5. 5

  6. Otoko Georgia Budget Our Mission To develop new innovative solutions To cover the entire life cycle of corporate fleet management To become a significant player of the mobility market 6

  7. Otokoc Georgia at a Glance Otokoc Georgia LLC is the holder of the master franchise of Budget Rent a Car in Georgia. It is a 100% subsidiary of Otokoc Otomotiv Turkey. Budget started its active operations in Georgia in September 2016. The company is currently based in Tbilisi with one downtown office in Rose Revolution Square and the other at Shota Rustaveli Tbilisi International Airport. Budget is involved in the short-term rental and long-term leasing of vehicles, with long-term leasing accounting for c.52% of operations in terms of revenue. The Company has a diversified offering, catering to leisure, business, and insurance markets in RAC, as well as large corporates, SMBs and individuals in the LTR market Operating Segments: - - - - LTR: Car rentals >1 year to corporations, SMBs and individuals (typically 3-4 years) RAC: Car rentals <1 year to leisure, business and insurance / leasing customers Fleet management: Procurement, fleet management and remarketing Sale and leaseback 7

  8. The particularities of Rent a Car & Operational Leasing Rent a Car Classic Operational Lease Period From 1 day to maximum 1 year From 1 years to 4 years Price Expensive (with the same parameters + 40%) Optimized Flexibility Flexible, it can be cancelled any time Not flexible, penalty fee in case of cancellation Running Max 3500 km/month limit According to agreement, no limits Insurance High risk- high down payment Casco Vehicles Younger than two years, maximum with 40.000 Km High mileage, aging fleet towards the end of the period Usage Tourism- private rentals, casual corporate rentals, periodical project jobs, replacement cars for corporate fleets, internship programs Managerial cars, regional representatives, sales colleagues, pool car, goods transport Model Holding cost + expected profit Financing + taxes + insurances + other linked services + expected profit Goal To rotate the entire fleet within one business year, to utilize the fleet at the best capacity, to produce the holding cost at the soonest A stable long term income source, pre-calculated risk and P&L. 8

  9. Operational Leasing Advantages Comfort service Rational financial decision Selection and acquisition of vehicles No need to tie up capital in the vehicles Fleet Handling: all kind of services related to everyday vehicle operations Fuel management Tire management Repair services Replacement car Pick up and delivery Billing reporting Insurance and registration To use saved funds for core business Favorable and predictable costs Easy accounting, vehicles are not part of the balance sheet Depreciation and risk are borne by the lessor The residual value is granted in the beginning of the leasing Assistance & Consulting 9

  10. 2 in 1 formula Extension of the operating leasing model for one-year term and use this for shorter periods too by utilizing the flexibility of our Rent a Car fleet making sure that the holding cost is covered. Internship programs Production Orders Services and Total Loss Project Jobs Fleet Solutions Rent a Car 10

  11. 2 in 1 formula The newly acquired corporate partners with reasonable prices give a more balanced income to our Rent a Car business unit Favorable prices (-20%-30%) achieved with this new model are easy gain without pain for our customers A whole new service implemented in the Operational Leasing model gives us a unique position in the market 11

  12. Sample Quotation Period ( Month ) 36 36 36 36 Brand / Model Unit Price Km-Annual KM Out Limit ( Lari / KM ) Hilux 0F 2.4 Diesel Hilux 6F 2.7L Rav4 2.0L Prado 3.0 Diesel 1 1 1 1 2,100 1,825 1,625 2,950 20,000 20,000 20,000 20,000 0.06 0.06 0.05 0.06 Terms & Conditions; Price Includes; Periodic Maintenance, Insurance ( up to 50.000 USD TPL ) Replacement Car During Maintenance & Accident, Winter Tyres Price Excludes; VAT ( %18 ) , Fuel 12

  13. ContactDetails Berat Ecemis Country Manager Budget Rent A Car Irakli Tsulaia Sales Specialist-Long Term Budget Rent a Car Otokoc Georgia LLC 37 Rustaveli Avenue.Tbilisi,Georgia Office:+995 322 234 112 Mob: +995 599 234 267 irakli.tsulaia@budget.com.ge Otokoc Georgia LLC 37 Rustaveli Avenue Tbilisi / Georgia Office: + 995 322 234 112 berat@budget.com.ge 13

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