Insights into Developing an Effective Strategy for Management Skills
Refreshing your management skills programme
Session 5:
Developing a strategy
Nicci Iacovou
Quality Learning and Development
Refreshing your management skills programme
Developing a strategy
Today’s session will be:
•
Interactive, outlining the different
processes for strategy development in
practice, providing some basic tools for
developing strategies. The workshop will
also include time for practical application
to the workplace, of theory learnt.
Refreshing your management skills programme
Developing a strategy
Learning outcomes
At the end of the session, you will have :-
•
An understanding of strategy
development
•
Increased familiarity with the methods for
producing strategies
•
A framework for developing a strategy.
Refreshing your management skills programme
Developing a strategy
What is strategy?
Many definitions.
Here are a few………..
Refreshing your management skills programme
Developing a strategy
Definition of strategy 1
Comes from the Greek for “strategos” meaning
‘general’. Hence
The Concise Oxford Dictionary
definition, 7
th
edition, 1982:
“Generalship, the art of war, management of an
army in a campaign………….to impose upon the
enemy the place and time and conditions for
fighting….; instance of, or plan formed according
to, this.”
Refreshing your management skills programme
Developing a strategy
Definition of strategy 2
‘
S
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r
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m
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p
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t
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t
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s
.
’
(Johnson and Scholes, 1999)
Refreshing your management skills programme
Developing a strategy
Definition of strategy 3
A simpler to understand definition is: -
“Strategy formulation is the process (structured
or unstructured) of sketching out an activity map
or pattern, which will guide an organisation’s
deliberate moves, and will take it from ‘here to
there’.”
Source unknown
Refreshing your management skills programme
Developing a strategy
Different strategic management processes
Theories of managerial control over strategic
direction
W
h
i
c
h
o
f
t
h
e
a
b
o
v
e
i
s
f
a
v
o
u
r
e
d
b
y
t
h
e
N
H
S
?
Refreshing your management skills programme
Developing a strategy
Different approaches to strategic management
W
h
i
c
h
a
p
p
r
o
a
c
h
i
s
/
w
o
u
l
d
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e
a
d
o
p
t
e
d
b
y
t
h
e
N
H
S
?
Refreshing your management skills programme
Developing a strategy
Levels of strategy
1.
Corporate strategy
2.
Business unit strategy
3.
Operational strategies
Refreshing your management skills programme
Developing a strategy
Vocabulary of strategy
•
Mission
•
Vision
•
Goal
•
Objective
•
Core competencies
•
Strategic architecture
Refreshing your management skills programme -
Developing a strategy
Three main aspects of strategy – strategic management model
Taken from Johnson and Scholes (1999),
Exploring Corporate Strategy
Refreshing your management skills programme
Developing a strategy
Strategy analysis….
… is vital before developing a strategy.
Widely used tool is a SWOT/SCOT
analysis, developed at Harvard University:
‘Summarises key issues from an analysis
of the environment and the strategic
capability of the organisation.”
Adapted from Johnson & Scholes
Exploring Corporate Strategy
Prentice
Hall, 1999
Refreshing your management skills programme
Developing a strategy
SWOT/SCOT analysis…
….helps to identify the extent to which
present and future performance of the
individuals in the team contributes to the
future success of that team.
Present and future performance will be
affected by factors which are internal and
external to the team/organisation.
Refreshing your management skills programme
Developing a strategy
SWOT/SCOT analysis
continued
I
n
t
e
r
n
a
l
f
a
c
t
o
r
s
–
o
v
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w
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m
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–
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:
-
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W
e
a
k
n
e
s
s
e
s
/
C
h
a
l
l
e
n
g
e
s
Group work – list at least 8 examples of
internal factors in your workplace
Refreshing your management skills programme
Developing a strategy
SWOT/SCOT analysis
continued
E
x
t
e
r
n
a
l
f
a
c
t
o
r
s
–
o
v
e
r
w
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m
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–
c
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d
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:
-
O
p
p
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t
u
n
i
t
i
e
s
T
h
r
e
a
t
s
Refreshing your management skills programme
Developing a strategy
SWOT External factors
continued
O
p
p
o
r
t
u
n
i
t
i
e
s
a
n
d
T
h
r
e
a
t
s
c
a
n
b
e
d
i
v
i
d
e
d
i
n
t
o
s
i
x
f
a
c
t
o
r
s
,
a
P
E
S
T
L
E
a
n
a
l
y
s
i
s
:
-
Group work – list at least 1 example of each of these
external factors in your workplace
Refreshing your management skills programme
Developing a strategy
SWOT/SCOT analysis
Use the quadrant provided to conduct
a SWOT analysis on your practice or
network or cluster
Refreshing your management skills programme
Developing a strategy
Strategic choice and implementation
1.
Are the aims and objectives clearly identified?
2.
Relevant national/local policies taken into
account?
3.
Health related factors considered? –
population, minority groups, health status,
access etc.
4.
Evidence of effectiveness identified and
considered? – research, professional
standards, patient views, local projects etc.
Refreshing your management skills programme
Developing a strategy
Strategic choice and implementation
continued
5.
Has the whole spectrum of care been
addressed? – health promotion, referrals,
follow-up, needs of particular groups, audit etc.
6.
Has the relationship to other services/agencies
etc. been considered? – CCG, acute trusts,
social service, public health, community
pharmacy, voluntary sector etc.
7.
Workplace, education and training issues
considered/prioritised?
Refreshing your management skills programme
Developing a strategy
Strategic choice and implementation
continued
6.
Research and development implications?
7.
Successful criteria for evaluating process
and impact considered?
8.
Financial accountability and cost
effectiveness? Timescale for
implementation?
9.
Communication strategy to disseminate
health impact message?
10.
Future technology development?
Refreshing your management skills programme
Developing a strategy
Strategy framework
•
Strategic direction – the vision
•
Statement of purpose
•
Background and current situation
•
The need for change
•
Priorities
•
Action plan
23
Refreshing your management skills programme
Developing a strategy
Rules about strategic action plans – they
should
:
Look after your ARMPITS
A
ppropriate
R
elevant/
R
ealistic
/
R
eviewed
M
easurable
P
ossible
I
dentifiable
T
ime-limited
S
t
r
e
t
c
h
i
n
g
&
S
p
e
c
i
f
i
c
Be SMARTER
S
tretching &
S
pecific
M
easurable
A
ppropriate/Achievable
R
elevant/Realistic
T
ime-limited
E
njoyable/Evaluated
R
eviewed
Refreshing your management skills programme
Developing a strategy
Moving forward
Based on what you have learnt today:
•
Discuss with the people next to you what one
or two things you will do when you return to
the workplace.
•
Set a timescale for what you will do.
Refreshing your management skills programme
Developing a strategy
Resources
http://www.england.nhs.uk/
Everyone Counts: Planning for Patients 2014/15 -
2018/19: Technical Definitions for CCGs and Area Teams
http://www.england.nhs.uk/wp-
content/uploads/2014/01/ec-tech-def-1415-1819.pdf
NHS Strategy Templates
http://www.england.nhs.uk/ourwork/forward-
view/sop/templates/
Exploring Corporate Strategy
by Johnson and Scholes (or
later edition by several authors incl Johnson and Scholes)
Refreshing your management skills programme
Developing a strategy
Thank you
Any questions?
Refreshing your management skills programme
Developing a strategy
Finito/Terminado
Please complete the feedback sheet
Nicci Iacovou, QLD. nicci37@btinternet.com
Developing a strategy
Explore the essence of developing a robust strategy in the management skills domain with a focus on practical tools, methods, and outcomes. Delve into diverse definitions of strategy, its historical roots, and contemporary significance in organizational success.
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Presentation Transcript
Refreshing your management skills programme Session 5: Developing a strategy Nicci Iacovou Quality Learning and Development
Refreshing your management skills programme Developing a strategy Today s session will be: Interactive, outlining the different processes for strategy development in practice, providing some basic tools for developing strategies. The workshop will also include time for practical application to the workplace, of theory learnt.
Refreshing your management skills programme Developing a strategy Learning outcomes At the end of the session, you will have :- An understanding of strategy development Increased familiarity with the methods for producing strategies A framework for developing a strategy.
Refreshing your management skills programme Developing a strategy What is strategy? Many definitions. Here are a few ..
Refreshing your management skills programme Developing a strategy Definition of strategy 1 Comes from the Greek for strategos meaning general . Hence The Concise Oxford Dictionary definition, 7thedition, 1982: Generalship, the art of war, management of an army in a campaign .to impose upon the enemy the place and time and conditions for fighting .; instance of, or plan formed according to, this.
Refreshing your management skills programme Developing a strategy Definition of strategy 2 Strategy is the direction and scope of an organisation over the long term; which achieves advantage for the organisation through its configuration of resources within a changing environment, to meet the needs of markets and to fulfil stakeholder expectations. (Johnson and Scholes, 1999)
Refreshing your management skills programme Developing a strategy Definition of strategy 3 A simpler to understand definition is: - Strategy formulation is the process (structured or unstructured) of sketching out an activity map or pattern, which will guide an organisation s deliberate moves, and will take it from here to there . Source unknown
Refreshing your management skills programme Developing a strategy Different strategic management processes Theories of managerial control over strategic direction Which of the above is favoured by the NHS?
Refreshing your management skills programme Developing a strategy Different approaches to strategic management Which approach is/would be adopted by the NHS?
Refreshing your management skills programme Developing a strategy Levels of strategy 1. Corporate strategy 2. Business unit strategy 3. Operational strategies
Refreshing your management skills programme Developing a strategy Vocabulary of strategy Mission Vision Goal Objective Core competencies Strategic architecture
Refreshing your management skills programme - Developing a strategy Three main aspects of strategy strategic management model Taken from Johnson and Scholes (1999), Exploring Corporate Strategy
Refreshing your management skills programme Developing a strategy Strategy analysis . is vital before developing a strategy. Widely used tool is a SWOT/SCOT analysis, developed at Harvard University: Summarises key issues from an analysis of the environment and the strategic capability of the organisation. Adapted from Johnson & Scholes Exploring Corporate Strategy Prentice Hall, 1999
Refreshing your management skills programme Developing a strategy SWOT/SCOT analysis .helps to identify the extent to which present and future performance of the individuals in the team contributes to the future success of that team. Present and future performance will be affected by factors which are internal and external to the team/organisation.
Refreshing your management skills programme Developing a strategy SWOT/SCOT analysis continued Internal factors over which the team/organisation has some control can be divided into:- Strengths Weaknesses/Challenges Group work list at least 8 examples of internal factors in your workplace
Refreshing your management skills programme Developing a strategy SWOT/SCOT analysis continued External factors over which the team/organisation has little or no control can be divided into:- Opportunities Threats
Refreshing your management skills programme Developing a strategy SWOT External factors continued Opportunities and Threats can be divided into six factors, a PESTLE analysis:- Political Technical Economic Legal Sociological Environmental/Ecological Group work list at least 1 example of each of these external factors in your workplace
Refreshing your management skills programme Developing a strategy SWOT/SCOT analysis Use the quadrant provided to conduct a SWOT analysis on your practice or network or cluster
Refreshing your management skills programme Developing a strategy Strategic choice and implementation 1. Are the aims and objectives clearly identified? 2. Relevant national/local policies taken into account? 3. Health related factors considered? population, minority groups, health status, access etc. 4. Evidence of effectiveness identified and considered? research, professional standards, patient views, local projects etc.
Refreshing your management skills programme Developing a strategy Strategic choice and implementation continued 5. Has the whole spectrum of care been addressed? health promotion, referrals, follow-up, needs of particular groups, audit etc. 6. Has the relationship to other services/agencies etc. been considered? CCG, acute trusts, social service, public health, community pharmacy, voluntary sector etc. 7. Workplace, education and training issues considered/prioritised?
Refreshing your management skills programme Developing a strategy Strategic choice and implementation continued 6. Research and development implications? 7. Successful criteria for evaluating process and impact considered? 8. Financial accountability and cost effectiveness? Timescale for implementation? 9. Communication strategy to disseminate health impact message? 10.Future technology development?
Refreshing your management skills programme Developing a strategy Strategy framework Strategic direction the vision Statement of purpose Background and current situation The need for change Priorities Action plan
Refreshing your management skills programme Developing a strategy Rules about strategic action plans they should : Look after your ARMPITS Appropriate Relevant/Realistic/Reviewed Measurable Possible Identifiable Time-limited Stretching &Specific Be SMARTER Stretching & Specific Measurable Appropriate/Achievable Relevant/Realistic Time-limited Enjoyable/Evaluated Reviewed 23
Refreshing your management skills programme Developing a strategy Moving forward Based on what you have learnt today: Discuss with the people next to you what one or two things you will do when you return to the workplace. Set a timescale for what you will do.
Refreshing your management skills programme Developing a strategy Resources http://www.england.nhs.uk/ Everyone Counts: Planning for Patients 2014/15 - 2018/19: Technical Definitions for CCGs and Area Teams http://www.england.nhs.uk/wp- content/uploads/2014/01/ec-tech-def-1415-1819.pdf NHS Strategy Templates http://www.england.nhs.uk/ourwork/forward- view/sop/templates/ Exploring Corporate Strategy by Johnson and Scholes (or later edition by several authors incl Johnson and Scholes)
Refreshing your management skills programme Developing a strategy Thank you Any questions?
Refreshing your management skills programme Developing a strategy Finito/Terminado Please complete the feedback sheet
