Innovating Media Buyer Tracking System - Final Project Summary
Final project by Sofa Sarmiento, Dany Benavides, Maria Camila London, Juan Camilo Garcia, and Daniel Serrano involves the development of a cutting-edge media buyer tracking system. The project addresses pain points related to manual data input and provides solutions to enhance client interaction and campaign performance evaluation. Key highlights include creating an ideal user journey, stakeholder mapping, value heat map, and prototype functions tailored to meet the needs of media buyers. The final app showcases the innovative features designed to streamline the tracking metrics process effectively.
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Presentation Transcript
FINAL PROJECT Sof a Sarmiento Dany Benavides Maria Camila Londo o Juan Camilo Garc a Daniel Serrano
INDIRECT DIRECT CEO CORE CMO THERE IS AN INTERACTION BETWEEN ALL OF THE STAKEHOLDERS Clientes STAKEHOLDER MAP
THEPROCESSOFMANUALLYFILLINGALLTHEREPORTSISA TEDIOUSTASK: THEREARE MANYCLIENTSAND FOREACHOF THEMWEHAVETOMANUALLYINPUT, COPYAND PASTE AL THE DATA. MainPain Point
MEDIA BUYER FINAL USER: CIARAN IAG Marketing In Charge Of: E-mail distribution and Ads Tracking metrics Trace results
PROTOTYPE FUNCTIONS See a list of all the Clients See all of the Client s information in one place See Insights about the performance of each campaign See the details of a Client: Graphs and metrics
THANK YOU https://github.com/SISEMP- IAG-MEDIA/Project Any Questions?
