Innovating Media Buyer Tracking System - Final Project Summary
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IAG
MEDIA
FINAL PROJECT
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STAKEHOLDER MAP
THERE IS AN INTERACTION BETWEEN ALL OF THE STAKEHOLDERS
INDIRECT
DIRECT
CORE
CMO
Clientes
CEO
VALUE HEAT MAP
IDEAL USER JOURNEY
THE PROCESS OF MANUALLY FILLING ALL THE REPORTS IS A
TEDIOUS TASK: THERE ARE MANY CLIENTS AND FOR EACH OF
THEM WE HAVE TO MANUALLY INPUT, COPY AND PASTE AL THE
DATA.
Main
Pain Point
MEDIA BUYER
FINAL USER: CIARAN
▸
IAG Marketing
▸
In Charge Of
:
▸
E-mail distribution and Ads
▸
Tracking metrics
▸
Trace results
PROTOTYPE FUNCTIONS
See a list of all the Clients
See the details of a Client: Graphs and metrics
See all of the Client’s information in one place
See Insights about the performance of each campaign
PROTOT
YPE
FINAL
APP
FI
NAL
APP
F
INAL
APP
F
INAL
APP
THANK YOU
THANK YOU
https://github.com/SISEMP-
IAG-MEDIA/Project
Any Questions?
Final project by Sofa Sarmiento, Dany Benavides, Maria Camila London, Juan Camilo Garcia, and Daniel Serrano involves the development of a cutting-edge media buyer tracking system. The project addresses pain points related to manual data input and provides solutions to enhance client interaction and campaign performance evaluation. Key highlights include creating an ideal user journey, stakeholder mapping, value heat map, and prototype functions tailored to meet the needs of media buyers. The final app showcases the innovative features designed to streamline the tracking metrics process effectively.
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Presentation Transcript
FINAL PROJECT Sof a Sarmiento Dany Benavides Maria Camila Londo o Juan Camilo Garc a Daniel Serrano
INDIRECT DIRECT CEO CORE CMO THERE IS AN INTERACTION BETWEEN ALL OF THE STAKEHOLDERS Clientes STAKEHOLDER MAP
THEPROCESSOFMANUALLYFILLINGALLTHEREPORTSISA TEDIOUSTASK: THEREARE MANYCLIENTSAND FOREACHOF THEMWEHAVETOMANUALLYINPUT, COPYAND PASTE AL THE DATA. MainPain Point
MEDIA BUYER FINAL USER: CIARAN IAG Marketing In Charge Of: E-mail distribution and Ads Tracking metrics Trace results
PROTOTYPE FUNCTIONS See a list of all the Clients See all of the Client s information in one place See Insights about the performance of each campaign See the details of a Client: Graphs and metrics
THANK YOU https://github.com/SISEMP- IAG-MEDIA/Project Any Questions?
