Importance of Sales Organization in Business Growth
Sales organization plays a crucial role in creating demand, managing stock, maximizing contribution, and ensuring customer satisfaction through efficient sales strategies and timely order execution. It involves information collection, product planning, sales forecasting, budgeting, policy setting, recruitment, training, supervision, and sales promotion activities to drive business success.
Uploaded on Mar 02, 2025 | 0 Views
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Presentation Transcript
SALES ORGANISATION
Need for Sales organization: To create demand . Keeping enough stock by looking at the future demand. Maximum contribution. Demand for the goods has to be created through efficient salesman. Effective advertising campaign has to be undertaken. Arrangements have to be made for the prompt execution of the orders. Complaints or grievances of the customers have to be attended to and redressed quickly. Outstanding bills have to be collected. Production or purchase of goods has to be planned and adjusted in accordance with the marketing conditions. Regular study of marketing condition
Function of Sales Organization It has to collect marketing information. It has to undertake product planning. It has to forecast the sales. It has to undertake sales budgeting. It has to lay down a clear and sound selling policy. It has to undertake the work of recruitment and selection of salesman It has to undertake the task of training salesmen. It has to perform the task of supervision and control of salesmen. It has to devise suitable plans for remunerating the salesman. It has to arrange for advertising and publicity.
It has to undertake sales promotion activities. It is also concerned with the selling routine. Order preparation and office recording. Preparation of customer s record cards. Maintenance of salesmen s record.
