Guide to Rebranding Strategies and Steps
REBRANDI
NG
WHAT IS
REBRANDIN
G?
Rebranding is the process of
changing the corporate image of
an organization .
Major Reasons
to consider a
Rebrand
01
New locations
02
Market repositioning
03
New philosophy
0
4
Mergers and acquisitions
REBRANDING
STRATEGY
Identify whether your brand needs a partial or total rebrand.
Re-establish your brand's target market through research to identify what
demographic you're hoping to attract with a rebrand.
Redefine your company's vision, mission, and values, and use these new
definitions as guideposts for your strategy.
01
02
03
04
05
Redefine your
company's vision,
mission, and values.
HOW TO REBRAND A
COMPANY
Reestablish your
brand's audience
and market
Take a look at who's actually buying
from you - and who they're
buying
from,
instead of you.
Comparing this against your initial
target market and audience might
reveal some stark differences.
Redefine your
company's vision,
mission, and values
What are you doing? How are you
doing it? Why are you doing it?
When you're re-evaluating your
vision, mission, and values during
a rebrand, these are the three
questions you'll need to ask
yourself.
Rename your
company during a
rebrand
If you're revisiting your name
while rebranding, focus on
alignment with your brand's
vision, mission, and values --
more than just what sounds good.
Reconsider your
brand’s slogan
•
Make a claim
•
Get metaphorical
•
Use poetic language
•
Provide instructions
•
Leverage labels
•
Compliment customers
Rebuild your brand
identity
You might want to redesign your
logo, use new colors in your
brand material, or even create
new brand guidelines
Note: After adding your pictures, right click on it and “Send To Back”.
Rebranding is the process of changing the corporate image of an organization. This comprehensive guide covers the importance of rebranding, major reasons to consider it, strategies for identifying the need for rebranding, steps to redefine your brand's vision, mission, and values, along with tips on renaming your company and reconsidering your brand's slogan.
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Presentation Transcript
R E B R A N D I N G
W H A T I S R E B R A N D I N G ? Rebranding is the process of changing the corporate image of an organization .
01 New locations 02 Market repositioning Major Reasons to consider a Rebrand 3 03 New philosophy 0 4 Mergers and acquisitions
REBRANDING STRATEGY Identify whether your brand needs a partial or total rebrand. 4 Re-establish your brand's target market through research to identify what demographic you're hoping to attract with a rebrand. Redefine your company's vision, mission, and values, and use these new definitions as guideposts for your strategy.
HOW TO REBRAND A COMPANY 5 Re-establish your brand's audience and market. Redefine your company's vision, mission, and values. Rename your company during a rebrand. 01 02 03 04 05 Reconsider your brand's slogan. Rebuild your brand identity.
Reestablish your brand's audience and market 6 Take a look at who's actually buying from you - and who they're buying from, instead of you. Comparing this against your initial target market and audience might reveal some stark differences.
Redefine your company's vision, mission, and values What are you doing? How are you doing it? Why are you doing it? 7 When you're re-evaluating your vision, mission, and values during a rebrand, these are the three questions you'll need to ask yourself.
Rename your company during a rebrand 8 If you're revisiting your name while rebranding, focus on alignment with your brand's vision, mission, and values -- more than just what sounds good.
Reconsider your brand s slogan Make a claim Get metaphorical 9 Use poetic language Provide instructions Leverage labels Compliment customers
Rebuild your brand identity 10 You might want to redesign your logo, use new colors in your brand material, or even create new brand guidelines
