Global Impact of Alcohol-Related Road Crashes

1
Addis Ababa
8 July 2015
Brett Bivans
IARD
The impact of alcohol related
road crashes
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Road Traffic Crashes: A Global Epidemic (1)
Worldwide 1.2 million people die each year in road traffic crashes
20-50 million people injured annually
In 2012, Road crashes was the 9
th
 leading cause of death in the
world
Road injury is forecast to be the 7
th
 leading cause of death globally
by 2030
Road traffic crashes are the leading cause of death for people aged
15 – 29 worldwide
2
Road Traffic Crashes: A Global Epidemic (2)
92% of road traffic deaths occur in low and middle income
countries
3
Road Traffic Crashes: A Global Epidemic (3)
Estimated cost - $518 billion annually
$65 billion in low/middle income countries
Costs estimated at 1% - 1.5% GNP (low/middle income
countries)
Alcohol a factor in 33%-69% of fatal crashes (low/middle
income countries)
In many low and middle income countries data on alcohol-
related road traffic deaths is unavailable or unreliable
Differences between countries:
Legal limit for drinking and driving
Definition of what constitutes drinking and driving
4
Characteristics of Drink Driving and Crashes
Crash risk increases with
increasing alcohol consumption
Single vehicle crashes
Run-off-road single vehicle
crashes
High speed crashes (especially
rural)
Hit roadside object crashes
High proportion of nighttime
crashes
High proportion of weekend
crashes
5
Alcohol Effects on Driving
There is an impact on:
 reaction times
driver vigilance
 driver visual acuity
 steering efficiency
 
risk of complications in injury
rehabilitation
6
Demographic Characteristics of Drink Drivers
Males, 18-24 years old
From low socio-economic
groups
Single or divorced
In blue collar occupations
Low education and literacy
levels
Low self-esteem
7
Solutions
Highly motorized countries have been able to reduce drink driving
Examples include Australia, and more recently France
Successful programs cannot always be translated unchanged
to other countries because:
Cultural beliefs differ from country to country
Traffic mix is often very different
Style and quality of road networks can differ
Education levels vary and communication modes differ
.
But 
key principles
 of successful programs can be applied
8
Key Principles of Successful Programs
Strong political commitment to prevent drink
driving
Clearly defined legislation for BAC level and
penalties for offences
Implementing “good practice”
Strong and well publicized enforcement
campaigns
Public education to change attitudes toward
drinking and driving
Strict and swift enforced penalties for
offenders
9
Global Actions on Harmful Drinking Initiatives
Projects in six countries
China, Colombia, Mexico, Nigeria, Russia and Vietnam
Focus on:
Capacity Building
Local Projects
o
Public education and awareness campaigns, enhanced
enforcement campaigns, mass media
Evaluation
10
Shoom Shufair Campaign – Ethiopia
Shoom Shufair is an example of how private sector can help reduce
drinking and driving.
 Project goals:
Raise awareness around not drink-driving
Increased intention to use designated driver (shoom shufair)
Partnerships & collaboration to address the issue
11
Partnerships for Shooom Shufair
 
Broad range of partners involved in the project:
Government (Federal Roads Transport Authority)
Private Sector
Hospitality Industry (Radisson Blu)
Vehicle Rentals/Tour Operators
Insurance (Nyala Insurance)
Media (AfroFM)
12
Summary
Alcohol impairs driving performance
Alcohol involved crashes are a high proportion of all
severe crashes in many countries
Young, inexperienced males are most at risk
Typical alcohol involved crash types are known
There are some key principles of successful programs
and ‘good practice’ interventions proven to reduce
alcohol related crashes
13
Slide Note
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Road traffic crashes pose a significant global health concern, resulting in 1.2 million deaths annually with 20-50 million injuries. Alcohol plays a major role in fatal crashes, affecting 33%-69% in low and middle-income countries. The economic cost is estimated at $518 billion yearly, with demographic characteristics of drink drivers highlighting males aged 18-24 from low socio-economic backgrounds. Risk factors include high-speed crashes, single vehicle incidents, and increased crash risk with alcohol consumption. Efforts are needed to address this global epidemic and reduce the tragic consequences of alcohol-related road crashes.

  • Alcohol
  • Road traffic crashes
  • Global health
  • Drink driving
  • Demographic characteristics

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  1. The impact of alcohol related road crashes Global Overview and Perspectives Addis Ababa 8 July 2015 Brett Bivans IARD 1

  2. Road Traffic Crashes: A Global Epidemic (1) Worldwide 1.2 million people die each year in road traffic crashes 20-50 million people injured annually In 2012, Road crashes was the 9th leading cause of death in the world Road injury is forecast to be the 7th leading cause of death globally by 2030 Road traffic crashes are the leading cause of death for people aged 15 29 worldwide 2

  3. Road Traffic Crashes: A Global Epidemic (2) 92% of road traffic deaths occur in low and middle income countries 3

  4. Road Traffic Crashes: A Global Epidemic (3) Estimated cost - $518 billion annually $65 billion in low/middle income countries Costs estimated at 1% - 1.5% GNP (low/middle income countries) Alcohol a factor in 33%-69% of fatal crashes (low/middle income countries) In many low and middle income countries data on alcohol- related road traffic deaths is unavailable or unreliable Differences between countries: Legal limit for drinking and driving Definition of what constitutes drinking and driving 4

  5. Characteristics of Drink Driving and Crashes Crash risk increases with increasing alcohol consumption Single vehicle crashes Run-off-road single vehicle crashes High speed crashes (especially rural) Hit roadside object crashes High proportion of nighttime crashes High proportion of weekend crashes 5

  6. Alcohol Effects on Driving There is an impact on: reaction times driver vigilance driver visual acuity steering efficiency risk of complications in injury rehabilitation 6

  7. Demographic Characteristics of Drink Drivers Males, 18-24 years old From low socio-economic groups Single or divorced In blue collar occupations Low education and literacy levels Low self-esteem 7

  8. Solutions Highly motorized countries have been able to reduce drink driving Examples include Australia, and more recently France Successful programs cannot always be translated unchanged to other countries because: Cultural beliefs differ from country to country Traffic mix is often very different Style and quality of road networks can differ Education levels vary and communication modes differ. But key principles of successful programs can be applied 8

  9. Key Principles of Successful Programs Strong political commitment to prevent drink driving Clearly defined legislation for BAC level and penalties for offences Implementing good practice Strong and well publicized enforcement campaigns Public education to change attitudes toward drinking and driving Strict and swift enforced penalties for offenders 9

  10. Global Actions on Harmful Drinking Initiatives Projects in six countries China, Colombia, Mexico, Nigeria, Russia and Vietnam Focus on: Capacity Building Local Projects oPublic education and awareness campaigns, enhanced enforcement campaigns, mass media Evaluation 10

  11. Shoom Shufair Campaign Ethiopia Shoom Shufair is an example of how private sector can help reduce drinking and driving. Project goals: Raise awareness around not drink-driving Increased intention to use designated driver (shoom shufair) Partnerships & collaboration to address the issue 11

  12. Partnerships for Shooom Shufair Broad range of partners involved in the project: Government (Federal Roads Transport Authority) Private Sector Hospitality Industry (Radisson Blu) Vehicle Rentals/Tour Operators Insurance (Nyala Insurance) Media (AfroFM) 12

  13. Summary Alcohol impairs driving performance Alcohol involved crashes are a high proportion of all severe crashes in many countries Young, inexperienced males are most at risk Typical alcohol involved crash types are known There are some key principles of successful programs and good practice interventions proven to reduce alcohol related crashes 13

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