Enhancing Rotary Club Vibrancy Through Flexibility and Innovation
Explore the transformation of Rotary International with a focus on increasing membership through vibrant club experiences, new meeting structures, and membership flexibility. Learn about key outcomes, member retention strategies, and the reinvention of Rotary for a bright future under the leadership of Barry Rassin.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
E N D
Presentation Transcript
Training Leader Support AG Presidents-Elect Workbook pages 28 - 29
Key Outcomes Review the new flexibility provided to Clubs by RI Identify ways to create a positive member experience Define what makes a Rotary Club vibrant Describe how to improve club vibrancy
Linking Membership, Brand & TRF A Strategy Now & for Our Future 5
GOALS: INCREASE MEMBERSHIP Attract Retain Sustain vibrant clubs Strengthen the club experience The Strategy to do that is Vibrancy of a great Club
Membership Fact For over ten years our global membership has been at 1.2 million Every year 100,000join and every year 100,000leave 100,000 100,000
Rotary International is Reinventing Rotary Promoting a new Public Image/Brand Innovating Club Meeting Design Creating Rotary Membership Flexibility Seeking new Transformational practices Barry Rassin RI President 2018 - 2019
Membership in Rotary - Flexibility Clubs determine own member requirements New membership types: corporate, family or associate Rotaractors can be Rotarians Active Under 40 members with reduced dues Centurions (age & membership length) pay no dues
Club Meetings - Flexibility Only requirement is to meet twice per month Structure your meetings to suit your needs Traditional weekly Rotary meetings Happy Hour meetings Community service project meetings
Why Change? Make Rotary more attractive to everyone Identify and meet your members needs Add vibrancy, fun and a positive experience Increase fellowship opportunities Attract new members & retain existing members
An Innovative Rotary Club Meets twice a month at noon Food Service is a la carte Happy Hour meeting social once/month
An Innovative Rotary Club One gathering for a community service project each month Club Assembly on 5th Friday Family Social Pot Luck once per quarter
Your Club Experience At one point you were a guest & potential member: Why did you join Rotary? Why did you stay in Rotary?
Why Did You Join Rotary? Join 35.5% 30.0% 18.7% 8.2% 4.3% 3.3% Stay 36.1% 38.4% 5.2% 14.5% 2.3% 3.5% Positively Impact My Community Friendship Networking Opportunities Positive Global Impact Personal & Professional Recognition Training Opportunities
Objective Assessment of Your Club Is your membership truly active & engaged? What is the nature of your service? What is the effectiveness of your leadership team? What is your public image in the community? Do you support The Rotary Foundation?
All Organizations Must Re-invent Themselves Failed Vibrant Blockbuster Amazon Sears Apple K-Mart Disney Plus Animal Clubs Starbucks Masons Rotary 19
All Organizations Must Re-invent Themselves Simon Sinek: How to Lead With an Infinite Mindset Your Homework Assignment
Leaders Stimulate Innovation & Change A Compelling Vision (Cause) fosters Creative Change Improvement Occurs with Trusting Teams & Cultures Learn from Other Successful Organizations Inspire Beneficial Transformation Have the Courage to Lead
More Simply, What Would Happen If . . . Disney Apple Starbucks Amazon . . . Ran Your Rotary Club?
Vibrant Club Model What is a Vibrant Club? Vision Engaging Flexible
Vibrant Club Model What is a Vibrant Club? Vision - Engaging - Flexible Conducts meaningful projects Tries new and fun ideas Has a unique identity Reflects its members
Vibrant Club Set Your Vision Craft a Compelling Vision Set Goals to Realize the Vision Groom Leaders
Vibrant Clubs Engage Communicate Develop Relationships Engage Membership Meaningful Projects
Engagement is Key! Engagement is: Knowing your Members Reaching Out to Members Discovering their service passion Giving them voice
Vibrant Clubs Flexibility Assess what s working? What isn t? Revitalize your club by adopting new approaches Explore traditions then create new experiences
Vibrant Clubs Flexibility Bylaws & rules should reflect your club needs Create a welcoming club culture (fellowship)
Group Discussion Use your workbook to share and record ideas What characteristics of a welcoming club culture could you take back to your Club? (select the top 3 to share)
Vibrant Club Model A 10-step outline to change the culture of your Club and grow membership. RI Document 245EN-A
Vibrant Club Model 3 of the 10 steps focus on membership: Develop strong relationships in your Club Make sure all members are involved in activities that genuinely interest them. Coach new and seasoned members in leadership
Membership: You Are Not Alone Find a strong Membership Director and help them build a strong committee. Membership resources can also help guide your Club.
Club Culture Imagineer - You Are Not Alone Find a Creative Club Culture Imagineer: Build a task force to help innovate Implement new ideas Help guide your Club
Membership (Retention) is Our First Priority Members allow us to do our work People join Rotary for friendship and community Clubs: be attractive, engaging and relevant
Growing Vibrant Clubs Will Make Your Club . . . Attractive Relevant Engaging Fun
Rotary Must Be . . . Vibrant Relevant /Purposeful Caring Compelling / Inspirational Emotionally Aware Member Driven
Rotary from Good to Great Greatness is not a function of circumstance. Greatness, as it turns out, is largely a matter of conscious choice, and discipline. Jim Collins, Author, Good to Great
Key Outcomes Review the new flexibility provided to Clubs by RI Identify ways to create a positive member experience
Key Outcomes Define what makes a Rotary Club vibrant Describe how to improve Club vibrancy
