Enhancing Member Experience and Marketing Strategies for State Deputies' Organizational Meeting 2024
Explore the latest developments in online membership for State Division Members, focusing on onboarding campaigns, regular communications, and the transition to email delivery for membership cards. Discover the success factors of managing online members effectively. New members receive welcome packets and access to exclusive resources, while existing members benefit from seasonal programs and product promotions.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
E N D
Presentation Transcript
Marketing & Member Experience 2024 Organizational Meeting of State Deputies
1. State Division Membership (Online Joins & Affiliates) 2. Member Experience Developments 3. State Council Branding & Marketing
Current State of Online Membership Over 60% of NEW US & Canadian Members Join Online Nearly 60% transfer locally Over HALF of council conversions occur within the first 40 days of membership
New Online & Affiliate Members receive: Welcome packets with Membership Card Email onboarding International K of C news and events Dedicated email address for support issues: emembership@kofc.org or affiliate@kofc.org
Onboarding Campaigns for State Division Members Online Join Example Week 0 Week 1 Week 2 Week 3 Week 4 Week 5 Defenders of the Faith What to Expect Faith Benefits Financial Benefits Charity Overview Welcome Week 6 Week 7 Week 8 Week 9 Week 10 Formation: Into the Breach Supreme Chaplain s Challenge Explore CIS Resources Showcase Programs Feedback Survey* *Online Exemplification Invitation 1 month later (if no degree date recorded)
Regular Communications for State Division Members Seasonal formation programs (Advent, Lent) Weekly Knightline Birthday email Updates from KofC Insurance, KCCF, KoCAA Product promotions from KnightsGear and CIS
Change to State Division Membership Card Renewals New members still receive their initial card in the mail. In Fraternal Year 2024-25 annual membership cards will transition from physical mailed cards to email delivery (wherever possible). All 2023 membership cards are still acceptable proof of membership. Questions or validation of membership requests should be directed to emembership@kofc.org
Online Member Management Success 1. Assign Prospective Council Members Quickly on Prospect Tab 2. Encourage Councils to Convert Assigned Members 3. Communicate timely and effectively with State Officers and DDs 4. Assist unconfirmed applicants in confirming membership 5. Communicate State Events & News Kickoff Webinar for State Online Membership Team Wednesday July 10, 2024 @ 8pm Eastern
Online Join & Onboarding Process State Onboarding Campaign Begins Onboarding Campaign Ends Complete Application Confirm Membership Mailed Packet Leadership Notified Prospect Tab Assigned / Unassigned Prospect Tab Transfer Process Council Outreach Exemplification
Administrative Support Online Member Maintenance: emembership@kofc.org Prospect Tab questions Issues with Online Join Credit card charges How to Find a Local Council Update Contact Information Christopher Micik Manager, Online Membership O: 203-752-4349 E: christopher.micik@kofc.org Affiliate Member Maintenance: affiliate@kofc.org New Affiliate Recommendation Lists Guidebook requests Transfers back into local councils Member withdrawals General questions
State Brand Guidelines & Expectations State Deputies are responsible for proper use of the emblem and marks of the Order in their jurisdiction. You have several resources for this: SD Handbook State Branding Guideline Kofc.org/brand - Regular Fraternal Use and Council Guidance Supply Store State Council branded resources, including
State Council Brand Activation KnightsGear can service State Council brand requests and personalized bulk orders. State Council Website State Council Social Media pages All Communications & Signage (Print & Digital) Use State Council logo properly on: As needed, State Councils may request a one-time use brand license for state council vendors Brand@kofc.org Branded apparel must meet the Order s guidelines Reference SD Handbook Use KnightsGear whenever possible Subordinate Councils must always indicate their identifying information (name, number, and geographic location) in close proximity to the emblem of the Order. Councils should be aware of brand standards kofc.org/brand Officers Desk Reference
State Council Public Relations Order s Official Public Relations & Publicity Guide revised as of Feb. 2024 Guidelines, establishing media relations, social media best practices, photography and press releases Quarterly PR & Communications Calls with Corporate Communications Team Dates TBD for 2024-25 corporatecommunications@kofc.org
Social Media Brand Management Support Hearsay for State Councils Pilot Licenses Available Open currently to US & Canadian jurisdictions Appoint liaison to manage jurisdiction s social media pages Support and resources going forward: Invitation to Hearsay Platform Training Regularly posted content, including program content Regular Check-in calls
Fraternal Supplies Online Reorganization Will be updated and launched in new fraternal year Streamlined organization to search by key categories Membership, Faith in Action, Evangelization and Faith Formation, Fraternal Operations Updated descriptions to know items and quantities in kits More information in July; live post-Supreme Convention
