Enhancing Business Performance through Eco-Industrial Parks

Eco-Industrial Parks (EIPs) bring together manufacturing and service firms to improve environmental, economic, and social performance through collaboration. By sharing resources and goals, businesses can achieve collective benefits such as cost savings, added value services, tax breaks, and improved image. EIPs also facilitate knowledge transfer, innovation partnerships, and access to internal markets, offering a competitive advantage. Marketing strategies focus on showcasing benefits, including reduced costs and enhanced environmental practices, to attract firms despite slightly higher entry prices.

• Eco-Industrial Parks
• Business Performance
• Environmental Collaboration
• Collective Benefits
• Marketing Strategies

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1. Operational Marketing of EIPs Dr Alfredo Valentino Luiss Guido Carli, Rome Adj Prof. C Foscari, Venice 01/04/2014 - Faro

2. Eco-Industrial Park a community of manufacturing and service firms located together in a common property. Member businesses seek enhanced environmental, economic and social performance through collaboration in managing environmental and resource issues. By working together, the community of businesses seeks a collective benefit that is greater than the sum of individual benefits each company would realize by only optimizing its individual performance (Lowe, 1995). A complex territorial product, and part of place genetic heritage. 2 Operational Marketing of EIPs

3. Product EiP product is composed by 3+1 mainelements Infrustructures involved firms The set of Common Services Specific goals 3 Operational Marketing of EIPs

4. From contents to benefits (1/2) Infrastructures, common services, and specific goals generate benefits to involved and target firms Reducing energy/water consumption, garbage disposal costs, bureaucratic costs/time; Achieving value added services and tax break, benefits, and incentives; Improving firm perceived image; Being part of a Community (scale economy and social capital). 4 Operational Marketing of EIPs

5. From contents to benefits (2/2) The fourth cross element (the attributes of involved firms) generate benefits in terms of Knowledge and competence transfer; Agglomeration economies; Partner in innovative and environmental projects; Access to waste internal market and garbage disposal 5 Operational Marketing of EIPs

6. Attributes of benefits RELEVANT PERCEIVABLE 6 Operational Marketing of EIPs

7. Price = Entry Price Settlement costs in EIP are about 20-25% higher thant in other industrial parks To reduce these costs in firms perception, EIP marketing plan could take into acount three main mechanism: Tax breaks and/or financial benefits Less environmental obligations Availability of common environmental infrastructures and services 7 Operational Marketing of EIPs

8. Promotion Local Key Firms Stakeholders influencers Environmental and financial benefits of EIP to balance higher settlement costs The environmental impact of productive activities realized inside The unique environmental infrastructures, facilities and services respect to other industrial parks The EIP project to optimize sustainable development and firm competitiveness ***** ** **** *** ***** ***** ***** *** **** **** **** ***** 8 Operational Marketing of EIPs

9. Communication tools One to many One to one 9 Operational Marketing of EIPs