Maximizing Sales Impact with Effective Video Marketing Strategies
Using Video Effectively
To Support Sales Goals
Using Video Effectively to Support Sales
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Video Strategies
Video Marketing Statistics
...to convince your boss, client or sales.
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Using Video Effectively to Support Sales
Video Marketing Statistics to Convince Your Boss and Sales
●
51% of marketing professionals worldwide name video as the
type of content with the best ROI.
●
87% of online marketers use video content.
●
Marketers who use video grow revenue 49% faster than non-
video users.
●
82% of Twitter users watch video content on Twitter.
●
90% of Twitter video views happen on a mobile device.
●
One-third of online activity is spent watching video.
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Using Video Effectively to Support Sales
Video Marketing Statistics to Convince Your Boss and Sales
●
92% of mobile video viewers share videos with others.
●
Over 500 million (half a BILLION) people are watching video
on Facebook every day.
●
One-third of online activity is spent watching video.
●
85% of the US internet audience watches videos online.
●
YouTube has over a billion users, almost one-third of total
internet users.
●
Viewers retain 95% of a message when they watch it in a video
compared to only 10% when reading it in text.
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Using Video Effectively to Support Sales
Video Marketing Statistics to Convince Your Boss and Sales
●
45% of people watch more than an hour of Facebook or
YouTube videos a week.
●
More than 500 million hours of videos are watched on
YouTube each day.
●
Social video generates 1200% more shares than text and
images combined.
●
The average user spends 88% more time on a website with
video.
●
More video is uploaded to YouTube in 30 days than the major
U.S. television networks have created in 30 years,
10 Tips for Great Video
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Using Video Effectively to Support Sales
Lighting
Bad lighting will present the wrong image
for your business. Creative lighting can be
used to add drama to your message. Good
lighting will make you and your business
look professional.
9
Using Video Effectively to Support Sales
Sound Quality
An audience will never notice good sound
quality, but they'll certainly notice bad
sound quality.
Make sure you have quality audio recording
equipment. Quality audio is required.
10
Using Video Effectively to Support Sales
Clothing
The clothes you wear should be appropriate
to your business.
In general, keep it simple. Plain clothes
always work best and will not go out of
fashion.
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Using Video Effectively to Support Sales
Use a Script
Plan what you're going to say. Don't use
jargon or buzzwords. Write a script. A good
script will keep you on track and help you it
will get your message across in the shortest
possible time.
12
Using Video Effectively to Support Sales
Keep it Short
Ninety seconds is the ideal length for most
corporate overviews and explainer videos.
Product detail videos, where more depth is
required, can be 3 - 5 minutes in length.
13
Using Video Effectively to Support Sales
Get to the Point
Don’t waste time with lengthy intros. Create
short, snappy videos designed to let your
customers know what you can do for them
right now. If you’re deploying the video on a
website, make sure there is motion starting
in the very first frame.
14
Using Video Effectively to Support Sales
Backup Your Claims
Avoid flowery language and superfluous
adjectives makes your video message more
powerful. If you make a specific claim, back
it up with proof.
15
Using Video Effectively to Support Sales
Staging is Important
It's usually best to stick to a single location
for your videoing. This ensures continuity
between the different sections during post-
production. In many cases, recording in
your own work environment is perfectly
fine. Make sure you have an interesting, but
not distracting background.
16
Using Video Effectively to Support Sales
Style Your Interviews
Use the imaginary friend technique: Have
your interviewee pretend they are speaking
to a friend who's just to the side of the
camera. An alternative is to include two
people in your video. Write the script so it’s
like they're chatting to each other about
your product or service.
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Using Video Effectively to Support Sales
The Proposition
End with a call to action. Tell the audience
what you'd like them to do or at the least,
include the company contact information on
the last frame.
Bad (and Good) Examples
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Using Video Effectively to Support Sales
Examples
Marketing vs Sales:
Two Worlds, One Mission
https://youtu.be/OsQrBptivHQ
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Using Video Effectively to Support Sales
Example: Bad Corporate Overvew
Kodak Alaris:
Overview Video
https://youtu.be/3Xo4IvHHYI4
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Using Video Effectively to Support Sales
Example: Bad Corporate Overview
Verio Healthcare:
Company Overview
https://youtu.be/lTiSvOHXs7g
22
Using Video Effectively to Support Sales
Example: Good Corporate Overview
Rubrik
All Your Apps, Without Limits
https://youtu.be/I6GyCuYqa4E
23
Using Video Effectively to Support Sales
Example: Good Explainer Video
TraQtion
https://vimeo.com/169000101
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Using Video Effectively to Support Sales
Example: Good Explainer Video
Dollar Shave Club
https://youtu.be/ZUG9qYTJMsI
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Using Video Effectively to Support Sales
Examples
Catvertisting
https://youtu.be/IkOQw96cfyE
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Using Video Effectively to Support Sales
Contact Information
Dennis Dailey, Executive Producer
HIT Show
ddailey@hit.show
803-702-0001
Harness the power of video marketing to boost your sales efforts effectively. Learn how video content can support different stages of the sales process and discover compelling statistics that demonstrate the impact of video on sales conversions. Explore tips for creating engaging videos and understand the importance of lighting in portraying a professional image for your business.
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Presentation Transcript
Using Video Effectively To Support Sales Goals
Using Video Effectively to Support Sales Video Strategies Sales Stage GOAL Video Type Length OVERVIEW :90 seconds MQLs CONNECT EXPLAINER :90 seconds SALs QUALIFY PRODUCT 3:00 - 5:00 minutes SAOs PRESENT TESTIMONIAL :90 seconds SAOs CLOSE REFERRAL VNR 2:00 - 3:00 minutes Closed Biz 2
Video Marketing Statistics ...to convince your boss, client or sales. 3
Using Video Effectively to Support Sales Video Marketing Statistics to Convince Your Boss and Sales 51% of marketing professionals worldwide name video as the type of content with the best ROI. 87% of online marketers use video content. Marketers who use video grow revenue 49% faster than non- video users. 82% of Twitter users watch video content on Twitter. 90% of Twitter video views happen on a mobile device. One-third of online activity is spent watching video. 4
Using Video Effectively to Support Sales Video Marketing Statistics to Convince Your Boss and Sales 92% of mobile video viewers share videos with others. Over 500 million (half a BILLION) people are watching video on Facebook every day. One-third of online activity is spent watching video. 85% of the US internet audience watches videos online. YouTube has over a billion users, almost one-third of total internet users. Viewers retain 95% of a message when they watch it in a video compared to only 10% when reading it in text. 5
Using Video Effectively to Support Sales Video Marketing Statistics to Convince Your Boss and Sales 45% of people watch more than an hour of Facebook or YouTube videos a week. More than 500 million hours of videos are watched on YouTube each day. Social video generates 1200% more shares than text and images combined. The average user spends 88% more time on a website with video. More video is uploaded to YouTube in 30 days than the major U.S. television networks have created in 30 years, 6
Using Video Effectively to Support Sales Lighting Bad lighting will present the wrong image for your business. Creative lighting can be used to add drama to your message. Good lighting will make you and your business look professional. 8
Using Video Effectively to Support Sales Sound Quality An audience will never notice good sound quality, but they'll certainly notice bad sound quality. Make sure you have quality audio recording equipment. Quality audio is required. 9
Using Video Effectively to Support Sales Clothing The clothes you wear should be appropriate to your business. In general, keep it simple. Plain clothes always work best and will not go out of fashion. 10
Using Video Effectively to Support Sales Use a Script Plan what you're going to say. Don't use jargon or buzzwords. Write a script. A good script will keep you on track and help you it will get your message across in the shortest possible time. 11
Using Video Effectively to Support Sales Keep it Short Ninety seconds is the ideal length for most corporate overviews and explainer videos. Product detail videos, where more depth is required, can be 3 - 5 minutes in length. 12
Using Video Effectively to Support Sales Get to the Point Don t waste time with lengthy intros. Create short, snappy videos designed to let your customers know what you can do for them right now. If you re deploying the video on a website, make sure there is motion starting in the very first frame. 13
Using Video Effectively to Support Sales Backup Your Claims Avoid flowery language and superfluous adjectives makes your video message more powerful. If you make a specific claim, back it up with proof. 14
Using Video Effectively to Support Sales Staging is Important It's usually best to stick to a single location for your videoing. This ensures continuity between the different sections during post- production. In many cases, recording in your own work environment is perfectly fine. Make sure you have an interesting, but not distracting background. 15
Using Video Effectively to Support Sales Style Your Interviews Use the imaginary friend technique: Have your interviewee pretend they are speaking to a friend who's just to the side of the camera. An alternative is to include two people in your video. Write the script so it s like they're chatting to each other about your product or service. 16
Using Video Effectively to Support Sales The Proposition End with a call to action. Tell the audience what you'd like them to do or at the least, include the company contact information on the last frame. 17
Using Video Effectively to Support Sales Examples Marketing vs Sales: Two Worlds, One Mission https://youtu.be/OsQrBptivHQ 19
Using Video Effectively to Support Sales Example: Bad Corporate Overvew Kodak Alaris: Overview Video https://youtu.be/3Xo4IvHHYI4 20
Using Video Effectively to Support Sales Example: Bad Corporate Overview Verio Healthcare: Company Overview https://youtu.be/lTiSvOHXs7g 21
Using Video Effectively to Support Sales Example: Good Corporate Overview Rubrik All Your Apps, Without Limits https://youtu.be/I6GyCuYqa4E 22
Using Video Effectively to Support Sales Example: Good Explainer Video TraQtion https://vimeo.com/169000101 23
Using Video Effectively to Support Sales Example: Good Explainer Video Dollar Shave Club https://youtu.be/ZUG9qYTJMsI 24
Using Video Effectively to Support Sales Examples Catvertisting https://youtu.be/IkOQw96cfyE 25
Using Video Effectively to Support Sales Contact Information Dennis Dailey, Executive Producer HIT Show ddailey@hit.show 803-702-0001 26
