Enhance Iowa Statewide Marketing Update and Campaign Overview
Update on the IHUM Statewide Marketing efforts focusing on the Enhance Iowa website targeting Iowans seeking employment. The plan includes a digital and social media campaign, regional marketing plans coordination, and marketing ideas to promote IHUM signature programs to TAA-eligible, unemployed, underemployed, and veterans. The initiative is funded by a grant from the U.S. Department of Labor and involves collaboration with colleges and various organizations to enhance workforce development in Iowa.
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In the Works Enhance Iowa Website: www.enhanceiowa.com Targets Iowans who are looking for employment. View in-demand jobs in their local area through Career Coach. Gather information on local in-demand jobs then see education/training provided through their local community college that prepares them for employment in an in-demand IHUM industry. Directs visitors to contact admission offices & career pathway navigators at each college, leading to enrollment in IHUM signature programs.
Nov15Feb16 Statewide Plan Enhance Iowa Website Launch Digital Campaign / Social Media Campaign Facebook: Enhance Iowa Twitter: @EnhanceIowa Print Campaign Iowa Workforce Development Goodwill Career Connection Centers Libraries Home Base Iowa Iowa Food Banks United Way Iowa Vocational Rehabilitation Service Iowa Correctional Facilities
Regional Marketing Plans Coordinate regional marketing plan with college s IHUM team. Project Lead, College Marketing Dept., Dean/Chair of Signature Program, Grant Writer. Explain Enhance Iowa Guidelines for Marketing Teams document. Develop regional plan to market your signature programs to TAA- eligible, unemployed, underemployed and veterans based on best practices. Participate in monthly IHUM marketing meeting. Social Media Info: email pictures/updates on your scheduled week. Email news and updates: todd.oesterle@hawkeyecollege.edu
Regional Marketing Ideas Printed Handouts Highlights signature program. Can be distributed on campus and at events. Open House / Mobile Booth- Displaying new equipment purchased for IHUM signature programs & distribute signature program handouts. Present Info to IowaWORKS Center At workshops and to employees. Career Fair Promote through Local Iowa Workforce Development. Dedicated IHUM Web Page Place on your college s website. Call to action for your efforts. Career Coach Get it up and running & promote it. Identify participant for testimonial. Explanation of how they benefit from IHUM signature programs.
Marketing Contact Info Todd Oesterle Email: todd.oesterle@hawkeyecollege.edu Phone: (319) 296-4416 This workforce solution is funded by the IHUM Consortium which is 100% financed through a $15,000,000 grant from the U.S. Department of Labor s Employment & Training Administration. The product was created by the grantee and does not necessarily reflect the official position of the U.S. Department of Labor. The Department of Labor makes no guarantees, warranties, or assurances of any kind, express or implied, with respect to such information, including any information on linked sites and including, but not limited to, accuracy of the information or its completeness, timeliness, usefulness, adequacy, continued availability, or ownership. This work is licensed under the Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/.
