Empowering Indian Farmers Through E-Choupal and ICT for Development
Revolutionizing traditional choupals into digital e-choupals, farmers access market information and improve practices through internet-enabled kiosks manned by villagers. ICT for Development (ICT4D) leverages technology to enhance international development outcomes beyond cost-effectiveness, emphasizing non-monetized improvements and opportunity costs.
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E-CHOUPAL/ICT FOR DEVELOPMENT (Unit III) Paper: Development Communication Paper: Development Communication Course: BJMC, Semester: II Course: BJMC, Semester: II Institution: DSPMU, Ranchi Institution: DSPMU, Ranchi Teacher: Sumedha Chaudhury Teacher: Sumedha Chaudhury
E-CHOUPAL Traditionally, choupal is known as the central gathering place in the village, a kind of rural forum, where people discuss, debate and decide on their course of action about some burning issues in the community. E-choupals in the digital age share information through the Internet while retaining their pristine, democratic character. The revolutionising the way Indian farmers do business. Internet has started
The system constitutes an Internet enabled kiosk in a village, manned by a villager. He is familiar with computers and known as the choupal sanchalak (one who conducts the forum). The sanchalak acts as the interface between the computer and the farmer. Farmers can use the kiosks to check the current market prices of agricultural commodities, access market data better farming practices. Initially apprehensive, farmers have slowly but steadily familiarised themselves with the new system. New Media s interactivity and easy access have made it a commendable medium for development communication.
ICT for Development (ICT4D) ICT means technology is used to deliver international development agenda. ICT usage in development is a means, and not an end. ICT may or may not be cost-effective on its own (example: saving transaction or transportation costs) but it may improve development outcomes in non-monetized forms. It may be more straightforward to account for ICT costs benefits only in direct monetized terms, but on such grounds, it may fail in terms of opportunity costs.
