Effective Strategies for Launching a Successful Podcast
Explore the comprehensive guide on starting a podcast, covering content creation, preparation, production, distribution, building an audience, and more. Learn about identifying your audience, developing engaging content, selecting hosting platforms, creating a production team, distribution strategies, and audience-building techniques.
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Presentation Transcript
Best Practices For Starting a Podcast Laura Lechner Valenzuela Senior Associate Director, Creative Content ll2963@gsb.columbia.edu
Content Creation Why a podcast? Who is your audience? What is your message? Why is this message best suited for the podcast format?
Preparation Research peer schools/institutions podcasts for inspiration Consider the format Interview? Docuseries? Pick a podcast hosting platform We host Bizcast on LibSyn Develop release schedule Consistency is key! How will you measure success? Podtrac Chartable
Production Team roles and responsibilities Pre-production Weekly team check-in Research Pre-interview Scheduling/location Production Recording Post-production Transcript Paper edit Audio edit
Production Distribution Upload to LibSyn Create webpage Push out via channels
Building an Audience Distribution channels Social media Newsletters/emails Student channels Promo materials Audiograms Quote cards Photo carousels Cover image
Questions? ll2963@gsb.columbia.edu
