EDHEC Open Innovation Season 9 Business Case

EDHEC Open Innovation Season 9 presents a detailed company logo business case focusing on key business objectives, challenges, and where to start. It provides a structured framework for students to delve into innovation within a specific context. Explore brand values, customer segments, problem-solving strategies, and visual inspirations to spark creativity and strategic thinking.

• - Innovation
• Business Case
• Challenges
• Strategy
• Branding

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Uploaded on Feb 19, 2025 | 0 Views

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Presentation Transcript

1. EDHEC OPEN INNOVATION - Season 9 - Company LOGO Business Case Title EDHEC Open Innovation

2. [Notes pour les managers] Date limite d envoi du Brief d taill : 20/12/19 (sorifici@gmail.com / fdebane@gmail.com ) Ce template de Brief d taill est uniquement fourni titre indicatif pour vous aider pr parer les l ments correspondants votre cas (vous pouvez donc ajouter/modifier/supprimer des chapitres) L objectif de ce document est de donner les cl s aux tudiants pour d marrer leur travaux dans un cadre sp cifique et pertinent. Il s agit de d tailler/expliciter les m mes th mes que pour le Brief simple. Libre vous de choisir le/les support(s) (ce ppt, un doc. Word, une video, ) et la charte graphique Toutes les informations doivent imp rativement tre fournies en anglais EDHEC Open Innovation

3. Context Business unit/service presentation Key business objective for the coming year Current customers Products, offers and services Brand history and values [explain the brand values that the students need to incorporate in their thinking] Company culture EDHEC Open Innovation

4. The Challenge What business problem are you trying to solve? Is it a business problem, a customer problem, a technical problem, a marketing problem or something else? Do you have any specific customer segment in mind? What are the constraints the innovation need to take into consideration? EDHEC Open Innovation

5. Case Moodboard Include here visuals, images representing the case universe to inspire students Ex: customer personas, competing products, etc EDHEC Open Innovation

6. Where to start? What information/research should the teams read/analyze to get started? Who should they be talking to? [include presentations to read, websites / stores to visit, competitors, trends/benchmarks to analyze, all necessary background info to get started . ] [The students will start with an Inspiration phase during which they will start interacting with potential customers. Please give them some clue on how to locate them especially if access is difficult] EDHEC Open Innovation

7. Contacts [Include your mail so that the students can contact you during the preparation] [You will have a midterm confcall with them (10 min max. per group) in February timing to be confirmed) ] [Then you can decide and let them know how/if you would like to interact further with them before the March Seminar] EDHEC Open Innovation