Disney: The Power of Storytelling
The Walt Disney Company, a global leader in media and entertainment, has a rich history of storytelling and innovative strategies across various business segments including media networks, parks, and consumer products. By emphasizing creativity, quality, and community values, Disney has solidified its market position and succeeded through its strengths while navigating challenges in the industry.
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Disney: The Power of Storytelling Xue Wang July 31, 2014
Outline Introduction Various Business Market Position Key of Success Strategy Strength and Weakness Summary 2
Introduction The Walt Disney Company is the Largest Media and Entertainment Company in the world. It was founded on Oct. 16, 1923 in LA by brothers Walter Elias Disney (1901-1966) and Roy Disney. The Studio established itself as a leader in the American animation industry. From 1986, the operations were expanded to theater, radio, music, publishing, and online media. Nowadays it has already diversified itself into live- action film production, television, and theme parks. 3
Various Business It is NOT only about pictures films! Organizational Structure Media Networks Parks and Resorts The Walt Disney Studio Disney Consumer Products Disney Interactive 4
Various Business It is NOT only about pictures films! 5
Market Position Media Networks/Broadcasting & Studio Entertainment Market Capitalization Parks and Resorts Disney Time Warner CBS Corp. Locations Revenue s Consumer Products Visitors Quantity Disney Six Flags Ocean Park Disney Warner Bros Fox Sales 6
Key of Success Strategy Media Network Business opportunity Inspiration Order Income Tell A STORY Spiritual resonance Consumer Products Park and Resort As Long as there is imagination left in the world, Disneyland will never be completed. Walt Disney 7
Key of Success Strengths and Weakness Strengths Opportunities Strong diversification Growth Responsiveness to markets Increasing market share Brand recognition International markets Creative process Changes in Tech. Weaknesses Threats Large R&D expenses Economic recession High risk factor Unexpected changes Constant up gradation High sunk costs 8
Summary Every product is timeless and tells a story. The Underlying Principles: Creativity in thinking & technology Innovation Strive for lasting high-level quality Quality Positive, family-friendly environment Community It was all started by a mouse. Imagination Hope, aspiration & positive resolutions Optimism Honor and respect the trust Decency 9
[ ] Thank You! Reference 1. http://en.wikipedia.org/wiki/The_Walt_Disney_Company 2. http://www.fool.com/investing/general/2014/03/13/disney-is-leaner-and-meaner-than-ever.aspx 3. http://www.slideshare.net/callieunruh/strategic-management-walt-disney-case-study 4. http://www.doc88.com/p-209225030836.html 5. http://blog.silive.com/goofy_about_disney/2012/08/post_20.html 6. http://prezi.com/cxfv06467fvw/corporate-culture-of-the-walt-disney-company/ 10
