Crafting an Effective Digital Marketing Strategy
"Discover key insights on digital marketing strategy, competitive analysis, vision, goals, pillars, and channels to enhance your online presence. Learn how to create engaging content, improve SEO, and excel in the digital space."
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Presentation Transcript
Digital Marketing Strategy Name, Title Date
Executive Summary Key bullets that tell a story with data to bring it to life 2
How are our competitors doing? Summarize your competitive position Examples of what others are doing good and bad 3
Who is leading in the digital space? Summarize who you are trying to emulate if anyone Clear examples of great companies in this space 4
Digital Marketing Vision Insert a paragraph that describes where you are trying to get to. Make it inspirational 5
Our goals Through this vision we will deliver the following goals: o Clear goals that you can achieve We will deliver these through a number of work streams that fall under the X pillars of this strategy 6
The X Pillars of the strategy The strategy is made up of X pillars that contribute to the overall digital experience and each is broken down into a number of work streams FINDABLE Social media Off-page SEO Campaigns Content SEO 7
The channels These pillars are executed against the 4 core digital channels Marketing Website Apps Intranet Summarize what is included here Summarize what is included here Summarize what is included here Summarize what is included here 8
Findable Creating engaging content on a beautiful site that cannot be found serves little value. Making our digital presence felt across multiple touch points is vital. Explain the specific work that will be done to achieve this pillar How this is delivered across the 4 channels Marketing Public Website In View Intranet How does the above fit in this channel? How does the above fit in this channel? How does the above fit in this channel? How does the above fit in this channel? 10
Summarize the pillar here Explain the specific work that will be done to achieve this pillar How this is delivered across the 4 channels Marketing Public Website In View Intranet How does the above fit in this channel? How does the above fit in this channel? How does the above fit in this channel? How does the above fit in this channel? 11
Summarize the pillar here Explain the specific work that will be done to achieve this pillar How this is delivered across the 4 channels Marketing Public Website In View Intranet How does the above fit in this channel? How does the above fit in this channel? How does the above fit in this channel? How does the above fit in this channel? 12
Summarize the pillar here Explain the specific work that will be done to achieve this pillar How this is delivered across the 4 channels Marketing Public Website In View Intranet How does the above fit in this channel? How does the above fit in this channel? How does the above fit in this channel? How does the above fit in this channel? 13
Summarize the pillar here Explain the specific work that will be done to achieve this pillar How this is delivered across the 4 channels Marketing Public Website In View Intranet How does the above fit in this channel? How does the above fit in this channel? How does the above fit in this channel? How does the above fit in this channel? 14
Summarize the pillar here Explain the specific work that will be done to achieve this pillar How this is delivered across the 4 channels Marketing Public Website In View Intranet How does the above fit in this channel? How does the above fit in this channel? How does the above fit in this channel? How does the above fit in this channel? 15
Management These pillars must be delivered within a structured framework and good governance practises to maximise efficiency whilst minimising risk. Monthly dashboards Process document 17
The team The resources to deliver this strategy are X - summarize 18
Stakeholders Summarize your stakeholder situation Steering Committee Digital Champions 19
External partners Summarize how you will work with 3rd parties Insert detail here 20
Key work streams Gantt chart that shows the key work streams delivery timescales 21
Risk analysis Below is a matrix of risks to the delivery of this strategy and to the business as a result of this strategy Item Risk Factor 7 9 4 8 7 8 6 Likelihood 5 5 6 4 3 3 2 2 1 1 0 0 1 2 3 4 5 6 7 8 9 Impact 22
Financials Show the clear financials for the period that this strategy spans for 23
What does success look like? Insert a table of your KPIs showing clear success metrics 24
