Crafting a Winning Pitch Deck for Your Startup Visa Application
Elevate your startup visa application with a compelling pitch deck that captivates your audience. Learn essential tips and tricks for each slide, from the opening to detailing your product, target market, and competition. Tailor your deck to showcase the essence of your business, highlighting your uniqueness, market potential, and competitive edge. Master the art of visual storytelling to persuade investors and customers effectively.
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Presentation Transcript
Pitch Deck Startup visa Format
Why make a pitch deck? Why make a pitch deck? A pitch deck is the visual support for your startup, which you can use in your pitch to persuade, for example, a launching customer or an investor. A financier usually tends to look at the team, the proposition, and the financials. your pitch to persuade, for example, a launching customer or an investor. A financier usually tends to look at the team, the proposition, and the financials. A pitch deck is the visual support for your startup, which you can use in In this Founded Format, we will provide you with tips and tricks on how to compose such a pitch deck. Our most important tip: tailor your deck to your audience and the goal you want to achieve! In this format, we will provide you with tips and tricks on how to compose such a pitch deck. Our most important tip: tailor your deck to your audience and the goal you want to achieve!
1. Opening In the opening slide you present a short summary. The goal is to immediately grab the attention of your audience/the other party. Things that you should consider: Use facts Ask a question Share your vision Storytelling And many more!
2. Profile Formulate the essence of your business (the proposition) in 1 sentence: What is (name of the company or product), what problem does it solve? Describe the needs and your proposed solution: cheaper, more flexible, no need for investments etc. Also, why would your customer pay (business model) for it? Founded in (date) Located in (location)
3. Product In this slide, name the key points of your product. Definitely go into: The uniqueness of the product/services (Unique Selling Proposition) The specific added value of the products/services for your customer (Unique Buying Reasons) Please note! From a customer perspective, so: Cheaper More flexible No investments
4. Target market In this slide, identify which markets (company name) will target. Quantify the size of that market and show its potential. Be as specific as possible. What are the most important developments/trends in those markets/segments that create a demand for your products and services?
5. Competition Describe your competition here, and how you stand out from them. Look beyond your direct competitors (if present) and also, for example, describe alternatives for the solution of your client's problem.
6. Team Make a list of your core team (the person) on this slide. Jessica (xx% stocks) Use a few lines here to describe the profile, experience and tasks within the business. Tjibbe (xx% stocks) Use a few lines here to describe the profile, experience and tasks within the business. Other partners, advisors and/or stakeholders Use a few lines here to describe the profile, experience and tasks within the business.
7. Status & Roadmap In this slide, briefly mention the status of the development of the business, product, operations and sales. Describe the milestones that are to be achieved. Consider the following: Minimal Viable Product/Minimal Lovable Product Status of the I.T., back-office and front-office Traction Current sales pipeline Here, display where (company name) is now, (commercial, technical, financial and organisational status) and where you want to go (milestones).
8. Growth strategy In this slide, you will go into more detail about reaching your milestones. Use this slide to describe the growth strategy of (company name). Identify the following: How (company name) works the market. How are customers approached, but also: how do you retain them? The growth strategy, where does (company name) want to go and how will (company name) achieve that. Also designate the subsequent steps.
9. Financials Quite often, a pitch deck is used to entice or convince an investor. When relevant: present an update about your financial and funding needs (the financials) in this slide. In a later phase, you can go into much more detail in, for example, an investment deck. Definitely mention the following: Have there been previous investments or funding, and how did that go? Height of the financial requirement and in what form (shares vs. a (convertible)loan) Why is this needed and for which period? A table or graph of the turnover and/or cashflow
10. Investor profile If you are pitching to an investor, outline the profile of your ideal investor here. Indicate which interest the investor can acquire and/or what valuation (company name) uses. Outline a profile of the ideal investor for (company name). What knowledge/network do they bring?
11. Exit strategy If you are pitching to an investor (for shares), use this slide to go into the exit strategy of (company name). Name the potential exit strategy, and how much time that is going to take. If possible, also mention examples of (inter)national exits that took place in similar companies, preferably including the acquisition amount. Identify who the exit parties could be.
12. Q&A Conclude with a possibility for the audience or other party to ask questions. Depending on the goal of your pitch, you can also ask questions yourself. Consider, for example: Network contacts in the area of launching customers An expansion of your team Knowledge concerning IP etc.
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