Corporate Social Responsibility (CSR)
Definition of CSR
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CSR as per World Business
Council
“The continuing commitment by
business to behave ethically and
contribute to economic development,
while improving the quality of life of the
workforce and their families as well as of
the local community and society at
large”.
Triple Bottom Line of CSR
Responsibility Pyramid in
Business
CSR Prime Factors
Need of CSR
Argument over CSR
Businesses do not have an
unquestioned right to operate in society
Those managing business should
recognize that they depend on society
Business relies on inputs from society
and on socially created institutions
There is a social contract between
business and society involving mutual
obligations that society and business
recognize that they have to each other
CSR V/s Business
CSR should not be at Cost of Business
CSR should not affect Profitability of
Business
CSR should be a Profit Center & not a
cost component
CSR should only when business is
prospering
CSR should be Meaning full
CSR is not a use as sword of ego
CSR – Tax Angle
Sec. 10 of Income Tax
Act
Income Tax
Exemption for
activities like
Research &
Development
Education Activity
Health Activity
MAT credits available
Sec. 80 of Income Tax
Act
Income Tax Deduction
for activities like
Contribution to Relief
Funds
Contribution to
Employees funds
Staff Training
Society Welfare
activities
Other Benefits
Top Indian Companies in CSR
Tata Group
BHEL
Wipro
Bajaj Auto Limited
Larson & Toubro
Otis Elevator Company
ACC
Asian Paints
SAIL
Colgate Palmolive
ITC
Sahara Group
Ashoka Leyland
CSR Activities in India
Starting social trusts
Anti pollution measures
Adopting villages
Family planning clinics
Training unemployed youth
Community development activities
Conducted social audits on a voluntary basis
Provide medical
Recreational facilities
To develop sports,
Undertake consumer education campaigns etc.
CSR Initiative is India
Tata Group – TIFR , TISS , Tata Cancer
Hospital, Ratan Tata Institute , JRD Tata
Lecture Series – Awards. Nationalization
of Tata enterprises
Ambuja Cement receives International
Reorganization for Di- Salianation
Project in Costal Gujarat
CSR Initiative is India
Wipro – Donation of 1/4
th
of Personal
Worth’s by Owners for Social Cause
JSW Steel in Dolvi – Pen , Maharashtra
Provides free electricity to nearby
villages through surplus of captive unit
Indian Automobile industry promotes
use of CNG for Public Transport
Solar Energy Street Lightning by various
corporate
Thank You
Definition of CSR, its importance, prime factors, need, and the argument for CSR in businesses are discussed in this presentation. CSR involves considering the impact of business activities on society and encompasses ethical, social, legal, and economic responsibilities. It is essential for reputation management, attracting employees, cost efficiency, and maintaining good investor relations. Implementing CSR can foster goodwill, contribute to economic development, and enhance the quality of life for various stakeholders.
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Definition of CSR Corporate (CSR) organizations consider the interests of society, based on the impact of their activities on customers, employees, shareholders, communities and the environment, for all aspects of their operations. Social a Responsibility concept whereby is
CSR as per World Business Council continuing business to behave ethically and contribute to economic development, while improving the quality of life of the workforce and their families as well as of the local community and society at large . The commitment by
Triple Bottom Line of CSR Profit People Planet
Responsibility Pyramid in Business Ethical Responsibilities Social Responsibilities Legal Responsibilities Economic Responsibilities
CSR Prime Factors 1. Climate Change 2. Transparency in business practice 3. Ecological diversity 4. Fair trade and fair procurement 5. Corruption prevention 6. Labour rights 7. Health and Safety 8. Education 9. Income equality and fair wages 10. Poverty
Need of CSR 1. Reputation management / Goodwill Creation 2. Employee attraction 7. Quality 6. Cost efficiency 3. Competition (in general) 5. Corporate liabilities /Legal claims 4. Investor relations
Argument over CSR Businesses unquestioned right to operate in society Those managing recognize that they depend on society Business relies on inputs from society and on socially created institutions There is a social contract between business and society involving mutual obligations that society and business recognize that they have to each other do not have an business should
CSR V/s Business CSR should not be at Cost of Business CSR should not affect Profitability of Business CSR should be a Profit Center & not a cost component CSR should only when business is prospering CSR should be Meaning full CSR is not a use as sword of ego
CSR Tax Angle Sec. 10 of Income Tax Act Income Tax Exemption for activities like Research & Development Education Activity Health Activity MAT credits available Sec. 80 of Income Tax Act Income Tax Deduction for activities like Contribution to Relief Funds Contribution to Employees funds Staff Training Society Welfare activities Other Benefits
Top Indian Companies in CSR Tata Group BHEL Wipro Bajaj Auto Limited Larson & Toubro Otis Elevator Company ACC Asian Paints SAIL Colgate Palmolive ITC Sahara Group Ashoka Leyland
CSR Activities in India Starting social trusts Anti pollution measures Adopting villages Family planning clinics Training unemployed youth Community development activities Conducted social audits on a voluntary basis Provide medical Recreational facilities To develop sports, Undertake consumer education campaigns etc.
CSR Initiative is India Tata Group TIFR , TISS , Tata Cancer Hospital, Ratan Tata Institute , JRD Tata Lecture Series Awards. Nationalization of Tata enterprises Ambuja Cement receives International Reorganization for Di- Salianation Project in Costal Gujarat
CSR Initiative is India Wipro Donation of 1/4th of Personal Worth s by Owners for Social Cause JSW Steel in Dolvi Pen , Maharashtra Provides free electricity to nearby villages through surplus of captive unit Indian Automobile industry promotes use of CNG for Public Transport Solar Energy Street Lightning by various corporate
Thank You Thank You
