CONFIDENTIAL
This confidential survey report contains valuable insights from users in February 2022. It provides a detailed analysis of user feedback, preferences, and trends, offering key information for decision-makers to enhance user experience and satisfaction.
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Sorted User Survey February 2022 CONFIDENTIAL
Sep-20 (n=3066) Feb-22 (n=3722) Sep-20 (n=3066) Feb-22 (n=3722) Feb 22 weighted Sample Under 18 1% 1% Flying ahead 4% 3% 3% 18-24 8% 8% Swimming happily 24% 23% 21% 5214 started the survey n= 3722 completed surveys 54% of non-completes were infrequent or non- users (an increase on 2020) Starting to swim comfortably 25-34 31% 22% 36% 32% 33% Financial Situation Age 35-44 24% 21% Just treading water 28% 29% 30% 45-54 18% 19% Sinking a bit 7% 9% 9% 55-64 12% 18% Sinking badly 3% 4% 4% Women strongly overrepresented as usual As in 2020, male users tended to be older than the female users. This more pronounced in 2022 (42% men aged 55 or older, compared to 24% of women) Every 1-2 weeks 5% 5% 6% 65+ 6% 12% Monthly 12% 9% 10% NZ European 77% 72% Frequency of using Sorted.org.nz NZ M ori 14% 16% 5-10 times 17% 16% 16% Some differences to last time. Where appropriate, data will be weighted to 2020 sample (age and gender) to allow for like-on-like comparisons Pacific Peoples 6% 8% 3-5 times 26% 27% 27% Asian 8% 9% 1 or 2 times 29% 34% 33% Ethnicity Another ethnic group 4% 7% Never 10% 10% 9% Even with weighting applied differences remain in financial situation and frequency of use: Different recruitment approach? Impact of COVID Changes in marketing I prefer not to answer 3% 3% Male 29% 29% Gender Female 70% 70% Other 1% 1%
Triggers and Reasons to Visit Sorted.Org.NZ
The most common trigger to visitation is the desire to keep an active eye on budgets and making reassessments of their financial situation in light of the changing economic situation (e.g. interest rates, inflation). This is particularly the case for frequent visitors. Triggers to Visitation 22% financial goals / planning / budgeting / assessments 23% 31% 20% 19% Planning on retiring / have retired 13% 9% Debt management / struggling 7% 8% 5% Mortgage / loans 6% 8% 7% 6% Savings strategies, big ticket items (house, holiday etc) 7% 6% Change circumstances (baby, redundancy, divorce etc) 7% 6% 6% 1 or 2 times Prompted by email / blog / advertising / conversation 5% 5% 5% 5-10 times + 3-5 times House purchase / renovations / property 9% 5% Every 1-2 weeks + Monthly 4% Curiosity / interested / course 4% 4% 6% KiwiSaver (change, comparisons) 5% 5% 4% 4% 4% Investing 3% 2% Other 4% 3% Don't know / can't remember 2% 1% 0% 5% 10% 15% 20% 25% 30% 35% Total sample; Unweighted; base n = 3032; total n = 3722; 690 missing
Planning / reassessments comments Being aware of my money situation and how fluid it is with COVID and costs. Forecasting Cost of living has risen but my pension hasn t Costs keep going up so I need to use money wisely COVID plan and additional childcare costs financial instability of world currently. Need to think about long term. Have used the calculators previously; went back to do more number crunching I am moving to uni soon, and will be living on my own & responsible for living costs for the first time. I think we all think about money a lot, and inflation at the top of the news, which can make us quite anxious I wanted to see how much money I would need to set aside in addition to super. I've then used the calculator to look at how I'm doing for the lifestyle I want. I was interested in the state of my finances -but not from a bank Increasing interest rates, and I just generally like to know how I'm tracking. Interest rates are going up and all over the news. I don t refix for a few months but always like to make sure I know what I'm in for at the current rate. It made me check to see if I was on the right track with my money. Making my money work for me. Not the other way round. Loans due for renewal Prices are going up and money has been much tighter so tend to check Sorted for ways to help myself
Financial planning drivers including budgeting is comparatively more common among the under 35s. Regardless of age, M ori and Pacific participants are less likely to be triggered to visit by retirement queries. Why did you visit Sorted? (Have visited in last 12 months) M ori under 35 Pacific Peoples Pacific under 35 Total Men Women Under 35 35+ M ori 3032 24% 18% 8% 7% 7% 6% 6% 5% 5% 4% 4% 3% 2% 902 23% 25% 5% 4% 5% 4% 5% 5% 6% 6% 5% 4% 3% 2110 25% 15% 9% 8% 7% 7% 6% 5% 5% 3% 4% 3% 2% 919 30% 5% 9% 10% 11% 7% 6% 5% 4% 4% 4% 3% 1% 2113 22% 24% 7% 6% 5% 6% 6% 5% 5% 4% 4% 3% 3% 471 29% 10% 12% 9% 8% 6% 4% 4% 4% 3% 6% 3% 3% 180 34% 7% 9% 13% 8% 6% 1% 6% 3% 2% 4% 2% 3% 244 28% 9% 12% 11% 8% 3% 5% 7% 2% 1% 5% 4% 4% 97 34% 5% 12% 11% 12% 3% 6% 4% 1% 2% 3% 3% 2% financial goals / planning / budgeting /assessments Planning on retiring / have retired debt management / struggling House purchase / renovations / property Savings strategies (big tick items) change in circumstances Mortgage / loans prompted by email / blog / advertising / conversation KiwiSaver (change, comparisons) Investing Curiosity / interested / course Other don't know / can't remember
Budgeting and goal setting is the most common intended activity at Sorted.org.nz, while tools and calculators play an important supporting role. Less frequent visitors appear to be more interested in retirement planning or general financial advice. Think to the last time you visited Sorted.org.nz. Why did you visit Sorted? By frequency 45% 38% 40% 34% 35% 30% 30% 25% 22% 21% 25% 20% 20% 14% 11% 15% 10% 8% 7% 7% 7% 7% 7% 10% 5% 5% 4% 3% 3% 3% 2% 2% 2% 2% 1% 1% 1% 5% 0% 0% Budgeting / savings / debt Calculators / tools / quizzes KiwiSaver / retirement planning / NZ super Buying a house / property /mortgages General advice and information / blogs Investments + interest rates E-mail / newsletter / other marketing Seminar / course / school / recommended Other Don't know / can't remember Every 1-2 weeks + Monthly (Population=513) 5-10 times + 3-5 times (Population=1,415) 1 or 2 times (Population=1,104) Total sample; Unweighted; base n = 3032; total n = 3722; 690 missing
Intended Activity Comments Budgeting Tools / calculators Advice / Guidance / Blogs Retirement/funds Visited to check my weekly budget Adjust weekly expenditure in my budget Budgeting and investing advice from a trusted source to work out how to start Budgeting prior to buying a house. Advise for general costs day to day was sought as we had just moved back from overseas Because I wanted help to try and figure out ways to save and budget better the money that we earn. I think to use the sorted calculator and get some budgeting tips I usually use it for the mortgage/ loan calculator and works well I wanted to check in on my dashboard. Also I wanted to see my retirement savings and the mortgage calculator if I increased payment. I wanted to work out how many years I could take off my mortgage if I made an extra $500 month repayments. I use your Mortgage repayment calculator ALL the time! It s so valuable! I wanted to get some advice on how to use my money Like to read the articles about everyday people I used the blog to read about how I can be mindful of things I don t already think about. Eg, I enjoyed the blog post "I m really motivated to keep my student loan to a minimum Was checking out new blogs and guides Thought is was time to take an active interest in managing my finances. Looking at Sorted for information/guidance. To get ideas on money needed for retirement To look at how my retirement income stacks up with working different numbers of hours I am constantly evaluating the return on my savings and KiwiSaver so I look for advice on what to do with large sum of cash in savings and what I should do with KiwiSaver To research/read about KiwiSaver and retirement To review or current position and endeavour to establish if our current savings including KiwiSaver and NZ super will provide us with a well deserved retirement life Total sample; Unweighted; base n = 3032; total n = 3722; 690 missing
Women, those aged under 35, Mori and Pacific users were significantly more likely to visit the website to conduct budgeting / savings / debt activities compared to men, older users or NZ Europeans. M ori under 35 180 Pacific Peoples 244 Pacific under 35 97 Total 3012 Men 902 Women Under 35 2110 35+ 2113 M ori 471 Why did you visit Sorted? (Have visited in last 12 months) 919 Budgeting / savings / debt 33% 20% 39% 43% 28% 45% 48% 44% 56% Calculators / tools / quizzes 20% 20% 19% 24% 18% 16% 21% 15% 16% KiwiSaver / retirement planning / NZ super 19% 26% 16% 7% 24% 10% 5% 7% 4% General advice & Info / curiosity 8% 10% 7% 6% 8% 8% 7% 10% 7% Buying a house / property /mortgages 7% 6% 7% 8% 6% 7% 7% 11% 7% Investments + Banking rates / interest 7% 10% 5% 5% 7% 4% 2% 5% 4% E-mail / newsletter / other marketing 2% 2% 2% 1% 2% 1% 1% 2% 2% Seminar / course / school / recommended 2% 2% 3% 3% 2% 5% 6% 3% 2% Other 3% 3% 3% 2% 3% 3% 1% 4% 1% Don't know / can't remember 1% 1% 1% 0% 1% 1% 1% 0% 0% Significantly greater p<0.05
Triggers and reasons to visit Sorted.org.nz Women Under 35s M ori Pacific People Triggers Triggers Triggers Triggers Financial goals / planning/budgeting / assessments (25%) Overindex on: debt management/struggling (9%) and household purchases/renovations (8%) Reasons Overindex on Budgeting / savings / debt information (39%) Under index on (remember women are younger in this sample) KS/retirement/NZ Super (16%) and Investments/interest rates info (5%) Overindex on: Financial goals / planning/budgeting / assessments (30%), household purchases/renovations (10%), and savings strategies (big ticket items like house / holidays) (11%) Reasons Overindex on Budgeting / savings / debt information (43%) and calculators/tools/quizzes (24%) Underindex on KS/retirement/NZ Super (7%) Underindex on: planning/have retired (10%) Under 35s over index on financial goals / planning/budgeting / assessments (34%) Reasons Overindex on Budgeting / savings / debt information (45%) Underindex on KS/retirement/NZ Super (10%) Underindex on: planning/have retired (9%) Under 35s over index on financial goals / planning/budgeting / assessments (34%) Reasons Overindex on Budgeting / savings / debt information (44%) Underindex on KS/retirement/NZ Super (7%) Total sample; Unweighted; base n = 3032; total n = 3722; 690 missing
Consistent with the purpose of visitation, over half have created a budget/money plan. Debt reduction/management is comparatively unlikely as a consequence of use. Q13 Which of the following have you done as a result of using Sorted.org.nz? (Unweighted, excl N/A) have created a budget/money plan (n=2,843) 68% 32% save/invest more than I used to (n=2,667) 60% 40% have a better idea of my retirement plan (n=2,594) 59% 41% have set and/or achieved a financial goal (n=2,685) 58% 42% have reviewed or changed my KiwiSaver settings (n=2,770) 58% 42% have reviewed or changed my investments (n=2,299) 46% 54% have set up a safety net (n=2,527) 45% 55% have reviewed or changed my mortgage settings (n=1,641) 38% 62% am making more mortgage payments (n=1,576) 36% 64% have reviewed/ or changed my insurance(s) (n=2,423) 27% 73% have moved my debt to lower interest providers (n=1,690) 25% 75% have reviewed or created a will (n=2,309) 21% 79% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yes No Total sample; Unweighted; base n = from 1576 to 2843; total n = 3722; 2146 missing
2022 sees a greater emphasis on reviewing KiwiSaver and investments, and a fall in debt reduction activities Feb 2022 (weighted to 2020) Feb 2022 (unweighted) 2018 Feb 2020 Sept 2020 All participants, including N/A 2599 3388 3364 I have created a budget/money plan 69% 58% 57% 62% 58% I have reviewed or changed my KiwiSaver settings 45% 40% 42% 49% 48% I save/invest more than I used to 47% 49% 48% I have set and/or achieved a financial goal 58% 46% 47% 49% 47% I have a better idea of my retirement plan 61% 46% 46% 43% 45% I have set up a safety net 39% 35% 34% I have reviewed or changed my investments 28% 25% 26% 30% 31% I have reviewed/ or changed my insurance(s) 27% 18% 19% 19% 19% I have reviewed or changed my mortgage settings 25% 25% 25% 19% 19% I am making more mortgage payments 22% 19% 19% 17% 17% I have reviewed or created a will 18% 15% 13% 12% 14% I have moved my debt to lower interest providers 20% 17% 17% 13% 12% Significantly greater p<0.05
Once not applicables (N/A) were removed, Pacific participants are an exception to the investment/debt trends, with nearly half moving their debt to lower interest providers. Budgeting/money plans saw a particular uptake for those under 35 and M ori /Pacific participants, as did setting of financial goals. Feb 2020 (weighted) total 2022 (unweighted) M ori under 35 Pacific Peoples Pacific under 35 excludes N/A Sept 2020 Men Women Under 35 35+ M ori have created a budget/money plan 66% 72% 68% 62% 71% 82% 62% 76% 86% 79% 84% save/invest more than I used to 57% 61% 60% 61% 60% 69% 56% 61% 70% 66% 69% have a better idea of my retirement plan 57% 56% 59% 69% 54% 45% 63% 48% 41% 47% 37% have set and/or achieved a financial goal 56% 60% 58% 56% 59% 69% 53% 66% 74% 70% 75% have reviewed or changed my KiwiSaver settings 50% 59% 58% 58% 58% 60% 57% 56% 64% 59% 58% have reviewed or changed my investments 38% 45% 46% 57% 40% 46% 45% 39% 40% 42% 34% have set up a safety net 48% 46% 45% 47% 45% 51% 43% 44% 47% 47% 45% have reviewed or changed my mortgage settings 47% 38% 38% 35% 40% 30% 41% 34% 25% 35% 18% am making more mortgage payments 38% 36% 36% 35% 37% 29% 39% 32% 22% 37% 28% have reviewed/ or changed my insurance(s) 26% 27% 27% 28% 26% 27% 27% 32% 31% 34% 30% have moved my debt to lower interest providers 30% 25% 25% 26% 24% 26% 24% 32% 34% 46% 42% have reviewed or created a will 18% 18% 21% 25% 19% 9% 25% 20% 8% 23% 8% Significantly greater than adjacent column p<0.05 Significantly less than adjacent column p<0.05 Significantly greater than total p<0.05 Significantly less than total p<0.05
Over three quarters driven to the Sorted website for budgeting/planning, or for savings goals say they have gone on to create a money plan, and this is even more common for those who have, or are planning to, experience a change in circumstances (90%). House purchase / renovations / property / moving house Savings strategies, big ticket items (house, holiday etc) Financial goals / planning / budgeting / assessments Change circumstances (baby, redundancy, divorce etc) Planning on retiring / have retired Prompted by email / blog / advertising / conversation Debt KiwiSaver (change, comparisons) Curiosity / interested / course Trigger for visit by activity as a result of using Sorted.org.nz Mortgage / loans management / struggling Investing N= 733 554 241 210 198 186 180 160 156 127 123 have created a budget/money plan 79% 53% 75% 72% 79% 90% 71% 55% 49% 51% 66% have set and/or achieved a financial goal 63% 55% 53% 56% 66% 62% 64% 54% 59% 49% 62% save/invest more than I used to 60% 59% 47% 64% 70% 64% 62% 63% 63% 70% 59% have reviewed or changed my KiwiSaver settings 56% 57% 42% 59% 58% 57% 53% 68% 80% 67% 57% have a better idea of my retirement plan 54% 81% 35% 46% 54% 57% 55% 58% 70% 64% 64% have set up a safety net 45% 46% 27% 41% 56% 57% 53% 47% 48% 52% 33% have reviewed or changed my investments 42% 53% 26% 38% 48% 40% 40% 52% 62% 68% 51% have reviewed or changed my mortgage settings 37% 35% 30% 51% 27% 46% 66% 36% 36% 27% 33% am making more mortgage payments 35% 40% 27% 46% 25% 33% 59% 30% 31% 22% 29% have reviewed/ or changed my insurance(s) 32% 25% 24% 24% 29% 24% 26% 25% 22% 28% 35% have moved my debt to lower interest providers 28% 22% 29% 25% 20% 18% 23% 25% 23% 19% 28% have reviewed or created a will 21% 33% 7% 13% 14% 19% 15% 20% 18% 24% 22%
The best performing aspect of the website is the trustworthiness of information, and degree to which people enjoy using it. However, a third disagree that the website is their main source of financial advice. Q15 How much do you agree or disagree with the following statements? I trust the information from Sorted.org.nz 43% 42% 13% 1% 1% I enjoy using Sorted.org.nz 28% 45% 23% 3% 2% I trust Sorted.org.nz with my personal information 22% 37% 32% 7% 2% Sorted.org.nz has motivated me to take action 21% 44% 25% 6% 4% Sorted.org.nz helps me to feel more confident about how I make money 19% 44% 29% 5% 3% Sorted.org.nz has changed how I manage my finances 14% 37% 34% 10% 6% Sorted.org.nz allows me to keep a close personal watch on my financial affairs 12% 32% 38% 12% 6% I share the financial advice I get from Sorted.org.nz with others 12% 29% 33% 16% 11% I talk to my family and friends about Sorted.org.nz 12% 26% 31% 18% 14% I use Sorted.org.nz as a main source of financial advice 10% 26% 32% 21% 10% I can enjoy life more because of the way I m managing my money through 10% 25% 45% 13% 7% Sorted.org.nz allows me to achieve financial goals I previously was unable to 10% 27% 44% 13% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Strongly agree Somewhat agree Neutral Somewhat disagree Strongly disagree Total sample; Unweighted; base n = 3364; total n = 3722; 358 missing (haven t used in last 12 months)
Some significant improvements in performance have been observed since Sept 2020 in terms of behaviours / calls to action, although perceived trustworthiness and enjoyability have declined since Sept 2020. Feb 2022 (weighted) Feb 2022 (unweight) Sept 2020 Eroding trust in current government? Suspicion of media (particularly native ?) due to pervasiveness of conspiracy theories ? 2599 3388 3364 84% 74% 72% I enjoy using Sorted.org.nz 93% 86% 85% I trust the information from Sorted.org.nz 40% 39% 38% I talk to my family and friends about Sorted.org.nz 46% 54% 51% Sorted.org.nz has changed how I manage my finances 40% 46% 44% Sorted.org.nz allows me to keep a close personal watch on my financial affairs 37% 42% 41% I share the financial advice I get from Sorted.org.nz with others 32% 37% 35% I can enjoy life more because of the way I m managing my money through Sorted.org.nz 62% 65% 63% Sorted.org.nz helps me to feel more confident about how I make money decisions 37% 38% 36% I use Sorted.org.nz as a main source of financial advice 30% 40% 37% Sorted.org.nz allows me to achieve financial goals I previously was unable to reach 56% 59% 59% I trust Sorted.org.nz with my personal information 60% 67% 65% Sorted.org.nz has motivated me to take action Significantly greater p<0.05 Significantly less p<0.05
Behaviour changes / calls to action have improved to a greater degree for those aged under 35 years. Sept 2020 Feb 2022 Under 35 35 and over Total Under 35 35 and over Total I enjoy using Sorted.org.nz 90% 83% 86% 79% 71% 74% I trust the information from Sorted.org.nz 96% 94% 95% 86% 85% 86% I talk to my family and friends about Sorted.org.nz 42% 42% 42% 41% 37% 39% Sorted.org.nz has changed how I manage my finances 54% 44% 48% 61% 49% 54% Sorted.org.nz allows me to keep a close personal watch on my financial affairs 44% 40% 42% 51% 42% 46% I share the financial advice I get from Sorted.org.nz with others 42% 37% 39% 47% 40% 42% I can enjoy life more because of the way I m managing my money through Sorted.org.nz 40% 30% 33% 43% 33% 37% Sorted.org.nzhelps me to feel more confident about how I make money decisions 67% 60% 63% 69% 62% 65% I use Sorted.org.nz as a main source of financial advice 44% 35% 39% 41% 35% 38% Sorted.org.nz allows me to achieve financial goals I previously was unable to reach 36% 28% 31% 47% 35% 40% I trust Sorted.org.nz with my personal information 60% 55% 57% 60% 59% 59% Sorted has motivated me to take action 68% 57% 61% 72% 64% 67% *weighted to Sep 2020, have visited in last 12 months Significantly greater than 2020 p<0.05; Significantly lowe than 2020 p<0.05
Trust in the information proved by Sorted.org.nz is lower among Mori and Pacific participants compared to NZ Europeans (although agreement in the statement is still high). Feb 2022 (unweight) 3364 72% 85% 38% 51% 44% 41% 35% 63% 36% 37% 59% 65% M ori under 35 199 72% 83% 42% 64% 50% 44% 39% 68% 44% 52% 61% 73% Pacific Peoples 266 78% 82%* 47% 65% 56% 58% 47% 70% 47% 57% 57%* 77% Pacific under 35 107 79% 82% 47% 66% 63% 51% 50% 74% 48% 63% 61% 76% Men Women Under 35 35+ M ori 994 69% 83% 38% 48% 43% 42% 37% 64% 31% 36% 57% 62% 2348 74% 86% 38% 52% 44% 41%* 35%* 62%* 38%* 37% 59% 66%* 1048 78% 86% 41% 60%* 50% 47% 43%* 68% 41% 46%* 60% 72% 2315 70% 85% 36% 47% 41% 39% 32% 60% 34% 32% 58%* 62% 510 73% 83%* 41% 57% 49% 45% 38% 65% 44% 47%* 60% 68% I enjoy using Sorted.org.nz I trust the information from Sorted.org.nz I talk to my family and friends about Sorted.org.nz Sorted.org.nz has changed how I manage my finances Sorted.org.nz allows me to keep a close personal watch on my financial affairs I share the financial advice I get from Sorted.org.nz with others I can enjoy life more because of the way I m managing my money through Sorted.org.nz Sorted.org.nz helps me to feel more confident about how I make money decisions I use Sorted.org.nz as a main source of financial advice Sorted.org.nz allows me to achieve financial goals I previously was unable to reach I trust Sorted.org.nz with my personal information Sorted.org.nz has motivated me to take action Some indication of scale-use differences (greater likeliness to use 4 or 5) * Indicates significantly higher or lower agreement to adjacent column For ethnicity, comparisons are made with NZ Europeans (not adjacent column)
The website scores well on a number of the listed attributes, with over eight in ten rating usefulness of tools and the language as a 4 or 5 out of 5. This drops to 59% in terms of imagery used. Q12 Thinking about Sorted.org.nz, please rate your experience of: 100% 4% 3% 2% 4% 1% 5% 5% 6% 4% 1% 4% 1% 2% 14% 90% 12% 13% 17% 3% 17% 19% 80% 23% 24% 70% don't know 37% 41% 60% 43% 1 - terrible 44% 40% 50% 40% 2 36% 40% 3 30% 4 44% 41% 20% 35% 33% 31% 29% 5 - excellent 23% 10% 0% The usefulness of the tools Language used (the words and the way it is written) The usefulness of the topics Ease of navigating around the website Topics covered Relevance of content to me personally The types of imagery that are used Total sample; Unweighted; base n = from 3333 to 3359; total n = 3722; 389 missing (haven t visited site in last 12 months)
Under 35s in particular are impressed with the usefulness of the Sorted.org.nz tools. Pacific participants are impressed with the ease of navigation and relevance of content. M ori under 35 Pacific Peoples Pacific under 35 Thinking about Sorted.org.nz how would you rate your experience of (those who have used in last 12 months): Total Men Women Under 35 35+ M ori 3363 994 2348 1048 2315 509 141 266 107 Ease of navigating around the website 73% 73% 73% 76% 72% 75% 75% 80%* 79% Language used (the words and the way it is written) 82% 81% 83% 84% 81% 80% 83% 83% 80% Relevance of content to me personally 69% 66% 70% 71% 68% 72% 75% 79%* 76% The types of imagery that are used 59% 58% 59% 64%* 57% 57% 61% 67%* 64% The usefulness of the tools 81% 78% 83% 86%* 79% 82% 86% 84% 86% The usefulness of the topics 77% 74% 79% 79% 76% 81%* 80% 82% 79% Topics covered 76% 74% 76% 77% 75% 78% 79% 78% 79% Some indication of scale-use differences (greater likeliness to use 4 or 5) * Indicates significantly higher or lower agreement to adjacent column For ethnicity, comparisons are made with NZ Europeans (not adjacent columns)
The Sorted.org.nz website continues to rate as quite or very valuable to the vast majority of users, although at 85% this represents a slight drop from Sept 2020 (89%). Q14 - How valuable have you found Sorted.org.nz in helping you better manage your finances? 100% 2% 2% 3% 9% 12% 13% 90% 80% 70% 60% Not at all valuable 63% 62% 62% Not very valuable 50% Quite valuable 40% Very valuable 30% 20% 26% 24% 23% 10% 0% Sept 2020 Feb 2022 (weighted to 2020) Feb 2022 (unweighted) Total sample; Weight: Weight; base n = 3361; total n = 3722; 361 missing; effective sample size = 3076 (92%)
Users appreciate the information provided by the website with four in ten saying they learn new information and have changed their behaviour. Q7 Why did you give this rating? 48% 44% Informative / learn new things / changed my behaviour 13% 11% 20% 21% good tools / calculators 9% 12% 6% Simple / easy to use 2% 2% 8% 10% Useful / helpful / valuable 2% 5% 2% Independent / trustworthy / free 3% 2% Other 5% 6% 1% 2% don't know / unspecified 1% 11% 1% 2% Not helpful / useful / don't need 20% 30% 1% 5% Haven't / seldom used / just starting out 31% 33% 1% Resources / information is quite basic 7% 5% Very valuable (n=630) Hard to use / personalise 4% 2% Quite valuable (n=1417) 1% 2% I need to make more effort Not very valuable (n=336) Not at all valuable (n=70) 2% Is part of a range of sources 4% Total sample; Weight: Weight; base n = 2450; total n = 3722; 1272 missing; effective sample size = 2253 (92%)
Likeliness to recommend has declined over the last two years, moving from 8-10s, down to 5-7s, which has significantly impacted on overall NPS. For those drive to the site by debt issues, NPS is only +2. Likeliness to Recommend 40% 33% 33% 32% 28% 30% 23% 23% 22% 21% 17% 20% 15% 15% 15% 13% 12% 12% 9% 9% 8% 7% 6% 6% 10% 6% 6% 5% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 0% 1 Not at all likely 2 3 4 5 6 7 8 9 10 Very likely Feb 2020 (all) Sept 2020 (all) Sept 2020 (have used in last 12 months) Feb 2022 (used last 12 months, unweighted) Total sample; Weight: Weight; base n = 3361; total n = 3722; 361 missing; effective sample size = 3127 (93%) Feb 2020 all Sept 2020 (all) Sept 2020 (used last 12 months) Feb 2022 (unweighted/weighted) 27 28 30 12/14 NPS Feb 2022 (unweighted) Sept 2020 Men Women Under 35 35+ M ori M ori under 35 Pacific Peoples Pacific under 35 28 14 10 13 18 9 14 16 33 35
The fall in likeliness to recommend is not surprising, given that enjoyment and trust (the two factors showing declines) are of most importance in predicting this. A decline in Empowerment = relevant content and useful tools? Likeliness to Recommend 6% 14% Enjoyment Feel more confident 9% Trust 18% 6% 25% 22% 22% 22% 18% Ease of navigation Relevance content Relevance content Usefulness of tools
Investments and savings are of most relevance to users, followed by budgeting and retirement planning. Q7 - Which of the following information about finances would be relevant or useful to you? (select all that apply) How to make investments 71% How to build up savings 66% How to budget 60% How to plan for retirement 57% How to manage my money during a serious crisis (e.g., long-term illness, 55% How to draw up a will 51% How to manage debt 44% Advice on insuring your assets 42% How to buy your first home 40% How to draw down my savings in retirement 35% Resources and content based on M ori world view 15% Content in Te Reo M ori 10% None of the above 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% Total sample; Weight: Weight; base n = 3717; total n = 3722; 5 missing; effective sample size = 3399 (91%)
Savings, debt management and budgeting are more likely to be selected as relevant by women, those aged under 35, M ori and Pacific participants. Retirement is of comparatively greater importance to those aged 35+ (and men, although there is a skew to older age among this group). Under 35 1155 M ori under 35 166 Pacific Peoples 301 Pacific under 35 123 Total 3722 Men 1090 Women 2607 35+ 2567 M ori 586 Which of the following information about finances would be relevant or useful to you? How to make investments How to build up savings How to plan for retirement How to budget How to manage my money during a serious crisis How to draw up a will Advice on insuring your assets How to manage debt How to draw down my savings in retirement How to buy your first home Resources and content based on M ori world view Content in Te Reo M ori None of the above 69% 62% 57% 56% 54% 49% 41% 40% 39% 35% 14% 9% 2% 67% 50% 57% 45% 49% 47% 41% 32% 48% 26% 9% 6% 3% 69% 67% 57% 60% 56% 50% 42% 44% 36% 38% 16% 10% 1% 77% 78% 46% 73% 55% 50% 42% 48% 23% 63% 18% 14% 1% 65% 55% 62% 48% 53% 48% 41% 37% 46% 22% 12% 7% 2% 66% 73% 53% 70% 58% 58% 45% 59% 32% 51% 45% 32% 2% 75% 80% 46% 73% 55% 62% 49% 56% 27% 70% 45% 38% 1% 75% 79% 52% 78% 63% 61% 43% 71% 33% 60% 25% 17% 2% 80% 82% 45% 80% 60% 56% 39% 74% 24% 67% 23% 20% 2% Significantly greater that adjacent column p<0.05 Significantly greater than total p<0.05; Significantly less than total p<0.05
Those visiting for budgeting or savings reasons are interested in a broader range of topics compared to those who have been triggered by retirement issues, likely reflecting the age and financial experience of those visitors. House purchase / renovations / property / moving house 210 57% 66% 73% Savings strategies, big ticket items (house, holiday etc) Change circumstances (baby, redundancy, divorce etc) Financial goals / planning / budgeting / assessments prompted by email / blog / advertising / conversation Planning on retiring / have retired Debt KiwiSaver (change, comparisons) Curiosity / interested / course Mortgage / loans Trigger for visit by topics of interest management / struggling Investing Column Population How to budget How to build up savings How to make investments How to manage my money during a serious crisis (e.g., long-term illness, disability, pandemic etc.) How to plan for retirement How to draw up a will How to manage debt Advice on insuring your assets How to buy your first home How to draw down my savings in retirement Resources and content based on M ori world view Content in Te Reo M ori None of the above 733 71% 68% 67% 554 33% 41% 67% 241 78% 79% 56% 198 69% 78% 80% 186 68% 73% 67% 180 52% 62% 75% 160 48% 60% 73% 156 44% 58% 79% 127 35% 50% 81% 123 47% 60% 74% 57% 50% 68% 51% 53% 56% 55% 55% 55% 48% 55% 53% 49% 47% 40% 39% 32% 71% 43% 21% 44% 13% 68% 49% 54% 77% 35% 41% 29% 54% 66% 38% 49% 59% 30% 51% 44% 42% 40% 58% 25% 53% 51% 35% 39% 32% 33% 67% 56% 44% 44% 26% 28% 68% 46% 33% 46% 35% 49% 58% 51% 33% 46% 35% 51% 51% 46% 24% 44% 25% 46% 61% 59% 38% 48% 38% 41% 16% 8% 20% 20% 16% 17% 10% 16% 13% 12% 23% 11% 1% 6% 1% 13% 1% 13% 0% 11% 0% 9% 1% 7% 1% 9% 1% 6% 0% 6% 2% 15% 1%
Calculators and topic guides are the most important aspects of the Sorted website, followed by the personalised dashboard. Those who visit at least monthly rate all aspects as more important than very infrequent visitors. Q5 How important are the following features? 100% 3% 1% 3% 1% 3% 4% 4% 4% 11% 12% 7% 11% 12% 11% 90% 20% 12% 15% 17% 80% 21% 24% 23% 24% 27% 70% 32% 31% 39% 60% 33% 29% 27% 50% Not important at all 34% 33% 35% 40% 27% Minimal importance 30% 21% Somewhat important 26% 51% 42% 20% 40% Important 15% 29% 28% 23% 10% 17% Very important 13% 8% 0% Calculators Topic guides (budgeting, mortgages, retirement, investing...) Personalised dashboard where I can track my progress Resources on money psychology (how to stick to your goals, how to stop overspending...) financial guides on life events (getting married, buying a car, moving house...) An expert answering questions from readers Stories of real people who have learned to manage their finances better Daily or weekly newsletter with tips and updates Discussion forum or chat Total sample; Weight: Weight; base n = 3717; total n = 3722; 5 missing; effective sample size = 3397 (91%)
The personalised dashboard has increased in importance since 2020, as has the newsletter (although remaining at low levels), and is of particular interest to women and those aged under 35. M ori and Pacific participants are relatively interested in real-life stories (see next section). Total 2020 Total 2022 weighted Under 35 M ori under 35 Pacific Peoples Pacific under 35 Total 2022 unweighted Men Women 35+ M ori How important are the following features (Important + very important) 2599 3722 1090 2607 1155 2567 586 228 301 123 3722 Calculators 87% 79% 84% 81% 82%* 84% 82% 83% 82%* 81%* 76%* Topic guides (budgeting, mortgages, retirement, investing...) 80% 77% 81% 85% 87% 81% 80% 82% 79% 90% 88% Personalised dashboard where I can track my progress 65% 65% 73%* 78% 84% 73% 71% 78%* 67% 82% 84% Resources on money psychology (how to stick to your goals, how to stop overspending...) 57% 52% 63%* 75%* 76% 62% 60% 68%* 57% 83%* 76% Financial guides on life events (getting married, buying a car, moving house...) 62% 53% 60%* 68% 75% 61% 58% 71%* 52% 77% 79% An expert answering questions from readers 59% 57% 58%* 64% 61% 58% 58% 56% 59%* 73% 67% Daily or weekly newsletter with tips and updates 32% 41% 38%* 43% 41% 39% 39% 36% 40%* 54% 47% Stories of real people who have learned to manage their finances better 36% 34% 39% 49%* 44%* 38% 38% 38% 37%* 69%* 60%* Discussion forum or chat 20% 22% 22%* 28% 27% 23% 22% 24% 21% 45% 39% Some indication of scale-use differences (greater likeliness to use 4 or 5): When scaled * results are significantly more important For ethnicity, comparisons are made with NZ Europeans Total sample; Weight: Weight; base n = 3717; total n = 3722; 5 missing; effective sample size = 3397 (91%)
Consistent with responses to the provided list of topics, budgeting, debt and saving is the most desirable topic to be covered. Q6 - Are there any specific topics you'd like to see covered on Sorted.org.nz? Budgeting, debt, saving 20% 26% aged under 35 Investments / crypto / EFTs 12% Retirement / pensions / saving for retirement 9% aged 35+ 7% Homeownership / housing / mortgages 4% KiwiSaver 3% Insurance / wills / trusts / funerals 2% calculators and tools 2% Children / young person focus 2% Tax 1% Business related 1% Priority audience specific 1% financial advisor / mentor 1% Other 5% Don't know / happy with content / no suggestions 40% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Total sample; Weight: Weight; base n = 2219; total n = 3722; 1503 missing; effective sample size = 1998 (90%)
What would make you visit Sorted.org.nz more often? - Coded Better or new Calculators / tools / tracker 12% Personalised / Interactive / Integrated Apps 6% Easier to use / access / navigate / integrated / links 3% More personalised / goal setting/tracking / saves settings 2% workshops / course / webinars / chats 1% Reminders / relevant emails / more frequent newsletters / alerts 9% Marketing Advertising / marketing / info about Sorted 3% Competitions / giveaways / games / quiz / interactive 2% Savings / budget / debt advice or tips 16% More relevant articles or content / greater depth / new or updated info / expert commentary 7% Investing advice / KiwiSaver funds Content 5% tools or topics around buying or selling house / mortgage 1% topics for those already retired 1% Having more time / being more organised / motivated / more need 5% External change in circumstances / the need arose 3% Other 3% Don't know / nothing / already visit frequently and use existing resources / good now 21% 0% 5% 10% 15% 20% 25% % Total sample; Weight: Weight; base n = 3717; total n = 3722; 5 missing; effective sample size = 3394 (91%)
Relevant articles/information/commentary comments I would have said more articles, however I've just looked and realized you have many - I just didn't notice before! So perhaps if I was more aware of that I would visit more often More information on effects of economic changes happening these days and it effects. For example inflation Provide more up-to-date information relevant to me. Relevant blogs for a younger generation. Activities around how to start the conversation about money with kids. Relevant information to me about different financial topics at different stages of my life. For example, now that we have purchased our first home, guides on different mortgage structures and how to pay down your mortgage faster would be really helpful. Information that would support decisions about managing savings after retirement (particularly relevant now that inflation is back) articles as to the current environment and some suggestions e.g., fixing mortgage rates Articles on finance perhaps. I think the content of the articles is well written but quite general and aimed to get people started on understanding their finances. Articles on investment in Covid times fresh ideas on how to save money (barefoot investor type suggestions) i.e. ring your bank and ask for reduction in fees etc. regular review of providers. other ways to make retirement savings go further. recently considering emphasis on Sharesies rather than savings. so timely articles about the current environment and how to make the most of savings would be great. Maybe more articles? I am keenly interested in investing, paying off my mortgage ASAP... the FIRE movement etc. More articles, where I could learn about more complex financial stuff Topics/articles of interest being covered. Kiwisaver trends, advice. Advice/info on reverse mortgages Pluses and minuses etc Will definitely visit your website more often if there are articles that deal with business I currently find the information to be a bit simplistic - if there was deeper information I would use it Maybe updated info on the share market/housing Market and what is wise to do right now given the current economic climate
Easier to use / integrated comments The ranking of the performance of Kiwisaver funds needs to be reworked. As it stands, it's not easy to use and find what I want. How the information about the performance of Kiwisaver funds is cumbersome and not easy to follow I often don't think of it and I find it a little confusing and not easy to move from one screen to another. An easier format. I seem to have to go back and forth to get answers. Easier access to interest rates without a 3rd party website easier to find the funds page versus the kwiisaver page making it easier to save my details and customise my situation Fixing the website so it doesn t lose all the information I put in it . I still find the dashboard confusing. I save 'tools' but I don't seem to see them on my dashboard? I can't se a direct link to the retirement calculator. I seem to have to search of browse articles to find the link. If it worked or has a use. Presently can't find my retirement calculator every time I sign in. Need to use google search to find it as the sorted finder is unable to. It is not in my tools nor in the dashboard! If it worked better. It wouldn't save and I kept losing my info More user friendly ease of ability/functionality to move sub categories between Master Categories i.e. drag and drop. Using Chrome on my phone to access Sorted presents problems with lags, information layout and a lot of the time, login issues. If these could be resolved, then there would be less resistance to return Easy definitive information with links to get it organised right away. easier way to add data such as uploading bank statements etc I would visit Sorted.org.nz more often if there was a link from my online banking site. If I could integrate the sorted calculators into my google set up. If it could be integrated with my bank transactions to see what was going in and out Links to organisations to help you grow money. More links to sorted articles on other websites like interest co nz perhaps.
Not unexpectedly, Mori of all ages are more likely to rate Te Ao Mori content as important. How important is it to you personally that Sorted.org.nz reflects Te Ao M ori? 100% 2% 5% 8% 10% 11% 90% 3% 3% 5% 80% 16% 32% 16% 15% 70% Don't know 23% 60% 10% 25% 20% 1 - not at all important 50% 2 20% 40% 3 4 30% 49% 18% 46% 5 - extremely important 44% 20% 10% 14% 0% Non-M ori (n=3136) M ori (n=586) M ori aged under 35 (n=228) M ori under 35 infrequent or never (n=94)
A third of Mori dont have an opinion on how well Sorted.org.nz does at reflecting Te Ao Mori. Of those who do have an opinion, fewer than a quarter feel the website does well (T2B). How well do you feel Sorted.org.nz does at reflecting Te Ao M ori? How well do you feel Sorted.org.nz does at reflecting Te Ao M ori? (excl don t know) 100% 100% 8% 8% 90% 90% 27% 35% 80% 80% 29% 30% 70% 6% 70% 66% Don't know 5% 60% 1 - extremely poorly 60% 1 - extremely poorly 22% 2 50% 21% 2 50% 30% 3 3 40% 37% 40% 4 21% 2% 4 30% 5 - extremely well 8% 23% 30% 5 - extremely well 20% 22% 16% 20% 17% 17% 11% 10% 10% 6% 6% 5% 2% 11% 0% 7% 0% Non-M ori M ori M ori aged under 35 M ori (n=334) M ori aged under 35 (n=100)
Te Reo is important to Mori, but reflecting Te Ao Mori needs to go further, by incorporating stories, values, whakatauki and Te Whare Tapa Wh into content. This potentially ties in with the relative interest in real-life stories for M ori (and Pacific) participants. What aspects of Sorted.org.nz would you change to better reflect Te Ao M ori? 17% Content, stories, values, whakatauki, te whare tapa wh 33% 39% 29% Te Reo 21% 16% 2% Financial advice 5% 9% 2% 3% Wh nau / communal approach 5% Non-M ori (n=733) 1% 0% 1% Need to engage with M ori for development M ori (n=246) 1% 1% 1% M ori aged under 35 (n=67) Don't change anything 1% 1% 3% Whole thing needs to change 6% 7% 5% Other / non-specified 5% 3% Can't comment, not M ori 2% 37% Don't know 24% 18%
Examples of how to incorporate Te Ao into Sorted.org.nz Mentioned by M ori aged under 35 years Understanding fundamentals of transacting in Te Ao M ori and how it relates to the modern western world of managing money. Understanding financial concepts such as Retirement and how it relates to Te Ao M ori (or not) and how M ori can better relate to each concept in the modern world. Te Ao M ori is more than just including the language. It includes Tikanga, M ori principles, ways of learning. Imagine reading an article that explains 'How to buy a whare' from M ori perspective. What things need to be considered outside of a Western paradigm? E.g. Savings made easier with wh nau. Buying a house for a community not individual.... Tips like how you could save money and help Papat nuku by growing food at home Including how financial health affects and can help all aspects of whare tapa wha More M ori language and stories of successful M ori in the financial world. People who are investors, money wise, home owners. The psychology of money and how western views have had a positive and negative impact on te ao M ori values about finances Perhaps more te reo on the website, advise for bigger families/communities (everyone I know have multiple families living in the 1 house), reflection of Matariki Have some resources on M ori views on wealth, money and its importance to them, do they value money or wealth as a culture. Why M ori typically or historically have dealt with debt and poverty - the why s. How do iwi and hapu distribute their koha amongst their members or what they like to spend money on. M ori business ventures - things that consumers can invest in that support M ori. Te Reo M ori options, connecting with M ori audiences/stakeholders (iwi assets, supporting wh nautrusts and information on M ori land titles which might be relevant) Bring in more thought of children and how your actions today will benefit your children in the future as you pass on good money habits for them to grow on and pass down Te Reo, using our own year for goals -Matariki etc Our ancestors were forever learning and growing. Changing and adapting to the worlds they lived in. It is our responsibility to do the same. Educating ourselves financially will strengthen our Whakapapa. Budgeting stories from a M ori perspective. What are the financial issues impacting M ori? Language, kai affirmations through whakatauki More information on M ori land courts etc Include designs and artwork on the website to reflect Te Ao M ori. Include translations. Include whakatauki or M ori proverbs that reflect the attitudes M ori have towards gathering, saving and prosperity or any other topics that apply to attitudes towards money and life. Consideration of tikanga M ori and a M ori worldview as it relates to finances i.e, the western view is more individualistic whereas the M ori worldview is more focused on the collective/the wh nau. Additionally, it could be interesting for you to delve into topics such as what buying a house means in terms of Te Tiriti o Waitangi and the fact that this is stolen land - but I acknowledge that this one is unlikely. Seeing M ori people on home page. Linking with M ori financial content creators ie. @the.hiddenfigures
Consistent with the purpose of visitation, over half have created a budget/money plan. Debt reduction/management is comparatively unlikely as a consequence of use, suggesting a degree of complacency in this respect. Q13 Which of the following have you done as a result of using Sorted.org.nz? (Unweighted) have created a budget/money plan 58% 27% 15% have reviewed or changed my KiwiSaver settings 48% 35% 18% save/invest more than I used to 48% 32% 21% have set and/or achieved a financial goal 47% 33% 20% have a better idea of my retirement plan 45% 32% 23% have set up a safety net 34% 41% 25% have reviewed or changed my investments 31% 37% 32% have reviewed/ or changed my insurance(s) 19% 53% 28% have reviewed or changed my mortgage settings 19% 30% 51% am making more mortgage payments 17% 30% 53% have reviewed or created a will 14% 55% 31% have moved my debt to lower interest providers 12% 38% 50% Yes No N/A Total sample; Unweighted; base n = 3364; total n = 3722; 358 missing (haven t used in last 12 months)
total 2022 (unweighted) M ori under 35 Pacific Peoples Pacific under 35 Men Women Under 35 35+ M ori 3364 994 2348 1048 2315 509 141 266 107 I have created a budget/money plan 58% 50% 61% 74% 50% 68% 78% 70% 75% I have reviewed or changed my KiwiSaver settings 48% 49% 48% 51% 46% 46% 54% 47% 45% I save/invest more than I used to 48% 48% 47% 57% 44% 48% 55% 50% 52% I have set and/or achieved a financial goal 47% 43% 48% 58% 41% 56% 65% 56% 60% I have a better idea of my retirement plan 45% 56% 41% 30% 52% 35% 27% 33% 21% I have set up a safety net 34% 35% 33% 39% 32% 34% 37% 35% 33% I have reviewed or changed my investments 31% 44% 26% 30% 32% 23% 22% 24% 20% I have reviewed/ or changed my insurance(s) 19% 21% 19% 17% 20% 23% 20% 22% 17% I have reviewed or changed my mortgage settings 19% 17% 20% 13% 22% 16% 9% 15% 7% I am making more mortgage payments 17% 16% 17% 12% 20% 13% 7% 15% 10% I have reviewed or created a will 14% 17% 13% 6% 18% 14% 5% 15% 5% I have moved my debt to lower interest providers 12% 13% 12% 12% 12% 18% 16% 27% 26% Significantly greater p<0.05 Significantly greater than total p<0.05 Significantly less than total p<0.05
