Common Google Ads Mistakes and How to Avoid Them for Better Campaign Performance

COMMON GOOGLE ADS MISTAKES AND HOW TO AVOID THEM FOR BETTER CAMPAIGN PERFORMANCE Embracing Challenges and Opportunities in the Digital Age +91 904 165 5602 www.sagetitans.com

Introducation Google Ads can drive traffic, sales, and brand awareness, but common mistakes can lead to wasted budgets and missed opportunities. This guide covers key pitfalls in daily performance tracking, targeting, and keyword match types, with insights from Sagetitans.com to help optimize your campaign success.

Understanding Google Ads Campaigns But before discussing common mistakes, it is good to understand the different campaign types that exist in Google Ads. The reason for this is that choosing the right campaign structure actually becomes a building block for success. Campaigns Search Display Campaigns Video Campaigns Shopping Campaigns

Incorrect Use of Expanded Targeting Options Incorrect use of expanded targeting options can lead to wasted ad spend and irrelevant traffic. Focusing too broadly may dilute campaign effectiveness, while refining targeting ensures ads reach the right audience for better engagement and higher ROI. Audience Expansion Mistakes Understanding Expanded Targeting in Google Ads Location Targeting Issues and Solutions

Common Google Ads Mistakes to Avoid 1. Not Setting Clear Goals ? A Google Ads campaign without specific goals is like setting out on a journey with no destination. Without goals, it becomes challenging to measure success, resulting in wasted budget and poor campaign performance. How to Avoid It: Start every Google Ads campaign set up with a clear goal. Are you focusing on lead generation? Is brand awareness your main aim? Once you define your objectives, you can select appropriate campaign types, keywords, and bidding strategies that align with these goals.

Ignoring the Importance of Keyword Match Types ? You can search with incorrect keyword match types. This can cause your ad to show on irrelevant searches, wasting some of your budget. There are now three forms of match types under Google Ads: broad, phrase, and exact match, each targeting different purposes. Add Negative Keywords Use Phrase and Exact Match Types Review Search Terms Report Refine Campaign Structure

POOR AD COPY AND CTA Use Clear and Actionable Language Ensure your ad copy communicates key benefits with a direct call-to-action like "Shop Now" or "Learn More" to guide users toward the next step. The ad copy itself can make all the difference between a performing ad and a losing one. Therefore, if there's no or unclear call-to-action, customers may fail to act or click on your ad. Highlight Unique Selling Points Focus on what sets your product or service apart to capture attention and differentiate your ad from competitors. Test and Optimize Ad Copy Regularly test multiple ad variations to see which resonates most with your audience, and optimize based on performance to maximize engagement.

NEGLECTING AD EXTENSIONS Ad extensions are information that would be related to your business, such as location, phone number, or site links. Missing to make use of them decreases the information and interest in your ad, causing your click-through rate to drop. Use Relevant Ad Extensions Incorporate call extensions, site links, and callouts to increase ad visibility and provide more ways for users to engage, improving your ad s overall performance. Align Extensions with Campaign Goals Tailor ad extensions to your campaign objectives, as Sagetitans.com recommends, to drive higher engagement and optimize click-through rates (CTR).

FOCUSING SOLELY ON CLICKS, NOT CONVERSIONS Clicks alone don t guarantee sales or leads. Focusing only on clicks can lead to high spending without meaningful results, especially if these clicks don t convert into actual customers or leads. Analyze Conversion Rates Implement Conversion Tracking Refine Budget Allocation

TIPS FOR BETTER GOOGLE ADS CAMPAIGN PERFORMANCE Optimize for Mobile Users Use Smart Bidding Strategies Leverage Video Campaign Types With a growing number of users browsing on mobile devices, optimizing your ads for mobile is essential. Design ads with mobile users in mind and ensure landing pages load quickly on mobile. Google s automated bidding strategies like Target CPA and Target ROAS can help achieve specific goals. Test these strategies, especially for campaigns focused on lead generation or sales. Other than that, video content has been on the rise lately, and Google Ads video campaign types are an excellent addition to any advertising strategy. Try out some video ads to capture users' interests while delivering your message effectively.

CONCLUSION Avoiding these common Google Ads mistakes can save time, budget, and resources while helping you achieve better campaign performance. For the best results, implement regular optimizations, A/B testing, and the right targeting techniques. At Sagetitans.com, we provide expert guidance, helping you structure and optimize your Google Ads campaigns effectively.

THANK YOU Take control of your advertising performance today. Connect with Sagetitans.com and transform your Google Ads campaigns for maximum impact and efficiency. Contact Us: +91 904 165 5602 www.sagetitans.com Suite-1, 2nd Floor, Sebiz Square, IT - C6, Sector 67, Mohali