FACEBOOK-ADS-GOOGLE-ADS-SERVICES-IN-PAKISTAN
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FACEBOOK ADS/BOOCLE ADS SERVICES IN PAKISTAN Choosing betweenGoogle Ads and Facebook Ads can be a difficult decision. Deciding which method is right for your business depends on a variety of factors, from how much you're willing to pay for conversions to the time and personnel required to manage your campaign. In this article, the differences between Google Ads and Facebook Ads will be explained - what you can achieve on each platform, the differences between the two and the benefits of each platform for growing your business so that you can take advantage of these ads Platforms best grow your business. Google Ads, formerly known as google adword , is a pay- per-click (PPC) advertising platform where businesses can pay to advertise. These ads appear in search results on google or on other sites through Google's search partners or the Display Network.At its core, Google Ads is the search network, which allows advertisers to display their business's ads to users who are actively searching for what your business has to offer.On the search network, keywords are at the center of search activity. You select keywords that are relevant to your product or business, and then when users search for queries related to your keyword. Similar to Google, Facebook ads are paid ads that appear on Facebook.
Facebook ads can appear in many different places, such as: Facebook News Feed Instagram News Feed Facebook Market video feed Messenger For the purposes of this blog, we'll focus on Facebook feed placements, since the feed makes up the majority of Facebook's advertising business. Over the years, competition has become increasingly fierce on Facebook, which has the highest number of monthly active users of any social media platform, creating the best space for businesses of all types to advertise.While Google Ads can be considered to have active user intent, Facebook Ads are more passive discovery. People usually do not actively search, but are often attracted by something curious and special, resulting in click-to-purchase. Facebook ads are shown to users who are not actively searching for a specific product or service, and the ads appear in the user's feed. One of the great advantages of Facebook Ads over Google Ads is that the ads are intuitively and seamlessly integrated into the platform compared to Google's text ads.The most effective Facebook ads should be integrated into a user's feed alongside all the videos, images, and other content they scroll through every day. This integration enables advertisers to display high-quality video and images and "sponsored" content without interrupting the flow of information.Facebook has a variety of ad formats, so if you're interested in reading more in-depth. The best advice is to view these two powerful platforms in a complementary manner, rather than choosing one over the other. Using both paid search and social advertising is a highly effective and comprehensive marketing strategy that can have a significant DMT impact on your business. It really depends on your business goals and what you intend to achieve. If your business's main KPI is attracting new customers who are in the purchasing process, then Google Ads may be a better fit for you. But if building brand awareness and attracting a strong audience are your key KPIs, Facebook will help you achieve this at a lower cost
than Google. There is no suspense about the cost. Facebook advertising costs are much more cost-effective than Google advertising, whether it is a single click or a thousand impressions. The display positions of Google ads are limited. In some industries with high competition, a single click may cost hundreds of yuan. With the same money, FB can get several times the traffic. However, FB ads cannot make bid adjustments based on certain data like Google ads. For example, if you find that there are a lot of conversions in a certain area or a certain time period, you can set up to automatically spend most of the budget in a certain time period or area. FB advertising is mainly optimized based on the goal you choose. For example, if the goal you choose is post engagement, it will deliver more ads to audiences who are willing to like/comment/forward. If you don't choose the right one, Target, FB will put ads to the wrong people.
