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In terms of planning, the company's executives requested that the exposure and revenue be increased during this period, but they strictly limited the budget.


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  1. MAAC Corporate Newsletter: The lowest-cost messaging system that helps festival marketing and e-commerce schedules In terms of planning, the company's executives requested that the exposure and revenue be increased during this period, but they strictly limited the budget. In terms of execution, I don t know how to select accurate audiences to communicate with and increase the click-through rate of event promotions. After execution, customer Bulk SMS Service data cannot be effectively accumulated and obtained to facilitate subsequent marketing optimization. This article does not advocate that text messaging should replace old communication channels with consumers, but should be used in conjunction with them. If you also encounter the above 3 problems, this article analyzing "Festive Newsletter Marketing" will be helpful to you! This article introduces the MAAC all- round marketing platform , the cheapest and most complete corporate newsletter function on the market , which will make your festival marketing flawless throughout the year.

  2. SMS solves the 3 major worries of marketers during festivals 1. Newsletter "high penetration rate": use festive discounts to wake up a large number of sleeping customers SMS performs well in terms of delivery rate, opening rate, and click-through rate, which is dozens of times higher than email marketing. The delivery rate and opening rate also perform better than the LINE channel. Although the message cost of SMS is a little higher than that of LINE, it can be used as a complementary channel to LINE. Using the MAAC system developed by Crescendo Labs, it will be able to automatically determine whether members have opened LINE messages, and then send SMS messages to consumers who have not opened LINE messages. This can achieve the highest message delivery rate and opening rate while saving costs, seize the special "eye-catching" characteristics of scheduled discount.

  3. 2. The text message is "highly important": customers click on it when they receive it, and they want to read it after they click on it. According to statistics , we can also say that when customers receive text messages, they are more likely to intuitively think that it is an important and special message, and are less likely to think of it as a tiring commercial advertisement. 95% of text messages are read within the first three minutes of sending because text messages are more direct and brief, making it easier for the Usually, promotional messages for e-commerce schedules and festivals do not need to be complicated. Instead, they should aim to explain the discount content in a straightforward and clear way, and attract customers to click on the link to the official website for detailed information. This kind of message itself is difficult to manipulate (and probably not necessary). Instead, as long as the discount information is delivered through a channel with a high opening rate and a sense of privacy and dignity, the effectiveness can be guaranteed.

  4. 3. SMS "high response rate": simple and real-time, maximizing the benefits of scheduled activities Every brand festival event requires a lot of planning. After these one-time costs are invested, companies more often require the marketing side to maximize the effectiveness of the activities, reach as many audiences as possible and increase ROI under time pressure. One of the important ways to increase ROI is to reach a large number of consumers with a high probability of conversion through cheap and fast methods, so text messages have become the first choice. One of the characteristics of SMS marketing is that it requires very little preparation. After all, the message must be short and powerful. It does not need to be designed with beautifully designed pictures or videos like advertisements and e-newsletters. Instead, it must simply and quickly deliver the key points of promotion to a large number of consumer mobile phones. Statistics show that 96% of marketers believe that SMS marketing can help companies increase revenue, but only 35% of companies say they have formulated a formal and complete SMS marketing strategy, indicating that most companies may underestimate the effectiveness of SMS marketing. In fact, "SMS" is still a classic and unbeatable communication channel. As long as its back-end system and data tracking functions continue to improve, its effectiveness will naturally continue to improve. Event newsletter marketing case: How does the MAAC marketing system help? Take brands that sell household products as an example. They plan events for festivals such as Spring Festival, Valentine's Day, and Earth Day. How can MAAC, a marketing platform, help brands effectively increase ROI during event periods? The following is divided into 3 levels of description:

  5. 1. "LINE + SMS" cross-channel application to expand the membership pool and complement each other to achieve synergy First of all, many brands in Taiwan are already operating LINE official accounts , but they have not thought about integrating the two channel systems of "SMS" and "LINE", which can produce complementary benefits and save costs significantly. MAAC can integrate your "LINE" and "SMS" marketing, automatically sending messages to different customers through different channels at the lowest cost, avoiding repeated sending of messages through multiple channels, resulting in wasted marketing costs. In addition, you can also take the opportunity to call back sleeping customers on LINE through text messages, or make more use of text messages to guide consumers to become LINE friends. Taking the Spring Festival period as an example, brands may invest a lot of resources in designing LINE OA communication messages, hoping that customers will play lottery games through LINE interactive modules , and use the LINE award management system to send Spring Festival discounts to customers. At this time,

  6. the brand can use a short "SMS message" to explain that "Join LINE to receive limited-time coupons during the Spring Festival" to guide consumers who were originally missed by LINE OA to join LINE OA to amplify the number of contacts during the period. 2. Complete customer data and audience focus system to accurately screen audience packages according to schedule When a certain period comes, brands that have not planned in advance will be in a hurry. However, if you have the commonly used MAAC focus tag function, you can collect customer information in advance for important event dates throughout the year, and this information can be directly used in focus communication in LINE and SMS. For example, a certain household products brand has products that are mainly targeted at "couples" and "environmentalists", so it pays special attention to holiday schedules such as Mother's Day and Earth Day. Therefore, these brands can collect consumer tags in advance through MAAC to understand which consumers have partners and which consumers care about environmental issues. When the schedule comes, they can immediately screen out accurate audience packages. Precise communication will not disturb people and save money. Message fees. In addition, the delivery rate, click-through rate, conversion rate, and revenue of all messages can all be traced in MAAC reports. To learn how to effectively collect focus tags, you can refer to: LINE Marketing Gifted Students Don t Hide Secrets (Part 3) | How does Linguo Liangpin achieve LINE s opening rate of 81% through careful focus?

  7. 3. The cheapest mass corporate text messaging on the market, contact us now to enjoy a limited time offer Finally, and the most direct benefit, MAAC's SMS sending cost is lower than other brands on the market. We not only use the three channels of "LINE, notification messages, and SMS" to help you reduce costs, but also provide limited-time discounts (< $0.68 per message) . If you are interested in SMS marketing , don t miss the SMS discount available only with this newly launched function, and contact our specialists through the form below immediately! If you have any other questions, you are welcome to go to the official website to learn more about the crescendo SMS function , or refer to the following comparison of corporate SMS solutions. Contact Us Website: https://www.bulksmsmaster.com Telegram: https://t.me/latestdat Whatsapp: 639858085805 Phone: 639858085805 Email: info@bulkmailmasters.com Address: Blk 34 Lot 5 Easthomes 3 Subd Estefania, Bacolod City, Philippines,6100 Thank You

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