Bihar State SVEEP Action Plan & Activities Overview

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The Bihar State SVEEP (Systematic Voters' Education and Electoral Participation) Action Plan outlines various activities at the state, district, and booth levels to increase voter awareness and participation. The plan includes initiatives such as multimedia campaigns, workshops, poster competitions, and voter awareness programs targeting different voter groups. The SVEEP activities cover pre-election and polling day strategies to engage PwD voters, new voters, women voters, third-gender voters, overseas electors, and more stakeholders.


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  1. Bihar State SVEEP Action Plan SVEEP Activities CEO Bihar

  2. Action Plan:- 1. State Level Action Plan 2. District Level Action Plan 3. Booth Level Action Plan 4. Bihar Specific Outreach Each Action Plan Categorized into three sub-levels. a) Preliminary -SVEEP Activities before MCC Implementation b) Advanced -SVEEP Activities c) Intensive -SVEEP Activities

  3. 1. State Level Action Plan

  4. SVEEP Activities before MCC Implementation - Preliminary SN Activities Target Group Medium Executive Body Starting Date End Date Remark PwD Voters, New Voters, Women Voters, Third Gender Voters, Overseas Electors, 80+voters, Service Voters and other Stake Holders State and District Level Election Officials and all other Stake Holders Intensity of Multimedia Campaign should be Increased from the commencement to Polling day Print, Electronic, Radio, Social Media, Outdoor Media Multi Media Campaign CEO Office SVEEP Cell 1 15th June, 2020 Polling Day Multi Media Orientation Print, Electronic, Radio, Social Media, Outdoor Media CEO Office SVEEP Cell First Week Septermber, 2020 2 SVEEP Workshop Polling Day PwD Voters, New Voters, Women Voters, Third Gender Voters, Service Voters and all other Stake Holders As Decided by ECI & Proposed by CEO Office State Icons(PwD Icons) CEO Office SVEEP Cell 3 Polling Day Poster Competitions will be Organised by Social Media Platforms of CEO, Bihar Office till the notification of the election. Integrated Social Media SVEEP Campaign and Competition Facebook, Twitter, Instagram, YouTube, WhatsApp PwD Voters, New Voters, Women Voters, Third Gender Voters, Service Voters and in other related fora CEO Office SVEEP Cell 4 July, 2020 Polling Day Print, Electronic, Radio, Social Media, Outdoor Media PwD Voters, New Voters, Women Voters, Third Gender Voters, Service Voters and other voters Mascots for Voter Awareness CEO Office SVEEP Cell 1st week of September 5 Polling Day State Level Action Plan

  5. SVEEP Activities before MCC Implementation - Preliminary SN Activities Target Group Medium Executive Body Starting Date End Date Remark SVEEP Familiarization of All Services on a click away (Voter Helpline App, cVIGIL App, PwD App, Voter Turnout App, Booth App etc.) PwD Voters, New Voters, Women Voters, Third Gender Voters, Service Voters and other Stake Holders Print, Electronic, Radio, Social Media CEO Office SVEEP Cell & IT Cell Publicity to be increased from the date of issuance of Press Note. 1st week of September Polling Day 6 Voting messages on Milk sachets of Sudha dairy Products, Bus tickets, Medical Prescriptions, Electricity bills, Movie Theatre tickets etc. PwD Voters, New Voters, Women Voters, Third Gender Voters, Service Voters and All Possible Stake Holders It should be implemented Phase Wise in Districts/AC Print on Packets etc. CEO Office SVEEP Cell Immediately after Press Note Polling Day 7 (*)Traditional (Jeevika, ICDS, SHG, ASHA etc.) Through continuous updation before the election Special Campaign day named SAKSHAM DEO/ERO/AERO Office Monitoring to be done by CEO, Bihar Office 8 PwD Voters - (*)Traditional (Jeevika, ICDS, SHG, ASHA etc.) Through continuous updation before the election Special Campaign day named SASHAKT Women Voters and New Voters DEO/ERO/AERO Office Monitoring to be done by CEO, Bihar Office 9 - Through continuous updation before the election 10Special Campaign for Enrollment of Migrant workers. DEO/ERO/AERO Office Monitoring to be done by CEO, Bihar Office For all Voters (*)Traditional - State Level Action Plan (*) Following COVID-19 guideline issued by competent State Authority and ECI

  6. SVEEP Activities - Advanced SN Activities Target Group Medium Executive Body Starting Date End Date Remark Inter Department Co-operation (Transport Dept., Health Dept., Social Welfare Dept., Home Dept., Urban Development Dept., Indian Railways, Disaster Management Dept. etc.) PwD Voters, New Voters, Women Voters, Third Gender Voters, Service Voters and All Possible Stake Holders Print, Electronic, Radio, Social Media, Outdoor Media Separate Strategy to be devised for this purpose CEO Office SVEEP Cell Immediately after Press Note 1 Polling Day Government & PSU's Officers, Employees and their Families (*)Orientation and Traditional Inter Department Voter Awareness Forum (VAF) CEO Office SVEEP Cell Immediately after Press Note Before Start of Nomination 2 (*)Orientation, Multi Media, Traditional Separate Strategy to be in place for this purpose Private Sector involvement for Voter Awareness Private Sector Employees and their Families Immediately after Press Note 3 DEO Office Polling Day State Level Action Plan (*) Following COVID-19 guideline issued by competent State Authority and ECI

  7. SVEEP Activities - Intensive SN Activities Target Group Medium Executive Body Starting Date End Date Remark PwD Voters, New Voters, Women Voters, Third Gender Voters, Service Voters and All Possible Stake Holders Publicity to be increased from the date of issuance of Press Note. Video Spots, Folk Songs, Talk show, Radio Jingles, Email, Bulk SMS service and Voice Message Print, Electronic, Radio, Social Media, CEO Office SVEEP Cell 1st week of September 1 Polling Day State Level Action Plan

  8. 2. District Level Action Plan

  9. SVEEP Activities before MCC Implementation - Preliminary SN Activities Target Group Medium Executive Body Starting Date End Date Remark New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders (It can be organized Online/Live from Social Media handle) Reaching out to young & future voters through ELCs and Chunaav Pathshala. Multi Media Orientation DEO/ERO Office 1 15th June, 2020 Till Polling Day Till the completion of Polling Process(except PwD Committees) Monthly Meeting of this Committee to be organised every month from June, 2020 New Voters, Women Voters, Rural Voters, PwD Voters , All Possible Stake Holders Committee for Accessible Elections at District Level, AC Level and Block Level Multi Media Orientation DEO/ERO Office 2 June, 2020 New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders Monitoring to be done by CEO Office & concerning DEO Office DEO/ ERO/ AERO/ BLO Office Sensitisation Training of Election Officials Multi Media Orientation As Decided by District SVEEP Plan Before Start of MCC 3 Pregnant Women Voters, Senior Citizen Voters, PwD Voters To be monitored by District SVEEP Cell. Official Website/ App DEO/ERO/AER O Date of Notification One week before 4 Online registration for facilities Polling Day (*) Following COVID-19 guideline issued by competent State Authority and ECI District Level Action Plan

  10. SVEEP Activities before MCC Implementation - Preliminary Executive Body SN Activities Target Group Medium Starting Date End Date Remark Reaching out through District Election Icons & PwD Icons New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders These District Icons & PwD Icons to be engaged in SVEEP Activities as per District SVEEP Plan (*)Traditional, Multi Media 5 DEO/ERO 15th June, 2020 Polling Day New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders All Prominent Places of District/ Sub-divisions/Blocks to be coverd by Hoardings & Banners Hoardings & Banners (Multi-Lingual) (*)Traditional, Multi Media DEO/ERO/ AERO 6 July, 2020 Polling Day 1. Committee for Accessible Elections should prepare Block wise roster for this purpose till the end of Nomination Process. 2. All possible stake holders to be engaged in this exercise. Training for the use of PwD App, Voter Helpline App, cVIGIL App, Booth App etc. New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders (*)Traditional, Multi Media ERO/AER O As Decided by District SVEEP Plan 7 Polling Day (*) Following COVID-19 guideline issued by competent State Authority and ECI District Level Action Plan

  11. SVEEP Activities before MCC Implementation - Preliminary Executive Body SN Activities Target Group Medium Starting Date End Date Remark New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders Before Start of MCC BLO sensitisation Workshops (*)Traditional, Multi Media As Decided by District SVEEP Plan Monitoring should be done by concerning RO/ARO Office 8 RO/ARO Buniyad Kendra/AD SS/ERO/A ERO New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders As Decided by DEO Office during SVEEP Activities To be completed before start of nomination. Block wise roster to be prepared by District SVEEP plan. (*)Traditional, Multi Media 9 Sugamta Express Buses Mapping & Enrollment of PwD voters & Migrant voters ERO/ AERO/ BLO PwD Voters, All Possible Stake Holders As per directions of ECI 10 (*)Traditional During SSR Assured Minimum Facilities (AMF) at each Polling Station New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders (*)Physical verification of Polling Stations ERO/ AERO/ BLO One week before Polling Day Monitoring to be done by CEO Office & concerning DEO Office 11 15th June, 2020 (*) Following COVID-19 guideline issued by competent State Authority and ECI District Level Action Plan

  12. SVEEP Activities - Advanced End Date SN Activities Target Group Medium Executive Body Starting Date Remark Monitoring and documentation should be done by concerning District SVEEP Cell New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders During SVEEP activities after MCC implementation as decided by District SVEEP plan Merchandise Items like T-Shirts, Caps, Badges (*)Traditional, Multi Media Polling Day 1 DEO/ERO/ AERO Office Before symbol allotme nt New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders Launch of Braille EPIC (*)Traditional, Multi Media 2 DEO/ERO Private Sector involvement for Voter Awareness in District level New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders (*)Traditional, Multi Media ERO/AERO/ Muncipal Executive Officers Polling Day 3 During SVEEP activities after MCC implementation as decided by District SVEEP plan Service Voters Awareness (*)Traditional, Multi Media Polling Day 4 All Service Voters ERO/AERO Signature Campaigns for Voting New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders Prominent places to be identified for this purpose Polling Day 5 (*)Traditional ERO/AERO (*) Following COVID-19 guideline issued by competent State Authority and ECI District Level Action Plan

  13. SVEEP Activities - Advanced SN Activities Target Group Medium Executive Body Starting Date End Date Remark New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders Adviced to complete this exercise 20 days before the date of Polling (*)Traditional, Multi Media Polling Day 6 Paintings on Road ERO/AERO Booth wise roster to be prepared by district SVEEP Cell and Co-ordinated by ERO/AERO New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders Appeal through Regional/Folk Medium (*)Traditional, Multi Media Polling Day 7 ERO/AERO During SVEEP activities after MCC implementation as decided by District SVEEP plan New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders Buses, e-riksha and Autos to spread awareness (*)Traditional, Multi Media Polling Day 8 ERO/AERO Stamps with Voting Messages through PHC, Post Office, Medical Store, Mall, Other General Stores ERO/AERO/ Muncipal Executive Officers New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders Polling Day 9 (*)Traditional (*) Following COVID-19 guideline issued by competent State Authority and ECI District Level Action Plan

  14. SVEEP Activities - Advanced SN Activities Target Group Medium Executive Body Starting Date End Date Remark During SVEEP activities after MCC implementation as decided by District SVEEP plan During SVEEP activities after MCC implementation as decided by District SVEEP plan New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders 10 Wall Painting (*)Traditional -Do- -Do- DEO/ERO/ AERO/ICDS/ Jeevika/ Education Dept./ Election Office/ District Welfare Office/ Municipal Executive Officers/Other Stakeholders New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders 11Rangoli Colours appeal to general public (*)Traditional -Do- -Do- New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders During SVEEP activities after MCC impletation as decided by District SVEEP plan 12Matdata Jaagrukta Rath(Multimedia) (*)Traditional -Do- -Do- During SVEEP activities after MCC implementation as decided by District SVEEP plan New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders 13Volunteers to assist at Polling Stations (*)Traditional -Do- -Do- (*) Following COVID-19 guideline issued by competent State Authority and ECI District Level Action Plan

  15. SVEEP Activities - Intensive SN Activities Target Group New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders Medium Executive Body DEO/DIO/ Mobile Operators Starting Date End Date Remark SMSs sent to motivate Voters After Symbol Allotment on daily basis till Polling day Polling Day All Mobile Operator Company to be approached 1 Mobile Pledge Letter to appeal to Young & Future Voters (*)Traditional, Multi Media During SVEEP activities after MCC implementation Polling Day 2 ERO/AERO Youth & PwD Marathon for Voting (*)Traditional, Multi Media DEO/ERO/ AERO During SVEEP activities after MCC implementation Polling Day 3 Road shows & rallies are to spread election messages (*)Traditional, Multi Media DEO/ERO/ AERO During SVEEP activities after MCC implementation Polling Day 4 Voting Messages on Gas Cylinder & ATMs (*)Traditional, Multi Media During SVEEP activities after MCC implementation Polling Day 5 ERO/AERO All Green Polling Station to be setup for Polling day As Decided by District SVEEP Plan All Women Polling Station should be setup for Polling day As Decided by District SVEEP Plan New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders These Polling Stations are set to be Eco-Friendly Polling Station (*)Traditional, Multi Media DEO/ERO/ AERO Polling Day 6 Green Polling Station New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders All Women Polling Stations (*)Traditional, Multi Media DEO/ERO/ AERO Polling Day Polling Personals are Women only 7 (*) Following COVID-19 guideline issued by competent State Authority and ECI District Level Action Plan

  16. SVEEP Activities - Intensive SN Activities Target Group New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders Medium Executive Body Starting Date All PwD managed Polling Station to be setup for Polling day As Decided by District SVEEP Plan End Date Remark Buses, e-ricksha and Auto spread awareness (*)Traditional, Multi Media Polling Day 8 ERO/AERO Selfie Points at Polling Stations (*)Traditional, Multi Media On Polling day as decided by ERO/AERO Polling Day 9 ERO/AERO All PwD managed Polling Station should be setup for Polling day As Decided by District SVEEP Plan All PwD managed Polling Station to be setup for Polling day As Decided by District SVEEP Plan PwD managed Polling Stations DEO/ERO/ AERO Polling Day Polling Personals are PwD only 10 (*)Traditional 11Sports event & Wheel Chair Rallies for PwDs Polling Day (*)Traditional ERO/AERO As Decided by ERO/AERO Office Polling Day 12 Creche facility (*)Traditional ERO/AERO (*) Following COVID-19 guideline issued by competent State Authority and ECI District Level Action Plan

  17. 3. Booth Level Action Plan

  18. SVEEP Activities before MCC Implementation - Preliminary SN Activities Target Group Medium Executive Body Starting Date End Date Remark Separate Booth Wise roster should be prepared for this by ERO/AERO. All Polling Stations to be covered New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders It Should be started two months before MCC Implemention as Decided by District SVEEP Plan 1EVM & VVPAT familiarisation Camps (*)Traditional, Multi Media ERO/AERO/BL Os Polling Day Booth Level Action Plan (*) Following COVID-19 guideline issued by competent State Authority and ECI

  19. SVEEP Activities - Advanced SN Activities Target Group Medium Executive Body Starting Date End Date Remark Booth wise Action Plan to be prepared by district SVEEP Cell and Co-ordinated by ERO/AERO New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders During SVEEP activities after MCC impletation as decided by District SVEEP plan Activities at the lowest VTR Polling Station (*)Traditional, Multi Media Polling Day 1 ERO/AERO New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders During SVEEP activities after MCC impletation as decided by District SVEEP plan 2Awareness Camps for PwDs (*)Traditional, Multi Media Polling Day BLOs New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders During SVEEP activities after MCC impletation as decided by District SVEEP plan 3Chunaav Pathshala for awareness (*)Traditional, Multi Media Polling Day BLOs 4Photo Voter Slip distribution As par guideline by DEO/ERO till Polling day Polling Day All Possible Stake Holders (*)Traditional BLOs Booth Level Action Plan (*) Following COVID-19 guideline issued by competent State Authority and ECI

  20. 4. Bihar Specific Outreach

  21. SVEEP Activities before MCC Implementation - Preliminary SN Activities Target Group Medium Executive Body Starting Date End Date Remark District SVEEP Cell should Co-ordinate CEO SVEEP Cell and Provide their District related creative information New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders Creative Writing, Stories, Field Reports and Satires for SVEEP outreach CEO SVEEP Cell/District SVEEP Cell (*)Traditional, Multi Media Polling Day 1 First Week of July 2020 Bihar Specific Outreach (*) Following COVID-19 guideline issued by competent State Authority and ECI

  22. SVEEP Activities - Advanced SN Activities Target Group Medium Executive Body Starting Date End Date Remark SVEEP With Civil Defense Volunteers and Personels New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders During SVEEP activities after MCC impletation as decided by District SVEEP plan (*)Traditional, Multi Media Polling Day 1 Security RO/ARO DEO/ERO/ AERO/ Muncipal Excutive Officer New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders During SVEEP activities after MCC impletation as decided by District SVEEP plan (*)Traditional, Multi Media Polling Day 2 Messages on Food Menus New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders (*)Traditional, Multi Media Through out SVEEP Activities Polling Day 3 Use of Madhubani Painting DEO/ERO New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders During SVEEP activities after MCC impletation as decided by District SVEEP plan Take Home Ration (THR) Polling Day 4 (*)Traditional ERO/AERO Bihar Specific Outreach (*) Following COVID-19 guideline issued by competent State Authority and ECI

  23. SVEEP Activities - Intensive SN Activities Target Group Medium Executive Body Starting Date End Date Remark SVEEP for PwD couples and families New Voters, Women Voters, Rural Voters, PwD Voters (*)Traditional, Social Media Polling Day 1 ERO/AERO On Polling day SVEEP private & public Hospitals . awareness in Patients and their caretaker, All Possible Stake Holders (*)Traditional, Multi Media On Polling day as decided by ERO/AERO Polling Day 2 DEO/RO/ARO Identification Centenarians Electoral roll and Vehicle facility to Voters on Polling day at Block/Subdivision level of in Voters New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders (*)Traditional, Multi Media On Polling day as decided by ERO/AERO Polling Day 3 RO/ARO centenarians Identification Voters and facilitation on voting day of Older New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders (*)Traditional, Multi Media On Polling day as decided by ERO/AERO Polling Day 4 RO/ARO Social Media coverage for Senior Citizen Voters with their Grandchildren s poll day. District Election Office Will Co-ordinate with CEO Office Social Media Cell for their District Promotion New Voters, Women Voters, Rural Voters, PwD Voters, All Possible Stake Holders (*)Traditional, Multi Media DEO/ERO/ AERO Polling Day 5 On Polling day on Bihar Specific Outreach (*) Following COVID-19 guideline issued by competent State Authority and ECI

  24. Thank You

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