Beekeeper GSB Consulting: Ensuring Long-Term Sustainable Growth

Beekeeper GSB Consulting, a tech startup operational for 6 years with 130 employees in 15 industries, faces challenges in revenue diversification and operational efficiency. To ensure continued growth, they aim to transform their business with a 5-year integrated strategy focusing on revenue streams, operations optimization, and profitability. Key issues include revenue concentration, customization complexity, and operational challenges. Recommendations include entering the education industry, standardizing products, and restructuring operations. Beekeeper's value proposition lies in enabling better communication for employees across industries through its solutions.

• Beekeeper GSB Consulting
• Sustainable growth
• Tech startup
• Revenue diversification
• Operational efficiency

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1. BEEKEEPER GSB CONSULTING KEEPING IT BUZZZZY

2. SITUATION ANALYSIS Growing 130 Employees 15 Industries Tech Startup Operational for 6 Years Communica tion and Collaboratio n Platform Ensure Long Term Sustainable Growth? 2 Rounds Funding Secured Facing operational challenges How will Beekeeper transform their business and operations to ensure continued sustainable growth into the future?

3. MANDATE OUR VALUE PROMISE 5 Year integrated growth strategy to ensure long term growth of diversified revenue streams and optimized operations to ensure growth and profitability into the future 8% 12% $26m $26m Revenue Revenue Market Share SME s Profitabilit y Beekeeper the Go-To Solution for organized and secure communication.

4. KEY ISSUES Revenue streams not sufficiently diversified 3 industries account for 80% of Revenue 1. 2. High levels of customization increases complexity and inefficiencies 3. Operational challenges within the engineering and sales divisions

5. RECOMMENDATIONS 1. Enter the education industry Launch the Bee Learn Solution 2. Develop standardized product for mass market Honeycomb 3. Restructure operations to optimize output from engineering

6. ANALYSIS NICCOLO

7. BEEKEEPER VALUE PROPOSITION What is Beekeeper? A solution enabling a company s employees to better communicate with their organization Manufacturing Hotels Retail All share similar employee management and communication needs Beekeeper solutions Beekeeper solutions solve issues shared among industries solve issues shared among industries

8. VALUE PROPOSITION Customer Need Customer Need Beekeeper Beekeeper Mobile platform Mobile platform Real time communication Real time communication Secure Secure Compliant to regulations Compliant to regulations Easy to adopt Easy to adopt Regular Enhancements Regular Enhancements Beekeeper has a solid offering Beekeeper has a solid offering access to new markets will ensure growth access to new markets will ensure growth

9. ENTER INTO NEW INDUSTRY Revenue not diversified enough leading to increased risks Hotel Cyclical 2017 2017 Revenue Revenue 80% 80% Retail Semi-Cyclical Manufacturing Not Cyclical Sustainability of business model is at risk Sustainability of business model is at risk

10. ENTER INTO NEW INDUSTRY Revenue not diversified enough leading to increased risks Hotel Cyclical 2017 2017 Revenue Revenue 80% 80% Retail Semi-Cyclical Manufacturing Not Cyclical Sustainability of business model is at risk Sustainability of business model is at risk Beekeepers product offering can be used in other industries ~20% ~ 1000 students per school Schools Schools ~85000 ~85000 + + population is school going Beekeeper platform can be adapted to enter into new industries and mass market Beekeeper platform can be adapted to enter into new industries and mass market

11. MASS MARKET OFFERING Industry Industry Offerings Offerings Increased complexity Increased complexity customized solutions customized solutions 3 3 12 12 niche niche + + core core Current operations is struggling to meet these Current operations is struggling to meet these requirements requirements

12. MASS MARKET OFFERING Industry Industry Offerings Offerings Increased complexity Increased complexity customized solutions customized solutions 3 3 12 12 niche niche + + core core Current operations is struggling to meet these Current operations is struggling to meet these requirements requirements Opportunity to offer a new product Opportunity to offer a new product standardized for the mass standardized for the mass market market Most of beekeeper Most of beekeeper core features can be core features can be used by SME s used by SME s Opportunity to deliver standardized offering for the SME mass market Opportunity to deliver standardized offering for the SME mass market

13. RESTRUCTURE ENGINEERING = = Sales Impact Engineering Team Go to client and sell products Over promise Technical feasibility not assessed Receiving briefs from sales Executing on instruction from Sales Under delivering Development work not prioritized business value Projects not scoped Inefficient Under delivery Operational restructure required to optimize engineering resources

14. RECOMMENDATIONS RIHANA

15. ALTERNATIVES Revenue Diversification Core Growth Complexity Competencies Focus on Hospitality Industry Focus on Hospitality Industry Exit others others Outsource Engineering Outsource Engineering Exit Strategic Acquisitions Strategic Acquisitions

16. LAUNCH THE BEE LEARN SOLUTION WHY WHAT Alignment with needs of education industry Large number of schools untapped Secure communication between parents, teachers and peers is critical Non-Cyclical Success in other regions Customized solution for schools Communicator for parents, staff and community Updates on events, deadlines, teacher comments Secure, closed access, real time, relevant Subscriber Growth Subscriber Growth Revenue Growth Revenue Growth OUTCOME

17. STANDARDIZED LAUNCH HONEYCOMB WHY WHAT VP appeals to a range of industries Field Sales, Technicians, Work from home staff Custom solutions not required for many industries Large SME and SOHO segment to target Standardize core features of Beekeeper and productize Leverage existing product and platform & key features Launch as a new product offering SME & SOHO 2 Options offered, no customization, monthly revenues Mass Market Mass Market Subscriber Growth Subscriber Growth Revenue Growth Revenue Growth OUTCOME

18. RESTRUCTURE OPERATIONS - OPTIMIZE ENGINEERING WHY WHAT Interaction between sales and engineering currently not working Development resources not optimized Over promising features that are not feasible Structure required to prioritize engineering capability Restructure operations 3 layer approach Sales Product Manager Engineering All projects submitted to priorities steerco (Exco) Projects are assessed and selected based on business value Operational Efficiencies Operational Efficiencies Reduced Complexity & Improved Quality Reduced Complexity & Improved Quality OUTCOME

19. IMPLEMENTATION JOEL

20. BEELEARN EDUCATION PLATFORM BeeKeeper BeeHotel BeeRetail BeeBuild BeeLearn BeeOther

21. BEELEARN EDUCATION PLATFORM BeeKeeper BeeHotel BeeRetail BeeBuild BeeLearn BeeOther Connection

22. BEELEARN EDUCATION PLATFORM BeeKeeper BeeHotel BeeRetail BeeBuild BeeLearn BeeOther Connection Internal

23. BEELEARN EDUCATION PLATFORM Communicate Strengths Secure, safe & sensitive Sport & events communication Results & Homework Meet Needs

24. BEELEARN EDUCATION PLATFORM Communicate Strengths Secure, safe & sensitive Sport & events communication Results & Homework Meet Needs Notification control Pilot at schools UK USA GER Premium market January 2019

25. HONEYCOMB STANDARD OFFERING Secure Cannibalize Real time Mobile Features Custom modules Compliant Enhance Build a passive income User experience

26. HONEYCOMB STANDARD OFFERING Secure Cannibalize Real time Mobile Features Custom modules Compliant Enhance Build a passive income User experience Focused on medium business 2 tier offering of 50 & 100 June 2019

27. OPERATIONAL OPTIMIZATION Head of product BeeHotel BeeRetail BeeBuild BeeLearn BeeOther

28. OPERATIONAL OPTIMIZATION Head of product BeeHotel BeeRetail BeeBuild BeeLearn BeeOther Training Change Management SCRUM & Agile methodology Immediate Translator Access to client

29. FUTURE BeeLearn HoneyComb Restructure Standardized Focused Revenue Non-customized revenue source Internal effeciencies

30. MONITORING BeeLearn HoneyComb Restructure Number of schools signed up Percentage of revenue share Speed of workflow

31. FINANCIALS KAVISHA

32. IMPLEMENTATION BUDGET - $ RECOMMENDATIO NS INITIATIVES Roadshow 2019 0.5 2020 0.5 2021 0.5 2022 0.5 2023Rec Impact H29 0.5 Software and system development Bee Learn Enter & Scale in Education Industry $ 3.10 0.2 0.2 User Guide Program 0.2 Digital Marketing 1 0.5 0.5 0.5 0.5 Honey Comb Standardised package $ 3.70 Product Development Sales Reps 0.5 0.2 Restructure Communicati on & Training $ 0.30 0.2 0.1 $ 7.10 2.8 1.3 1 1Total

33. FINANCIAL ASSUMPTIONS Rec 1Bee Learn Rec 2Honey Rec 3Restructure comb

34. FINANCIAL PROJECTIONS 30,000 6000 Highlights Highlights 25,000 5000 Revenue of $26m Net Margin 12% Profit - $3m profit pa 20,000 4000 15,000 3000 10,000 2000 5,000 1000 - 0 1 2 3 4 5 Bee Learn Revenue Honey Comb Lite Revenue Honey Comb Premium Revenue BEE Learn Customers Honey comb Lite Customers

35. CONCLUSION

36. LONG TERM SUSTAINABLE GROWTH Standardized product for mass market Restructured operations Enter the education industry 8% 12% $26m $26m Revenue Revenue Market Share SME s Profitabilit y Beekeeper the Go-To Solution for organized and secure communication.