Bay Creek Neighborhood Assessment Overview

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The Bay Creek neighborhood conducted an Assets & Needs Assessment in December 2018. The assessment included research questions on neighborhood changes, demographic characteristics, racial composition, and financial aspects like median income growth. Overall, the neighborhood has seen stability in racial composition, population size, and has become more affluent over time.


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  1. Bay Creek Neighborhood Assets & Needs Assessment December 2018

  2. Methods Census data Household survey Business Interviews Youth Interviews

  3. Research Questions 1. How is the Bay Creek neighborhood changing over time? 1. How does the neighborhood compare to other neighborhoods?

  4. 1. Age Demographic Characteristics of Bay Creek The neighborhood of Bay Creek has gotten younger. In 2016, the percentage of residents under the age of 19 was 15.7%, nearly identical to what it was in 2000. Bay Creek (CT.13) isyounger than it used to be, but older than its neighboring tracts. 2000 2016 2011 13 14.01 14.02 Madison Census Tract 13 14.01 14.02 Madison Census Tract Census Tract 13 14.01 14.02 Madison Total Population 2,330 5,505 5,543 231,783 Total Populati on 2,479 6,867 5,376 246,034 Total Population 2,572 5,341 6,382 208,054 Median Age 41.1 29.8 Median Age 39.6 Median Age 38.6 28 29 % over 65 11% 8.73% % over 65 11% % over 65 9.3% 5% 7% % under 19 14.5% 26% % under 19 15.5% % under 19 15.7% 32% 28.7%

  5. Racial Composition of Bay Creek Racial Composition stable: Race of population in 2016 a) 80% white, i) 6% African American Race of population in 2000 ii) b) 88% white, i) 5% African American ii) *Absence of Hispanic Population data from 2000-2016 Census*

  6. 3. Financial Characteristics of Bay Creek: Median Income

  7. Median Income in Bay Creek Bay Creek is more wealthy than its neighbors Median income for Bay Creek is $57,551 Median income for Burr Oaks is $32,173 1) a) b) The Bay Creek neighborhood has also become more affluent since 1990. Median income in 1990 Median income in 2016 1) $69,000 a) $86,196 b) * All data adjusted for 2016 inflation rates

  8. Conclusions 1) Stability in racial composition 2) Stability in population size 3) Become more affluent a) Increase in median income b) Increase in housing values

  9. HOUSEHOLD SURVEY

  10. % Satisfied % Extremely or Very Important 46 68 38 93 62 90 73 75 Satisfaction and 27 57 33 52 63 81 81 63 Employment Education Shopping Groceries Restaurants Green space Healthcare Public transportation Options for worship Adult outdoor recreation Adult indoor recreation Youth outdoor recreation Youth indoor recreation Pedestrian access Importance of Community Resources 26 80 19 70 14 38 44 58 8 44 73 93

  11. Rating of Neighborhood s Infrastructure Poor Fair Good Excellent Very Poor 0.0 5.6 22.2 62.5 9.7 Sidewalks 1.4 1.4 12.3 56.2 28.8 Walking/Bike Paths 2.7 1.4 6.8 65.8 23.3 Local Parks 1.4 9.7 34.7 47.2 6.9 Roads (driving) 1.4 9.6 32.9 43.8 12.3 Roads (Biking) 2.8 7.0 28.2 57.7 4.2 Street Parking 4.2 5.6 26.4 58.3 5.6 Connectivity to different parts of the neighborhood

  12. Is the neighborhood easy to walk? Percent 2.7 Extremely difficult 9.6 Somewhat difficult Somewhat easy 43.8 43.8 Extremely easy 0 5 10 15 20 25 30 35 40 45 50

  13. Is the neighborhood easy to bike? Percent Extremely difficult 1.5 Somewhat difficult 7.4 Somewhat easy 50 41.2 Extremely easy 0 10 20 30 40 50 60

  14. Is the South Park St. Corridor easy to bike? Percent Extremely difficult 17.6 52.9 Somewhat difficult Somewhat easy 27.9 1.5 Extremely easy 0 10 20 30 40 50 60

  15. Satisfaction with public transportation Percent Very dissatisfied 6 Dissatisfied 16.4 Satisfied 65.7 Very satisfied 11.9 0 10 20 30 40 50 60 70

  16. Use of public transportation Percent Never 33.8 Sometimes 54.9 Most of the time 7 Always 4.2 0 10 20 30 40 50 60

  17. Support more business development in the neighborhood Percent No 5.6 Maybe 18.1 Yes 76.4 0 10 20 30 40 50 60 70 80 90

  18. Satisfaction with range of businesses along South Park Street Percent Very dissatisfied 1.4 Dissatisfied 45.2 Satisfied 50.7 Very satisfied 2.7 0 10 20 30 40 50 60

  19. How often do you shop along South Park Street Percent Never 2.8 Sometimes 48.6 Most of the time 45.8 Always 2.8 0 10 20 30 40 50 60

  20. Most important issue in choosing a grocery store Percent Variety 3.3 Quality 50 Prices 10 Location 36.7 0 10 20 30 40 50 60

  21. Support higher density development in the South Park Street Corridor Percent No 25.4 Maybe 33.8 Yes 40.8 0 5 10 15 20 25 30 35 40 45

  22. Enough resident input into development process in the neighborhood Percent No 23.7 It depends 23.7 Yes 52.6 0 10 20 30 40 50 60

  23. Should a neighborhood plan be updated? Percent Don't know 71.8 No 4.2 yes 23.9 0 10 20 30 40 50 60 70 80

  24. Support for a community center in the neighborhood Percent Not supportive 8.5 No opinion 29.6 Suportive 62 0 10 20 30 40 50 60 70

  25. Support historic preservation on West Lakeside Street Percent No 13.8 Maybe 24.6 Yes 61.5 0 10 20 30 40 50 60 70

  26. Concern with affordable housing in the neighborhood Percent Not concerned at all 24.7 Somewhat concerned 45.2 Very concerned 30.1 0 5 10 15 20 25 30 35 40 45 50

  27. Importance of maintaining quality of Olin-Turnville Park Percent Not important at all 2.8 Not sure 6.9 Important 90.3 0 10 20 30 40 50 60 70 80 90 100

  28. Satisfaction with neighborhood associations activities Percent Dissatisfied 10.9 Satisfied 62.5 Very satisfied 26.6 0 10 20 30 40 50 60 70

  29. Attendance at neighborhood association meetings Percent Never 76.1 Sometimes 22.5 Always 1.4 0 10 20 30 40 50 60 70 80

  30. Have Madison police been responsive? Percent No 0 Have not had a need 56.6 Yes 43.7 0 10 20 30 40 50 60

  31. Top concerns identified by residents Walkability/Dangerous crossings Traffic Gentrification Park Street development Grocery store Greenspace Communication Preservation of historic structures

  32. BUSINESS INTERVIEWS

  33. Business Interviews: Process Reached out to a variety of businesses in the Bay Creek neighborhood Conducted one-on-one interviews with five different businesses Two done via phone, three done in person Analyzed data by coding major themes

  34. Theme One: Community Friendly community Supportive of small businesses Familiar faces Enjoy having businesses in the Bay Creek neighborhood Many businesses see themselves as small businesses providing a need and/or service for their community

  35. Theme Two: Development Development can help bring more traffic and visibility Concerns of increased rent and property value (mention of gentrification) Heartland Housing Project Concerns of safety Many mentioned the need for appropriate management One business was strongly opposed Two had concerns One business was in support of the project One did not know what the project was

  36. Theme Three: Accessibility Very accessible to foot traffic Parking Those without parking lots wanted more parking meters and 15 minute parking stalls One business mentioned that snow needed to be plowed during the winter One business mentioned that traffic from school can make the business inaccessible

  37. Suggestions: Development to an extent; healthy balance of income levels Display of neighborhood information and history (suggested help from the University) Repurpose old buildings instead of tearing them down Ways for the community to provide input or suggestions on how businesses can better meet their needs Heartland should work on improving their current locations before expanding to Bay Creek City provide rules and regulations for the Heartland project to ensure safety Better lighting on Lakeside Street Map showing businesses

  38. YOUTH INTERVIEWS

  39. Bay Creek Youth Interests/Recreation Sports Online games Eat at chain restaurants Shop at Walmart Dance, Music and Art Puzzles Involvement Sports School Dances Few (no) Community Events Mobility Car to school Bus to B&G Club Van Home Desires More Recreation Groups Community Center Safer Environment More Parks

  40. Broad Themes Strong desire to maintain neighborhood feel in the area. Concern over loss of grocery shopping options and proposed development on Park Street. Housing affordability, especially among renters Support for youth (and adult) recreation facilities. Support for business development but concerns with high density development.

  41. Next Steps??

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