Assessment of Communication and Engagement Efforts by Washington State Board of Education
This online survey evaluates the communication strategies of the Washington State Board of Education with key stakeholders. It identifies current sources of information, most informative communication channels, and suggestions for improving communication, such as summarizing articles in emails, providing FAQs, and increasing opportunities for interaction with Board members and staff.
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Presentation Transcript
Online Survey Assessing Communication and Engagement
Objectives Assess Washington State Board of Education communication efforts with existing contacts. Identify how key stakeholders receive information from the Board. Identify ways the Board can improve communication. Determine awareness, participation and opinions of formal and informal meetings with key stakeholders.
Methodology Online survey among people currently receiving information via ListServe. 306 key stakeholders participated.
Sources of Information How do you currently get information about Washington State Board of Education s activities? Multiple responses accepted Periodic e-newsletters 43% ListServ emails 36% The Board s website 26% Board meeting highlights 21% Formal meetings with staff 7% Informal meetings with staff 6% Formal meetings with the Board 5% Informal meetings with the Board 5% Staff and board blogs 3% The Board s Twitter account 2% The Board s Facebook account 1%
Most informative Sources of Communication Of these which do you find more informative? Multiple responses accepted Periodic e-newsletters 49% ListServ emails 37% Board meeting highlights 24% The Board s website 24% Informal meetings with the Board 7% Informal meetings with staff 6% Formal meetings with the Board 6% Formal meetings with staff 3% The Board s Twitter account 2% Staff and board blogs 1% The Board s Facebook account 1%
Improving Communication In what ways can the Washington State Board of Education improve communication with you? Summarize articles in emails and newsletter with hyperlinks to more complete information 51% Provide FAQs about policies under 36% consideration Identify topics and issues in email and newsletter subject line 29% Provide advanced notice of meetings and 18% agendas Increase opportunities for informal sessions with Board members and staff 16% Allow more input from education groups and the public at Board meetings 14% Identify key contacts and subject-matter experts on the Board and staff 13% Increase opportunities for formal sessions with Board members and staff 9%
Awareness of Meeting Outside Olympia To the best of your knowledge, has the Washington State Board of Education recently held any formal or informal meeting with educators and the public outside of Olympia? Yes, aware of meetings held outside 35% of Olympia No, not aware of meeting held outside of Olympia 27% Not sure 38%
Suggested Improvements In your opinion, what two or three ways can the Washington State Board of Education improve its communication and engagement with you and your peers? Use email newsletters as the primary communication tool. Improve email newsletter format. Provide short summaries for each article with hyperlinks for the full article. Identify topics and issues in email and newsletter subject lines. Send shorter, more frequent email newsletters, targeting content to specific audiences.
Suggested Improvements (continued) Create website FAQs that summarize policies under consideration. Announce board meetings and agendas at least one week in advance. Create opportunities for informal meetings, especially with agency and legislative staff and other education groups. Encourage Board members, especially the President, to take on more communication responsibilities with education leaders.
Profile of Participants Which of the following best describes your position? School administrator 41% ESD or school district superintendent 15% Current former school board 7% Educator/teacher 4% Education-related non-government 3% Member State Board of Education 2% State agency 2% Parent/citizen 2% State legislator or staff 2% Media 1%
Participation by County In which county is your primary office or workplace located? % of % of County County participants 17% 9% 9% 8% 8% 4% 4% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% participants 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% <1% <1% <% 1% King Pierce Spokane Snohomish Thurston Clark Yakima Walla Walla Whatcom Benton Clallam Cowlitz Grays Harbor Island Jefferson Kitsap Lewis Lincoln Skagit Adams Asotin Chelan Columbia Douglas Ferry Franklin Grant Klickitat Mason Okanogan Pend Oreille San Juan Skamania Stevens Whitman Garfield Kittitas Wahkiakum Pacific
