AgGateway Precision AgCouncil Meeting Summary

The AgGateway Precision AgCouncil Meeting held on November 7, 2017, focused on efficiency, opportunity, and profitability in the agricultural industry. The meeting addressed various topics such as antitrust guidelines, the council's mission, meeting agenda, 2017 goals, and plans for the future. Attendees discussed industry standards, communication protocols, and collaborations to enhance the value of precision agricultural technologies. Important updates were provided regarding operational and strategic board activities, committee updates, and plans for the upcoming year. The meeting emphasized the importance of member engagement, implementation of standards, and continued collaboration with government agencies and industry groups.

• AgGateway
• Precision
• AgCouncil
• Meeting
• Agriculture

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1. AgGateway Precision AgCouncil Meeting Chair: Jeremy Wilson (CropIMS) jwilson@cropims.com Vice-Chair: Ben Craker (AGCO) Ben.Craker@agcocorp.com Vice-Chair Elect: Jessica Trites Rolle (NCIS) jessicaTR@ag-risk.org November 7, 2017 2017 Annual Conference: Efficiency-Opportunity-Profitability

2. Thanks to Our Meeting Sponsor! 2017 Annual Conference: Efficiency-Opportunity-Profitability

3. AgGateway Antitrust Guidelines Do not discuss with competitors your own, or a competitors , prices; do not discuss anything that might affect prices, such as costs, discounts, terms of sale, profit margins or any other competitively sensitive information. Do not discuss capacity or output. Do not stay at a meeting where any such talk occurs. Do not make general announcements or statements at AgGateway meetings about your business secrets, such as sales strategies, new product development, capacity expansion or restrictions, or any such intended activity. Do not talk about what your company plans to do in specific markets, or with certain classes of customers, or with regard to types of products. 2017 Annual Conference: Efficiency-Opportunity-Profitability

4. PAC Mission To facilitate the development of industry standards, guidelines and communication protocols; and promote implementations to enhance the ability of end users to capture the value of the precision ag technologies and systems. Additionally, to review the current state of the industry encompassing the entire precision ag value chain, identifying issues and opportunities for collaboration. 2017 Annual Conference: Efficiency-Opportunity-Profitability

5. Meeting Agenda 2017 Goals Approve Previous Minutes Operational Management Board Update Strategic Board Update Membership Committee Update ADAPT Update PAIL Update SPADE3 CART POC Update Remote Sensing Working Group Update PAC Communications Team Update Change of Leadership 2018 PAC Plans Adjourn 2017 Annual Conference: Efficiency-Opportunity-Profitability

6. 2017 Goals Work to engage C level staff of PAC member to demonstrate the value of AgGateway Identify other pain points within the council. Facilitate Member Implementation of Standards, API s & ADAPT Continue collaboration with government agencies. Continue collaboration with industry standards groups. Active council participation on AgGateway Committees. Active cross council communication. Work to increase interaction with AgGateway Global Network companies 2017 Annual Conference: Efficiency-Opportunity-Profitability

7. 2017 Focus Increase Participation of Current/New PAC Members Goal: Increased participation within the working groups and projects of PAC members. Work to engage others council members with the work of the PAC Metric: Increase participation by 20% in our projects and working groups by Mid-Year meeting Tactic: Promote and communicate the work and achievements of the PAC to AgGateway members and ag industry. Build on the momentum created through the Communications Working Group. 2017 Annual Conference: Efficiency-Opportunity-Profitability

8. 2017 Focus Identify pain points for PAC member Goal: Identify pain points beyond data share that needs to be addressed to facilitate e- business communication Metric: Documentation three pain points throughout the year and determine if an existing working group is available to assist with this pain point. Tactic: Member will contribute pain points during the council meetings prior to the 2017 MYM. During the MYM we will select the three pain points to focus on leading up the 2017 Annual Meeting. We will also communicate with other councils to determine if we share common pain points. 2017 Annual Conference: Efficiency-Opportunity-Profitability

9. 2017 Focus Facilitate Member Implementation of Standards, API s & ADAPT Goal: Create an Implementation Toolkit to guide members through the implementation process of standards, API s, and ADAPT Metric: Implementation Toolkit published on WIKI and communicated to members. Tactic: Make Implementation ToolKit a priority within the SPADE3 project schedule and identify guideline needs for FMIS, Reporting, and MICS/ECU. 2017 Annual Conference: Efficiency-Opportunity-Profitability

10. Previous Meeting Minutes Minutes from PAC MYM June 12 2017 Be it resolved that the Precision Ag Council approve the minutes from the June 12, 2017 PAC MYM Meeting. 2017 Annual Conference: Efficiency-Opportunity-Profitability

11. 11 2017-18 Committee Liaisons ADAPT Architecture Communications Conference: DP&S DOC Education Membership S&G OMB Dan Danford Scott Nieman Shannon Haringx Dennis Daggett Jessica Trites-Rolle Mack Harris Now part of Conference Committee Michael Smith Dennis Daggett / Andres Ferreyra Aaron Berger 2017 Annual Conference: Efficiency-Opportunity-Profitability

12. Operational Management Board Update Aaron Berger aberger@agsense.net 2017 Annual Conference: Efficiency-Opportunity-Profitability

13. Operational Management Board Update Special PAC Meeting to review the 2018 budget was held September 28th at 10:00 am Central. Thank you to those who attended. Voted to recommend the Tactical Plan and Budget to the SBOD OMB will be meeting Wednesday Nov 8th Seed Council & Special Chemical Council looking to fill their Vice-Chair- Elect (VCE) positions. 2017 Annual Conference: Efficiency-Opportunity-Profitability

14. Strategic Board of Directors Update Dennis Daggett ddaggett@proag.com 2017 Annual Conference: Efficiency-Opportunity-Profitability

15. Strategic Board of Directors Update Evaluation of AgGateway focus updated mission and vision statements Evaluation of AgGateway brand communication of accomplishments, i.e. SPADE, ADAPT, CART, PAIL, Glossary, Tonnage Reporting, Enabled by AgGateway initiative, etc. Evaluation of AgGateway funding dues and budget, membership and merger impacts Evaluation of AgGateway membership expansion and engagement Evaluation of AgGateway awareness member company senior management and other organizations 2017 Annual Conference: Efficiency-Opportunity-Profitability

16. Membership Committee Update Michael Smith msmith@xsinc.com 2017 Annual Conference: Efficiency-Opportunity-Profitability

17. Membership Committee Important Dates to remember AgGateway Orientation Webinar: 25 Jan 2018 - 2 pm ET/ 1 pm CT/ noon MT/ 11 am PT 24 Apr 2018 - 2 pm ET/ 1 pm CT/ noon MT/ 11 am PT AgGatewayMentor Training Webinar: 10 Apr 2018 - 2 pm ET/ 1 pm CT/ noon MT/ 11 am PT Get Engaged with others! Join the AgGateway LinkedIn Group https://www.linkedin.com/groups/8544964 Post Questions/Problems for other AgGateway Members Collaborative way to engage others for problem solving and information sharing 2017 Annual Conference: Efficiency-Opportunity-Profitability

18. Member Company Case Studies Ceres Case Study 2017 Annual Conference: Efficiency-Opportunity-Profitability

19. ADAPT Agricultural Data Application Programming Toolkit 2017 Annual Conference: Efficiency-Opportunity-Profitability

20. What is ADAPT? ADAPT is an open source data translating framework that enables interoperability of disparate systems by supporting the sharing of core documents of field operations via a common data model, allowing for clearer communication of information between farmers and their partners. 2017 Annual Conference: Efficiency-Opportunity-Profitability

21. Focus since last update Dan Danford of CNH Industrial: Business Team Vice Chair Kelly Nelson of FarmBelt North: Technical Team Vice Chair TOPCON driving ADAPT ISO Plugin New Application Note: Getting Started Working on / Looking for FMIS Testimonials of adopting ADAPT Emphasis on Opportunistic Adoption of ADAPT ADAPT Session Wednesday 9-10:50 am 2017 Annual Conference: Efficiency-Opportunity-Profitability

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23. 2 3 PAIL Project/WMWG Update Aaron Berger 2017 Annual Conference: Efficiency-Opportunity-Profitability

24. Progress to Date All XML Schemas complete ISO 19156 incorporated Framework for Observations and Measurements Sprinkler Charts (Part 4) likely to be included Writing the Documentation and Implementation Guide Working with Jim Wilson to approve and make available Will submit for review and voting by ASABE by December 12 LOTS of interest from the Irrigation Industry! 24 2017 Annual Conference: Efficiency-Opportunity-Profitability

25. PAIL 2 5 PAIL 1 Work to Be Accomplished Complete Documentation Convert to CLICK Complete and execute Communications and PR Plan Determine Validation Testing for Those Who Adopt PAIL Challenges Time from the Experts to Finish the Documentation! Mergers and Consolidations result in players changing for Drip Irrigation 2017 Annual Conference: Efficiency-Opportunity-Profitability

26. 2 6 SPADE Project Update Standardized Precision Ag Data Exchange Chair: Ben Craker Vice-Chair: Shannon Haringx Project Manager: Jim Wilson

27. SPADE3 Update Project Wrapping Up More than 37 companies contributed to project Includes a broad cross section of companies and individuals, a combination unique in the industry Universities, equipment & technology companies, FMIS & software companies, seed and chemical companies, startups, long time ag companies, cooperatives and ag retailers, standards organizations Original project budget plan of $178,300 Project was divided into 7 Product teams Represents hundreds of hours of meetings and other follow work from volunteers Millions (well, quite a few) of wiki pages of information and meeting notes Dozens of face-to-face meetings, many including adventures in cuisine led by Andres Collaboration with people and companies in Europe, Japan, Australia, and South America

28. SPADE3 Wrap-up Wrap up session was Monday at 3:00 Based on defined success criteria not 100% but: Project deliverables will be published Field Operations Data Exchange (now ADAPT) has been adopted by growing list of FMIS s and equipment/terminal OEMs No telematics standard implementations for EFDI yet Commodity Movement message only used in CART PoC so far, no implementations So, we must keep pounding the rock Proposed SPADE4 with new more focused project structure Session to review proposal Wednesday at 8:00 in Monte Carlo room

29. 2 9 CART POC Update Joe Tevis Scott Nieman

30. Remote Sensing Working Group Update Nathan Stein

31. RSWG Update Progress to Date ESIP Conference presentation in July PICS project nearly complete Weekly meetings on Thursdays at 3pm CST 23 members signed up (mostly new to AgGateway meetings) Added several new users to the WIKI All regular meetings were postponed while PICS is in progress Work to Complete PICS Final Specification Distribution of Specification Help Needed Testing Writing technical specifications 2017 Annual Conference: Efficiency-Opportunity-Profitability

32. A Brief History of RSWG Started in 2015 Defined our group Concentrated on imagery Several meetings each year Focus in 2016-2017 Defined critical pain points Decided to act on pain points with PICS PICS Officially invited companies to participate Made great progress since MYM Exciting opportunities ahead 2017 Annual Conference: Efficiency-Opportunity-Profitability

33. PICS in a Nutshell PICS = Post Image Collection Specification PICS seeks to take the friction and guesswork out of using remote sensing in agriculture What is this? It uses an existing format (GeoTIFF) and metadata tags defined within it to specify what images mean. The main deliverable of PICS is a freely-available implementation guideline 2017 Annual Conference: Efficiency-Opportunity-Profitability

34. Scope of Work Key Pain Points Band Order Band Definition Acquisition Time & Duration Projection Information Versioning 2017 Annual Conference: Efficiency-Opportunity-Profitability

35. Pain & Solution 2017 Annual Conference: Efficiency-Opportunity-Profitability

36. The Benefits of Using PICS Producers of Imagery Opportunity to transact data with ag focused companies Opportunities for new derivative products Derivatives encourage adoption and increase use of data Consumers of Imagery Enable the flow of data from none/one to many Many diverse sources of in-season imagery/sensor data No sidecar/auxiliary files to lose Public domain and open source tools such as GDAL can be used New opportunities for in-season services/products 2017 Annual Conference: Efficiency-Opportunity-Profitability

37. Find Out More RSWG - PICS Session Wednesday Nov. 8th 1:30-3:20 PM PST Monte Carlo Room 2017 Annual Conference: Efficiency-Opportunity-Profitability

38. Communications Working Group Update Shannon Haringx 2017 Annual Conference: Efficiency-Opportunity-Profitability

39. Communications Working Group Progress to Date ADAPT evangelized at InfoAg by various PAC members Various magazine articles published about ADAPT and PAIL Various flyers and posters created/updated to promote projects/initiatives Several ADAPT Application Notes published on wiki and website Speaking Engagement log created for awareness Work to Complete ASABE Conference Papers PAIL promotion following ASABE submission Press release and follow up media for CART POC ADAPT integration testimonials and next steps in promotional planning Help Needed Join AgGateway on LinkedIn and engage in discussion Promote AgGateway Precision Ag initiatives on social media 2017 Annual Conference: Efficiency-Opportunity-Profitability

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41. Change in Leadership Chair: Ben Craker (AGCO) Ben.Craker@agcocorp.com Vice-Chair: Jessica Trites Rolle (NCIS) jessicaTR@ag-risk.org Vice-Chair Elect: Scott Nieman (Land O Lakes) STNieman@landolakes.com Operational Management Board Member: Aaron Berger (AgSense) aberger@agsense.net

42. 2018 Precision Ag Council Plan November 2017 2017 Annual Conference: Efficiency-Opportunity-Profitability

43. 43 PAC Mission & Objectives Mission Facilitate the development of industry standards, guidelines and implementation protocols to enhance the ability of end users to capture the value of the precision technologies and systems. Review the current state of the industry encompassing the entire precision ag value chain, and identify issues and opportunities for collaboration. Objectives Accelerate the adoption of precision ag technologies and services by determining standards and guidelines to be identified, developed, adopted, implemented or enhanced. Establish collaboration between equipment manufacturers, software suppliers, crop input suppliers and agronomic services providers to identify, change, manage and adopt standards and business processes that address the precision ag data issues that limit systems interoperability. This will ensure the producer (farmer) and value chain partners achieve the highest levels of efficiency, cost reductions and profitability. Engage other global standards organizations to leverage their work and enhance the overall standard development and business processes. 2017 Annual Conference: Efficiency-Opportunity-Profitability

44. 44 PAC Guiding Principals Facilitate member implementation of standards, APIs, and project-specific tools (e.g., ADAPT). Identify new pain points within the council and across councils. Project and standards collaboration with Government agencies Industry standards groups Active participation in All AgGateway Committees Cross-council communication Increase interaction with AgGateway Global Network companies. 2017 Annual Conference: Efficiency-Opportunity-Profitability

45. 45 2018 FOCUS AREAS 2017 Annual Conference: Efficiency-Opportunity-Profitability

46. 46 1. Facilitate member implementation of standards, APIs, and ADAPT Goal: Finalize an Implementation Toolkit(s) to guide members through the implementation process of standards and APIs from SPADE, PAIL, Remote Sensing, and ADAPT. Metric: Implementation Toolkit(s) published on Wiki and communicated to membership and public. Tactic: Select target dates for availability of toolkit from each of Remote Sensing, SPADE4, PAIL, and ADAPT http://www.newforesight.com/wp-content/uploads/2014/06/implementation_big.png 2017 Annual Conference: Efficiency-Opportunity-Profitability

47. 47 2. Increase Participation of New and Current PAC Members Goal: Increase PAC member participation in working groups and projects. Engage other council members in PAC work where that work overlaps with those councils. Metric: Increase by 20% new participation in PAC working groups and projects by 2018 mid-year meeting. 20% increase will be based on number of companies actively contributing to PAC work. Tactics Restructure SPADE4 to use a single-project-at-a-time approach and allow members to participate as SMEs and workers for individual SPADE4 sub- projects. Creation of an implementation task force that will leverage the newly created Implementation toolkits to target key AgGateway member companies. Engage PAC member C-level staff by demonstrating the value of AgGateway to their companies, industries Implementation Task Force focused on C-Suite level staff of companies to drive adoption of AgGateway work https://image.slidesharecdn.com/cardinalityandparticipationconstraints- 160308090334/95/cardinality-and-participation-constraints-23-638.jpg?cb=1457427888 2017 Annual Conference: Efficiency-Opportunity-Profitability

48. 48 3. Identify Pain Points for PAC Members Goal: Identify pain points beyond data sharing and interoperability that need to be addressed to facilitate successful, complete e-business communication. Metric: Document top three pain points throughout the year and determine if an existing working group is available to assist with this pain point. Tactics Use toolkit overviews and cross-council discussion/learning to identify sample PAC pain points to spark discussion at each PAC meeting, Host two workshops in 2018 open to all AgGateway members, or in conjunction with some other group: AEF, ADC, Discuss with other councils to determine if we share common pain points. https://cdn.livechatinc.com/website/uploads/2015/12/pain-points-are-obstacles.jpg 2017 Annual Conference: Efficiency-Opportunity-Profitability

49. Thank you! 2017 Annual Conference: Efficiency-Opportunity-Profitability